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This article mainly introduces how to optimize the internal links of the enterprise website, has a certain reference value, interested friends can refer to, I hope you can learn a lot after reading this article, let the editor take you to understand it.

The essence of the Internet is to "connect into a network". For a website, through keyword, external chain and other optimization, the website is closely connected with the Internet world, and at the same time, the website itself is linked as a whole through internal links, website structure, related recommendations and so on.

And many websites pay special attention to external optimization work, accustomed to focusing on the number of external links of a site, how many backlinks, keywords in the search ranking …... It can be said that, because the Internet is infinitely vast, it seems that there is unlimited space for outward extension, but for the internal structure of the website, it is neglected to manage. Although there is a lot of content, it is a plate of loose sand.

Once opened a website, looked at the information content, clicked on a web page, and the catalog page immediately moved forward. If you want to see the next content, you have to click back again. In terms of user experience, this design is still a bit unsatisfactory. If the user is interested because of a good content, he clicks on another content of interest, but it is not as good as the first one, so continue to look for it. Continue to look for the result is the content that gives him a lot of gains, but can not find it. Web design is so separate that it does not become a whole, which is not only a bad user experience, but also not conducive to the optimization of the website.

Here, you need to do a good job in the inner chain of the website, and the advantage of doing a good job is that when users get lost on the site, they can guide them according to the inside chain of the site, and then return to the home page or directory. In the work of the inner chain of the site, it is simple and simple to say. One is to do links on each page, and the other is to avoid dead links.

Do links, that is, in the process of website optimization, we all pay attention to the relevance of website content, and will specially connect the relevant content of the website in the form of website anchor text. For example, in the content page of the website, we link the main keyword of the site with the anchor text to the first page, and in the content page of the website, we link the next article to the next content. This is to make the site in the form of links to increase the user experience. By doing so, you can effectively avoid the malpractice that the web page moves forward and does not automatically open a new web page on the browser.

And avoid dead links, in the optimization of links within the site, are to let web pages and keywords transfer weights between each other and search engines to grasp crawling to the entire page. However, the dead link will lead to the loss of the website in the process of weight transfer, passing too much weight to the invalid page. In particular, the search engine spider crawling is easy to run because of the dead link, which can not run smoothly on the site.

In fact, the more content of the site, the greater the possibility of dead links, the more backward investigation, the greater the workload, and the emergence of 404 pages is effective to solve this problem. When there is a dead link on a website, you need to find out the dead link through the tool, so the search engine does not spend time crawling this kind of page, so the dead link is not only easy to waste the time that the spider allocates to the site, the most important thing is to cause spiders' disgust, which has a great impact on the weight of this site. Lead the dead link to the 404 page, there are many interesting designs about the design and optimization of the 404 page, so I won't share it with you here!

Attach importance to the work of the inner chain, is a good supplement to the outer chain, "one does not sweep how can sweep the world", still remember this famous saying! Generally speaking, the internal chain of a website is not good, and its external chain often performs very badly. Do not think that the territory of the Internet is infinitely vast and you can "wayward roam". The world that really belongs to the website is really not much, coupled with the competition between peers, the already small user group has been "cut off" and "diverted" a lot by competitors. The website takes great pains to attract users, studying what users like all the time, and then doing what they like, so as to get attention, get traffic, and create value.

It has never been known that the access path of the users who visit the website has represented the basic needs of the vast majority of users in the industry where the website is located. Through effective links and a complete data analysis system, you can clearly see which web users are interested and which keywords are most clicked on. Then, carry on a deeper optimization to these contents, when doing outside the chain, also put these contents out, this kind of effective use of the users' access characteristics of the internal chain of the website, summarize their preferences, and then spread it out in the way of the outer chain. get more user attention, and then cycle again and again.

In the optimization of internal links on the site, relevance links are a good link strategy, such as listing related articles on the article content page, the most popular articles in a column, the previous article, the next article, and so on. These are all related links within the site. In this way, you can not only add the stickiness of users, but also add the traffic of the website. Relevance links are not only about the superior results included in the search engine, but for users, if a visitor reads an article and is very interested in an article and may also want to investigate it, he will click on those relevant articles, so when we build the construction of the website, this is also an aspect to think about.

And some internal links, choose the way of key recommendation, generally on the right side of the website, there will be a list, what click ranking, the latest updated articles, popular article recommendations, and so on, this is also a good way to do a good job of links within the website, however, for simple corporate websites, some functions are too tedious, one of the simplest way, you can solve a lot of problems, that is, focus on recommending the home page That is, the home page of the website, in each paging site, there is a home page path, so that users can quickly jump back from the paging to the home page, and the main business design requires some effort, at least pleasing to the eye. Although this method is a bit simple and rude, the simpler the way is, the more practical and effective it will be. In short, the inner chain may feel very simple in many eyes, there is no need to do, or quickly get rid of this wrong point of view, if there are a lot of problems in your inner chain layout structure, if you have not done the inner chain optimization, then, it will directly affect the optimization and ranking of the site, or hurry to do it!

Thank you for reading this article carefully. I hope the article "how to optimize the Internal links of Enterprise websites" shared by the editor will be helpful to everyone. At the same time, I also hope that you will support and pay attention to the industry information channel. More related knowledge is waiting for you to learn!

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