Shulou(Shulou.com)06/02 Report--

Editor to share with you what are the skills of website optimization in the construction of Chinese and foreign chains, I believe most people do not know much about it, so share this article for your reference. I hope you will gain a lot after reading this article. let's learn about it!

1. Set up a blog in the secondary directory of the e-commerce website

The specific form is: primary domain / blog/

To build a highly active blog, you also need to have high-quality content, which you can use to contribute to major industry platforms to attract more external links. The link to your blog page will indirectly improve the ranking of your domain name and product page. We will explain how to do this in detail below.

2. Get a link from the official website of the producer

If you do an e-commerce website and you may just do distribution, then the manufacturer of your product may have an official website, so you can try to contact the administrator of the other party and ask them to give some introduction when releasing the news. with a link.

3. Find the outside chain of competitors

Statistics of competitor external chain release channels is a small way to quickly grasp external chain resources. Through the webmaster tool, you will quickly and clearly analyze the external chain structure and type of rival websites.

We need to establish relationships with these out-of-chain resources and look for other links.

Construction method of external chain of SEO

4. Establish activities to attract UGC outside the chain.

It is quite natural to use activities to attract external links. Here are two simple ideas to share with you.

Provide multiple content manuscripts for visitors to forward to their regular forums, judged by the number of posts to different main domains.

Visitors, who write their own product experiences on e-commerce websites, post to their own blogs or industry forums, judging by the number of visitors.

You can offer different event prizes on e-commerce sites, and you can even send some coupons. Finally, it is important to note that the content created by visitors must be accompanied by official links!

5. Set up links to well-known e-commerce websites or expert blogs in the industry

Many webmasters are very stingy with the so-called weights of their websites and are reluctant to point to relevant websites one-way, which is the main reason I want to mention, just like SEO bloggers never mention webmasters' home and ZAC, search engines are semantically related to content, and external links will also consider this part of the content, pointing to professional websites in the industry, representing that you have a certain degree of professionalism in this industry, so you need a generous mind to do SEO.

6. 301 redirect, the technology of walking on the edge of the mine pool

Why is this a minefield, because it requires some risk, but if you can play around, it will still bring a good conversion rate, the specific method of operation is as follows:

301 redirect the content of the blog to the product page

So, what preparations do we need to make for this operation to reduce the risk of punishment?

If you want to promote the "SEO course" product page, we know that this must be a page selling SEO tutorials, then we can do a TAG tag under the blog, or a content page with the keyword "SEO tutorials".

We use the blog's high-quality content to attract external links, link to this TAG page or content page, and get a certain weight, when there is a ranking, we do not need to do 301redirect to the "SEO course" product page.

Instead, after a stable ranking for a period of time, do a 301 redirect to the product page. Here is what you need to pay attention to:

The product page must have some similar text content, not all pictures, because 301 redirection needs relevance, so the risk of being punished can be greatly reduced. When doing this operation, it is not recommended to use it when it is online at the initial stage, but when the whole site has a certain weight and is relatively stable. This strategy is adopted when the editor makes an e-commerce site in the early days and is forced by performance pressure. For reference only.

Below, we also sort out the direction of building the outer chain according to different websites:

Own website

It is difficult to build external links on the new website and there is no weight. At this time, you can first do a few links on your old website, and after a few months, you will have a certain collection and weight, and then exchange links, raising some websites will play a great role in the construction of new websites.

Blog

The blog here refers to independent blogs. It is relatively easy for individual independent blogs to give links to commercial websites when building outside the chain.

Article publication

Many websites accept contributions, such as self-media platforms, third-party blogs and so on. You can register an account to publish articles, collect more such websites, and accumulate resources.

Forum blog comments

It is common to include external links in forum messages, and links can also be added to the body of many forums.

Blog comments basically add NF attributes, but blog comments can attract the attention of bloggers and others and form interaction. Lu Songsong started his blog by leaving messages.

Partners

All companies have a variety of partners, suppliers, customers, investors, raw material suppliers, business partners can be sources of external links. Every partner is a source from which external links can be requested and obtained, and links from partners are usually of high quality. When it comes to cooperation, a simple sentence may lead to a high-quality link.

Pick bookmarks on the net

Online bookmark (there are many online bookmark services, such as: QQ bookmark, Baidu search collection, Google bookmark and so on. Webmasters can register for these online services and save them in their bookmark account when there is new content on the site.)

Encyclopedia and question-and-answer websites

Encyclopedia knows that question-and-answer sites such as Tianya usually have a high weight. if your site has resource content that is highly relevant to terms, you can add it to the extended reading section.

Guest and team blog

For example, Lu Songsong blog, Moonlight blog and so on all accept contributions and leave links, and there are several authoritative blogs in each industry.

Check competitor websites

Check the outside chain of competitors, you can usually find a good source, you can also get the outside chain that competitors have.

Online advertising

Advertisements made by ordinary HTML links are normal external links as long as there is no JS script or redirection through the program.

Purchase link

If an online advertisement appears in the form of a text link, it becomes a purchase link. Mainly for the purpose of click traffic, but also can bring external links, try not to find sellers in obvious link trading platforms or forums.

Social media website

URLs on websites such as Douban, Zhihu and Sina are very common, and a large number of listeners' accounts post URLs, which often bring a large number of clicks.

Joint plan

That is, the website alliance that webmasters are familiar with

CMS system template

Webmasters who can make templates can give some templates to other webmasters for free, the only condition is to leave the designer's link in the template copyright notice.

Press release

When publishing news articles, you can bring links to the website, some websites need to pay, news sites usually have a high weight, so it is a better external face. Even if it is to pay, it is only an one-time payment, permanently retain the link, you can go to loose soft text to find channels.

Media public relations

For corporate websites with public relations strength and channels, don't forget that in addition to exposure, public relations can also be a powerful way to build external links, and you can mention the company's website when releasing news.

Request link

If there is really valuable content on the site, it is also possible to ask for a link directly.

Buy a website

Sites with better rankings are generally not for sale. You can find sites that rank in the top ten or 20 pages with good weight and relevance.

Station group

A bit similar to buying a website is to build external links through a group of stations, using spider masters to quickly establish a group of sites, while attracting a large number of spiders to visit their own website.

Sponsored event

Sponsored events are also a way to establish individual external links, and sponsors are usually listed on the event's official website and links are given.

E-book release

You can put a link to the author's website in the e-book, in addition to downloading it on your own website, you can also submit it to each major software download website.

Information publishing website

There are some websites that allow users to publish information, such as B2B, classified ads, etc., some of which allow users to include links in the posted information.

Although 22 kinds of external chain construction methods are introduced, all of them are not very realistic. It is necessary to choose the way that suits you, continue to do it, and constantly accumulate experience and resources. as long as you are willing to do it, it is actually very easy to make the simple method extremely exquisite and touching.

Several target stations for the construction of outer chain and the corresponding methods:

1. Home page link

Home link is the most important way to enhance the weight of the website, the home link is to exchange links with others, I recommend a tool here: change the chain artifact, the website online even if you are not included in the above exchange with others will sometimes change to some friend chains, over time your site has a weight can be exchanged with higher-quality sites. In addition to changing the chain artifact can also be exchanged in the qq group, sometimes your website weight is low, you can tell each other that the website has a dedicated operation, the weight will be done quickly, and the webmaster with higher quality than your site will also change, the network company's external chain exchange specialist, sometimes the quantity does not pay attention to quality, if you have not encountered this kind of person, you have not really carried out the work of exchanging friend chain.

two。 Blog link

Blog links are divided into self-built blog and blog message two ways, self-built blog, now many large platforms, Sina, Sohu, blog bus, Hexun and many other blog platforms can build their own blog for free. Here, we recommend that you can go to a certain treasure to buy a blog account, which is very cheap. Make these corresponding settings after purchase, update one or two articles, and put on the outer chain that you want to send. Then there are blog comments, which have a lot of skills, usually in addition to the outside chain, they can also draw traffic. Although most blog messages have been tagged with nofollow now, the strength is that your execution is not enough to persuade you not to execute. The link after the nofollow tag just does not transfer weight, does not say that it will not crawl, and does not say that it will not be given weight and search engine database index. So it's important to leave a message on the blog. Blog message drainage, do seo veteran must know Lu Songsong, his website is the earliest comments in the major blogs, attracted a large number of bloggers to pay attention to him, why can't we leave a message to implement it?

3. A website that you already have

Generally speaking, this method is suitable for the external chain construction specialist of the network company. You can find some websites that have already done well and add a friend chain of a new station. Don't worry that this will slow down the old station. There is no such argument at all, so don't pass on a little weight. The number of search engines will also be made up, sending people roses with fragrance. This method can be exchanged as long as you have multiple websites.

4. Bookmark outer chain

Search, bookmarks, online collection keywords can find these can be sent out the chain of bookmark sites, for example, Le Shou network favorites, Cape of good Hope network favorites, Baidu collection and so on. Bookmarks outside the chain is relatively easy to do, there is no Mencai released a large number of bookmarks, my favorite method, I like to use the Cape of good Hope.

5. Forum message

Forum messages are forgotten like blog messages, in fact, forum messages and signatures are still very useful. I have tested a new station, only sending messages in the forum outside the chain of plain text, this new station has not done any other outside the chain, is also included, indicating that the forum message is still very necessary to implement.

6. Website directory

Search, free collection of websites, website directories, website navigation, class keywords to find some website directories, add your own website to it, from the Green basket algorithm, this kind of website is defined as a garbage chain. in fact, not all stations define garbage stations. I usually operate like this, many websites require you to make a link to their site, and then click on the source to review, you can review and then delete the site in the site directory. In this way, your station does not return a link, how can you punish your station?

7. Video website

Video websites are still very reliable to do outside the chain, because now videos are very easy to audit, add pure text outside the chain, a large number of implementation will be collected by a large number of websites, some small video websites can also add pure text outside the chain in the title, of course, adding weight to the message will also be very high. Here recommend a website, the first video network, the message is too simple, fast, you can use html code to leave an anchor text link.

Out of the 13 methods of website chain construction, most of them only know the ninth and second picture.

8. Free station platform

There are also many free site platforms, which can be searched. There are also some foreign countries that can give a very high weight to level 2 domain names. You can find some of this resource. I recommend Sohu Express Station here. You need a second-level domain name station that is permanently owned for free after identity authentication, with high weight and any link. And the direct use of this site is also very cool, good operability, high weight, high ranking, if there is a large number of identity information registered.

9.b2b industry website

B2B website registration is generally free, basically no registration will charge, but there are requirements, must be a business license, this can be searched in Baidu, a search for a large number, and then is the mobile phone number, using the coding platform is not realistic, their own fear of harassment, if simply sent out the chain can buy a treasure without monthly rent. B2B most websites will assign a second-level domain name such as Marco Polo, the World Factory Network will assign a second-level domain name, the second-level domain name is equivalent to an independent website, that is, you can stay outside the chain as you want.

10. Classified information website

Classified information websites are very similar to B2B, which requires business licenses and mobile phone numbers to release information and register. the outer chain can be left in recruitment, investment, wholesale, and everywhere, and sometimes you can often see a lot of classified information about the recruitment information of so-and-so company. but there is no extra chain, the outer chain is plain text.

11. Outside the library chain

Outside the library chain is now ignored by many people. My blog has a chain outside the library that was done many years ago. Prepare industry-related knowledge first. It is generally recommended that doc documents be inserted into plain text and shared to Baidu Library, Douding, and Doke Baba library platforms.

twelve。 Net disk outer chain

Can do .rar or zip file, the name to add a plain text link, such as www.xxxxxxxxx.com so-and-so software cracked version. Rar to do a large number of such files uploaded to the network disk resources, to do doc is also a very good key is that the document or file to contain your plain text, the network disk outside the chain is a way to enhance the weight of the site, personally tested before. A way to be ignored.

13. Quick external chain tool

You can search the outer chain tool. Here, Lu Songsong's outer chain tool is recommended to quickly submit the website to the query cache of some large websites to guide search engine spiders. This working principle can be viewed in detail in Lu Songsong's external chain tool. Will not cause harm to the site.

These are all the contents of this article entitled "what are the skills of website optimization in the construction of Chinese and foreign chains?" Thank you for your reading! I believe we all have a certain understanding, hope to share the content to help you, if you want to learn more knowledge, welcome to follow the industry information channel!

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