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This article introduces the relevant knowledge of "what are the differences between enterprises developing app and developing Mini Program". In the operation of actual cases, many people will encounter such a dilemma, so let the editor lead you to learn how to deal with these situations. I hope you can read it carefully and be able to achieve something!

1. Target user group

App is for all smartphone users, and Mini Program relies mainly on Wechat.

2. Function realization

App can achieve all the functions of a mobile phone. The app originally developed has perfect function, high performance, fast reflection speed and good user experience.

However, this Mini Program is based on H5. Due to the limited functions and control of Wechat, many functions are not open, and many functions that can be easily implemented on app can not be realized on Mini Program. Mini Program also lags far behind app in terms of pages and visual effects.

The richness of app functions determines that app can accept all user groups, from incoming transactions to settlement, and is suitable for high-frequency users. Due to its single function, the Mini Program is mainly aimed at low-frequency, non-rigid and lightweight users, but it consumes Wechat's social traffic.

3. Autonomy

This Mini Program is supported by Wechat and has a good drainage effect. However, Wechat imposes a lot of restrictions on Mini Program, especially in the area of marketing activities that companies are very concerned about. The title of the small program is almost silent, and the rules are very vague. Small projects of their own products and businesses are treated differently. Many famous Mini Program were directly blocked due to a small problem.

However, all the features and content in app have their own control. It is easy to carry out various marketing activities. The data are controlled by themselves.

4. Profitability

Mini Program's profit model is single, mainly depends on e-commerce, but does not allow virtual payment.

App can make money in many ways. It can operate its own e-commerce business or invite third-party merchants into the platform. The platform charges entry fees and transaction commissions. It can also make money through advertising, knowledge payment, takeout and information dissemination.

5. Usage habits

App users need to download when using, but it directly exists on the desktop of the user's mobile phone after download, and it can be used by clicking on the phone, which is very convenient.

The entry price of Mini Program is very low, so we need to open Wechat to find them. There are a lot of Mini Program now, so it's hard to remember the Mini Program we used before.

This is the end of the content of "what are the differences between developing app and developing Mini Program by enterprises and merchants?" Thank you for reading. If you want to know more about the industry, you can follow the website, the editor will output more high-quality practical articles for you!

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