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How to evaluate a domain name? Many novices are not very clear about this. In order to help you solve this problem, the following editor will explain it in detail. People with this need can come and learn. I hope you can gain something.

At present, in our country, there is no unified rule for the value evaluation of domain name, so we should choose the appropriate value type to determine the evaluation method according to the purpose of the specific asset business. Generally, there are market method, cost method, income method and other methods. Two of these methods are described below.

1. Actual cost method

It refers to the pricing method based on the actual cost paid for obtaining the domain name. If the domain name is registered by an organization or individual through its own application, the actual cost paid includes registration fees, handling fees or other fees; if the domain name is purchased, the actual cost includes the purchase price, commission and other expenses incurred in the course of the transaction. Its calculation formula: P=P1+R+M+C+0

Pmure-domain name evaluation value; P1mure-domain name purchase price or registration fee; Rmure-domain name rental fee; Mmure-maintenance fee; Cmure-follow-up fee; 0Mui-other fee.

The actual cost method is difficult to truly reflect the actual value of the domain name. As there is often a big difference between the actual value of the domain name and the acquisition cost, this method is only suitable for the value evaluation of the organization or individual holding the domain name and using it, or in some special cases.

2.4C evaluation method

The four cs are: domain name length (Characters), commercial value (Commerce), enterprise credit rating (CrditRctihg) and top-level domain name (Com). Each C is a very important factor, and the four C together determine the value of the domain name. The evaluation result of each C of the domain name is divided into 4 stars and 5 grades, of which 4 stars is the best.

According to the above four elements and referring to the evaluation criteria of Greatdomains, a comprehensive evaluation list of domain name value base price is obtained, which is suitable for the situation of our country. The calculation formula is P=P1 × K1 × K2 × K3 × K4 × S

Pmure-domain name value; P1murb-base price (reference table based on domain name value base price); K1murf-domain name length adjustment factor; K2murf-credit rating adjustment factor; K3murf-top-level domain name adjustment factor; K4murf-commercial value adjustment factor; Smurf-life factor (12top 20).

The value of the domain name only includes registration or purchase fees and annual renewal fees, that is, the actual cost paid when obtaining the domain name, including registration fees, handling fees and other fees, which is less than the website fee. If the domain name is purchased, the actual cost includes the purchase price, commission and other expenses incurred in the course of the transaction.

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