Shulou(Shulou.com)05/31 Report--

In addition to cats trying to dominate the world, the Internet is also trying to reshape the way some industries operate, thus promoting other things to become the focus of attention. However, few people are affected, with the exception of cable television. The way we watch TV has changed; we now watch entire episodes on weekends, provide spoilers via Twitter, download or watch TV online. As a result, TV's business model is under pressure to change (despite its resistance) as new technology enters the stage to cheer up ("Hello, Netflix").

Of course, TV is a very old technology, so its transition to 2.0 is not very smooth. There are legal problems because entertainment companies try to avoid copyright infringement through streaming and illegal downloads. New technologies bring technical problems, such as compatibility problems and lack of standardization. The bandwidth problem may be imminent. Of course, most people are used to observing what they want, what they want and what they want-at least for Internet TV.

Nevertheless, television viewers are clearly the main beneficiaries of this evolution. In this sense, the extent to which technology has changed television is a bit amazing. So far, we have seen seven major changes.

Show stepping into the spotlight

Remote control may be seen as a leap forward for mankind, but the accessibility of the Internet is making channel surfing a thing of the past. Now, viewers can choose the programs they want to watch. This has led to the development of customization, such as TiVo, DVR, Hulu and other on-demand services that allow fans to watch whatever they want-usually without commercials. We'll never look back. In addition, the flexibility created by these technologies emphasizes the program itself, not the Internet, which has led to some fierce TV fans (hey, Game of Thrones, anyone?) . (the date of the remote control can be numbered. Read more about Buh-Bye remote controls: things you can control with your smartphone.)

We're in the game.

Television was never intended to be an interactive media. For decades, it talked, and we sat down and listened-until social media, especially Twitter, appeared. Instead of doing nothing, social media provides fans with a new voice that allows them to contact and discuss programs in real time. Sports and news talk shows take full advantage of this ability, and many people are integrating it into their programs and advertisements. Experts call this phenomenon the "second screen". For young viewers, it is only natural to interact with a person during TV time.

There are fewer middlemen

No one likes middlemen-which usually means higher costs for consumers. As a result, one of the most exciting prospects for the impact of technology on television is the so-called OTT, which allows users to transmit video content directly to their devices without traditional media. This is equivalent to direct contact between broadcasters and consumers. Although the technology is still in its early stages, it is expected to develop steadily. According to a report released by Digital TV Research, OTT revenue is expected to reach $64.78 billion by 2021, up from $29.41 billion in 2015 and just $4.47 billion in 2010.

Internet TV

With the launch of Google TV (later renamed Android TV and later replaced by Chromecast) and Apple TV, both Google and Apple have been successful on TV. Other similar products include Roku, Boxee and Western Digital Media Center. These inventions effectively provide television Internet access and computer functions. This means that HDMI cables are no longer needed to stream video to TV, and there is no need to access movies and programs online. It also allows seamless access to downloaded, stored, and streamed content.

Soundbite has become the focus of attention.

This may not be one of the better changes brought about by technology, but it is very important. The ability of viewers to choose video content and reset some excerpts to zero has changed the way we consume TV. As a result, people are paying more and more attention to simplified versions, editing and sound editing. Unfortunately, this segmented consumption has always been the cause of confusion, poor communication and distortion. Focus on 5-to 10-second video clips and you may lose your background. Of course, this is not important in entertainment, but in news, complete content may be crucial.

New competition

Network programming that controls radio waves. Today, media like Netflix provide new ways for programs, whether they have a large fan base or new programs specially created for new media. In May 2013, Netflix changed the rules of the game by rebroadcasting the hit TV series "blocked Development" that was cancelled by Fox in 2006. When Netflix entered the content creation with "House of Cards", there was also a new breakthrough. Both shows are popular with viewers, but they also seem to benefit Netflix. It is reported that profits in the second quarter of 2013 increased nearly fourfold compared with the second quarter of 2012. Since then, Netflix has produced more than 100 original series, as well as dozens of special films, documentaries and comedies.

YouTube is famous.

The past few years have been full of so-called YouTube experiences-by posting videos on YouTube, gaining traffic, fans and fans, and cultivating a large number of followers. Such stars may turn to TV or music, but YouTube is increasingly becoming a channel for stars to make money. In any case, YouTube's feeling is due to its well-known brands with loyal fans. When we are supposed to work, watching them give us everything.

TV executives and networks may be grappling with changes in television distribution, but in most cases, viewers are benefiting, at least for now.

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