Shulou(Shulou.com)05/31 Report--

Audio commentary

Hello, everyone. The meeting will answer your questions. Many people don't know what pinduoduo's bid means and what pinduoduo's bid means. Now let's take a look at it.

Answer:

1. The expected closing price represents the market research price and can be used as a pricing reference. The through-train premium is the proportion of the crowd's bid, that is, the bid exceeds the original price. The expected transaction price of Pinduoduo Promotion Center is the price obtained and determined by merchants through market research; the winning bid amount of Pinduoduo is generally calculated as a percentage of the turnover, generally 0.1%. Bidding is one of the marketing activities of pinduoduo platform.

2. How to use pinduoduo's scene promotion finally, and what skills do you have?

3. When merchants use this way of promotion, the products they generally choose must be popular styles in the store or products with a wide audience, as well as some seasonal products, which have a better promotion effect. After using the scenario promotion method, how should sellers win better ranking results for their products? General optimization should start from the following points: the first point, of course, is the selection, and it is very important to determine the products to be promoted. For example, everyone is the new store of the platform. At this time, it is best to choose seasonal products with a wide audience, then the conversion rate will be higher; you can also re-select a high-quality product in your own store, add it to the product main page, and match the two products into a discount package to sell drainage; the second point is to optimize the pre-sales and after-sales service of the goods, optimize the shopping experience of consumers and the product itself, and optimize the operation from the product title, details page, main picture and so on. In addition, we should also strive for some favorable basic sales of Taobao for Shang. How to do this basic sales will not be explained in detail here. I believe we all know how to do more brushing. Third, it is best not to use both scenario promotion and search promotion for a product, which will be a waste of money. The operation method of most sellers is to open the scene first and optimize step by step according to the product conversion rate. When the conversion rate is good, consider whether to further open search promotion. Both models are expensive, whether it's scenario promotion or search promotion. Some sellers want to get traffic and are afraid to spend money on driving. This kind of mentality is wrong. At the beginning of the promotion, they only need to lose a little money, but it does not mean that the higher the advertising price, the better. The way we can operate is to bid at a slightly lower advertising price, and then gradually increase the price according to the ranking situation, so that we can get a good ranking step by step.

This is the end of this article. I hope it will be helpful to all of you.

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