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This article mainly introduces "what are the advantages of Mini Program over e-commerce". In daily operation, I believe many people have doubts about the advantages of Mini Program over e-commerce. The editor consulted all kinds of materials and sorted out simple and easy-to-use methods of operation. I hope it will be helpful to answer the doubts about "what are the advantages of Mini Program over e-commerce?" Next, please follow the editor to study!

Payment is guaranteed

Mini Program Mall needs to apply for WeChat Pay, now to apply for WeChat Pay needs a business license, either an enterprise, or an individual merchant, individuals can not apply. The payment interface of HTML5 Mall is generally provided by a third party. The two have different characteristics: HTML5 Mall may be a lot of individual WeChat merchants, Mini Program Mall can only be enterprises, Mini Program has better protection for customers.

There is a variety of traffic.

Mini Program e-commerce used to be solved through three-dimensional channel fission, where each participant is a traffic portal, sharing Mini Program to his own social space (moments), recommending it to friends, and using fragment time to create more sales opportunities.

To do this, we only need to make a good distribution mechanism, turn the cost of promotion into the sharing of fission, share the flow around us with the sharing economy, and use the social space to operate the scene.

Wechat has a billion users, Mini Program accounts for 500m, and has a large number of entrances. Such a huge amount of traffic is rich, but it is far from being fully exploited. The previous success of WeChat merchants and WeChat malls is telling enough. Obviously, as long as you play it properly, social traffic can also be successfully transformed. And Wechat has its own fission attribute, a successful marketing can attract a large number of new customers.

The experience is different.

Although there are many mature e-commerce platforms, these platforms usually have a feature, that is, when they are in use, they need to download an APP-- account and log in before they can select products and place orders for purchase. But Mini Program is different, in the use of e-commerce Mini Program, often only one click, and authorized to log in, you can choose goods, shopping. The operation is simple and fast, and customers are more willing to use it.

The market has potential.

E-commerce platforms such as JD.com, pinduoduo, Meituan, VIPSHOP and Baiguo Orchard, which have been developed for many years, have entered thousands of merchants. When searching for keywords for a product, there are often dozens or hundreds of stores, and the competition is very fierce. But Mini Program is different, because Mini Program is the exclusive platform for enterprises and merchants, so there is no competition, when customers enter Mini Program, they will directly issue orders to buy.

There is precipitation in resources.

For enterprises and businesses in the e-commerce industry, they all hope that customers can spend twice or even many times. Therefore, the cultivation of customer viscosity is a very important work. However, when enterprises enter the large-scale e-commerce platform, although they can get a certain amount of traffic and orders, because customers come in from the platform, they are often unable to effectively precipitate customers. But Mini Program is different, customers in Mini Program issued an order to buy products, can become members, so for enterprises can effectively precipitate customers. In addition, as the habits of users have been formed, many traditional e-commerce can not infiltrate to the middle-aged and rural groups, but also through WeChat Mini Programs direct access, which is a great advantage of Mini Program.

At this point, the study of "what are the advantages of Mini Program over e-commerce" is over. I hope to be able to solve your doubts. The collocation of theory and practice can better help you learn, go and try it! If you want to continue to learn more related knowledge, please continue to follow the website, the editor will continue to work hard to bring you more practical articles!

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