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What is the CRM customer relationship management system?

CRM (Customer Relationship Management) means "customer relationship management". It is designed to manage the most important goal of your business-to make your customers satisfied. A highly effective customer relationship management system (CRM) will cover all aspects of your communication with your customers and enhance your interaction with them, from sales to marketing to customer service: making your relationship with existing customers stronger, while your relationship with new customers progresses more rapidly to meet all the core requirements for business success.

What can the CRM system do?

Actively track and manage customer information.

Communicate with other members of the team through any equipment to maintain customer relationship.

Intelligently capture customer email and understand customer needs in a timely manner.

Simplify repetitive operations so that you can focus on customer maintenance and capture business opportunities.

Provide professional opinions and suggestions on customer maintenance immediately.

Growing up with the enterprise, you can expand and customize the functions of the customer management system at any time.

Why do enterprises need CRM system?

According to ISM, an independent IT market research institution in the United States, which has been tracking and studying the impact of the application of CRM on enterprises for 13 years, through the follow-up survey of a large number of enterprises implementing CRM, a detailed and quantifiable list of benefits is obtained:

(1) during the first three years of the implementation of CRM, the total annual sales of each sales representative increased by at least 10%.

For example, because sales staff improve work efficiency (have more time to visit customers and implement strategies, etc.), work more effectively (because sales staff pay more attention to valuable customers, etc.).

(2) the general marketing and administrative expenses will be reduced by at least 5% in the first three years of the implementation of CRM.

For example, because companies and marketing personnel can more specifically distribute the information they need to target customers and choose communication channels, instead of having to distribute expensive printed materials and materials to all existing and potential customers in large quantities, as in the past, the cost remains high.

(3) the sales success rate is expected to increase by at least 5% in the first three years of the implementation of CRM.

For example, because salespeople can identify and choose opportunities more carefully, give up those bad opportunities as soon as possible, and concentrate on those with a high success rate.

(4) in the process of applying CRM, the value of each transaction is increased by at least 1% of the profit margin.

For example, because salespeople can work more closely with carefully selected customers who focus on value sales as much as discounts, salespeople tend to offer fewer discounts.

(5) in the first three years of the implementation of CRM, customer satisfaction increased by at least 5%.

For example, customers who can get the information they need faster, customers who get better service and those who are willing to establish relationship marketing and salespeople can provide them are more satisfied.

Note: the above benefits are based on the following measurements, such as the increase in the number of customers pursued by the sales representative, the increase in customer service, the increase in the monthly income of each sales representative, the improvement in overall performance, the increase in settlement rate, and so on.

Of course, the measurable benefits of successful application of CRM to enterprises do not stop there. According to a customer relationship survey of customers initiated by Yihai software partner Salesforce, more than 5200 Salesforce customers were randomly selected by independent third-party companies. For different problems, the feedback of each user is different. But the survey report shows that:

With the help of Salesforce CRM system, it can help enterprises:

Sales Revenue (sales revenue) increased by 37%

Customer Satisfaction (customer satisfaction) increased 45%

Marketing ROI (return on Marketing Investment) increased by 43%

(1) how does CRM increase sales revenue?

Centrally access all customer information in one place: from post-it notes and spreadsheets to getting to know customers through the cloud 360 degrees. The content of your conversation with the customer will always be kept private and keep abreast of the customer's latest business-related information.

Improve sales efficiency: manage business opportunities in an unprecedented way, automate sales processes, improve productivity, get smart alerts and prompts, and automatically advance deals.

Quickly learn about the health of your transactions: use dashboards and reports to get real-time in-depth information and updates to track sales funnels, important transactions, and sales representative performance.

Save time and automate small tasks: make time to focus on sales by automating mundane but important business processes.

Trade anytime, anywhere: start your business anytime, anywhere.

Trading anytime, anywhere: support for mobile applications.

(2) how can CRM improve customer satisfaction?

Contact your customers via email, social media, phone, and chat: get query information from all sources through an easy-to-use console to ensure that customers find the right customer service personnel immediately.

Gain insight into customer needs through reports and dashboards: turn customer service cases into practical insights and smarter business decisions.

Support customers and customer service personnel through intelligent self-service: help customers find the answers they need and get the support they need quickly with the help of branded self-service websites and customer communities.

Increase productivity to a greater extent through time-saving and labor-saving task automation: productivity tools can help growing businesses keep up with growing needs.

(3) how can CRM improve the return on marketing investment?

Develop better leads faster: free up resources with automated training tracking to turn uninterested prospects into prospects ready to buy.

It is easier to grade, convert, and train prospects: know which prospects are most likely to buy.

Build a qualified sales funnel through targeted email: marketing email reflects your company's situation.

Capture prospects with a better login page: you can capture prospects online without knowing HTML.

Know what works, and then optimize: Salesforce's Pardot can help you understand the focus and bring you more returns.

(4) Mobile CRM solution to build a new generation of customer relationship management

Manage the business on the phone: enlarge a sales opportunity, clean up plus work, click and solve the problem. Increase sales efficiency: + 35%

More mobile applications are here: enhance Salesforce's mobile CRM capabilities through our comprehensive portfolio of mobile applications. Faster response time: + 45%

Mobile application personalization: Salesforce partners offer thousands of mobile applications to meet your business needs through seamless integration of mobile application platforms. APPEXCHANGE solution: 4000 +

Build custom applications by clicking or programming: easily build custom applications with ready-to-use components and build custom components that are well suited to your requirements and customer needs. Accelerate IT configuration: + 37%

Major suppliers of CRM?

CRM software market is currently in a delicate development node, the market pattern is temporarily revealed, but it is not stable, temporarily stable market, there are many active products and manufacturers. Salesforce (Yihai Software partner) is a leader in the CRM industry. The other three major CRM software vendors are Sap, Oracle and Microsoft. In addition, foreign well-known CRM suppliers include: Sage, Suger, ZOHO, workday, Zendesk, Apptivo. There are domestic companies such as: Yihai Software, easy sales, Dianxuan Sale, Kingdee, Red Circle Marketing, Cloud CC, 800 customers, user Friends, Aike, xtools six degrees Renhe and so on.

In the products where a hundred flowers bloom, the demand of users is also breaking out day by day. According to the data of Haibi study, the market size of CRM is expected to reach 9.552 billion yuan by 2020. With the change of business complexity and mode, the demand of enterprise customers for CRM products also changes. Therefore, for enterprises, a product that can easily and comprehensively revolve around the customer behavior path and provide strong support for sales has become particularly important.

If enterprises want to build a more meaningful and lasting customer relationship, better understand customer needs, identify and capture new business opportunities, help customers solve problems more quickly, and be truly customer-centric, they can use CRM system to allow you to interact with customers in a new way.

For more information, please visit http://www.frensworkz.com/, the official website of Yihai Software.

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