Shulou(Shulou.com)05/31 Report--

Today, I will talk to you about how to use inverse IP to improve the effectiveness of online advertising. Many people may not know much about it. In order to make you understand better, the editor has summarized the following content for you. I hope you can get something according to this article.

We are daily in the Internet finance industry, by determining the location of the customer IP, to determine whether the customer is present in the place of residence, so as to reduce the credit risk. In the Internet advertising industry, for IP of different geographical locations, advertisements from stores in different regions are placed to enhance the possibility of customers' purchase.

We can also use the technology of inverse IP to implement the reverse operation. For example, we can advertise by looking up IP addresses that appear within a kilometer radius of some high-end neighborhoods. High-end communities represent high-net-worth people, and we improve the rate of return on advertising by using locations to find high-value target customers.

Inverse IP geographic location is the inverse process of IP positioning, that is, the mapping of geographical location to IP, and querying the IP** where the specified geographical area coincides with the IP location area.

Query the IP information within the specified geographical range, and we divide the IP address within this geographical range into three types: "residential user", "enterprise private line" and "school unit". Different types of IP addresses can be used for different advertisements.

First of all, the GoogleS2 geocoding technology is used to encode the coverage area of the IP location database; secondly, a full-text retrieval system is built based on ElasticSearch technology to store the area code of the IP location database; then, when the user delimits the geographical area, the system carries on the geocoding to the user delineated area, and carries on the full-text search to find out the IP address covered by the user delineated area.

The principle of inverse IP technology is as follows:

Next, we use inverse IP technology to query the IP address in the 500m range of the Bund in Shanghai.

We can see from the picture that within 500m of the Shanghai Bund, there are about 1536 IP addresses for residential users and 646 IP addresses for corporate dedicated lines. The Shanghai Bund can be called the "golden zone" of Shanghai, where every inch of land is rich, and you can imagine the high value of these customers who can set up a company and live in a nearby community.

Through inverse IP technology, we use location to match high-value target users to improve the rate of return on advertising. Such an effect can be achieved through inverse IP technology, where the target audience of online advertising is high-income people in first-tier cities. After analyzing the target audience, real estate developers obtain the IP address of enterprises in the office building by using inverse IP positioning, and accurately advertise IP, so as to improve the online exposure of real estate advertising and obtain the effect of office elevator advertising at low cost.

At the same time, inverse IP technology can also be fully applied in financial companies, O2O platforms or projects, large advertising companies, DSP, advertisers, ADX and other companies.

After reading the above, do you have any further understanding of how to use inverse IP to improve the effectiveness of online advertising? If you want to know more knowledge or related content, please follow the industry information channel, thank you for your support.

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