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This article mainly shows you the "what are the mistakes that are easy to occur in SEO optimization", the content is simple and clear, and I hope it can help you solve your doubts, so let me lead you to study and learn about the mistakes that are easy to occur in SEO optimization.

1. Change the title tag frequently

Put the title tag in the first place because for how search engines work, it wants to know what a site is about, first noticing that it is the title tag, which acts as the "face" of the entire site. Especially for new stations, frequently changing title information will make search engines feel incompatibility. In this way, the search engine is bound to have a sense of mistrust of the site, light down the right, heavy is the direct K station, not to mention the so-called SEO ranking. In addition, this theory is also applicable to the revision of the website, the frequency of revision is too frequent will also make search engines lose their trust in the site.

To stand like a man, ask: what will be the result or consequence if you lose trust in someone?

2. The website server is unstable.

Server instability is a factor that many people think is not decided by our webmaster, but come back to think why not choose a better server at the beginning? Is it a pity to lose the big at the expense of the small in order to save a little money? The essential purpose of search engine is to show the best website content to users, so that users can easily find the information they want. To improve the user experience, think about this: what happens if a website is frequently inaccessible? Is it a waste of time for users to click through search engines but can't get the information they want? In any case, a search engine will not let users click but often come back without success. Based on the above reasons, it is difficult for websites that often hang up to gain the trust of search engines, let alone rank.

Choice is greater than effort, ask: you go to someone else's house, knock on the door and wait for a long time to open, how does it feel not to answer you?

3. URL is not standardized.

When it comes to URL, many people are contemptuous of it, thinking: can URL still deal a fatal blow to SEO optimization? It is very dangerous to think that details determine success or failure.

Through spider simulation crawling, we can know that the search engine will write down the corresponding URL of the web page when visiting the page content. Once a web page corresponds to two or more URL, the search engine will also be confused, because it does not know how to choose which URL is useful to show to the user.

In fact, there are two ways to standardize URL and it is not so complicated: the first method is to use 301permanent redirection to redirect other URL to a unique URL you want, so that the search engine will know which URL is your home page; the second method is to publish all the links to the home page of the site, the effect is the same.

Search engine = cold weapon, need us to guide it, need us to set a good route for it, it can point to where to fight!

4. The number of outer chains increases or decreases sharply.

I believe that everyone is no stranger to the phrase "the outer chain is the king and the content is the king". Although the outer chain is no longer the main force, we should not discard it but make good use of it. The number of external chain releases should be a gradual process, especially when the website is just online, the search engine automatically defaults that under normal circumstances there should not be a large number of external chains, so new stations must not release a large number of external chains as soon as they are launched. In the understanding of the working principle of search engines, it is believed that the number of external chains of a website should not change greatly every day, but many newcomers and even some veterans do not pay much attention to this point and release a large number of external chains when they are free. When there is no time, there are few outside chains in a day, and this sudden increase or decrease in the number of external chains is easy to make search engines think that the site is cheating.

At the same time, it should be noted that the outer chain pays attention to both internal and external repair, not in quantity but in quality, and not in many platforms but in refinement.

The above is all the contents of the article "what are the mistakes that are easy to occur in SEO optimization?" Thank you for reading! I believe we all have a certain understanding, hope to share the content to help you, if you want to learn more knowledge, welcome to follow the industry information channel!

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