Shulou(Shulou.com)06/01 Report--

Today, the editor will share with you the relevant knowledge about the advantages of Wechat distribution Mini Program. The content is detailed and the logic is clear. I believe most people still know too much about this knowledge, so share this article for your reference. I hope you can get something after reading this article, let's take a look at it.

1. Distribution and promotion

Through name search optimization, QR code scanning offline, nearby Mini Program, friend sharing and moments, existing Wechat official account connection, WeChat Mini Programs entrance display, WeChat group, QQ group and other communities, Mini Program keywords and other methods to promote, grasp the fission attribute of social e-commerce, so that Mini Program + distribution promotion model is full of potential energy, pattern harvest traffic dividend.

2. Precision marketing

Through online sales of offline products, simultaneous operation, optimize the way and process of transactions, improve customer service, enhance user experience, so as to better attract new users to maintain old users.

Through Mini Program background statistics function, inquiry and management of orders, real-time processing of orders and collection of customer information, find the starting point of users' consumption, and can adjust product sales strategy through consumer preferences.

The marketing matrix is composed of dozens of hot marketing tools, such as coupons, price reduction, time-limited second killing, return group, lucky draw, pre-sale, recharge gift, new product discount and so on, which can increase the sales volume of Mini Program for merchants and improve the sense of experience of users.

3. Brand flow

Through website construction, Mini Program development, and self-media platforms such as stores and Wechat official accounts, a systematic and complete brand system has been created.

Precipitate Mini Program traffic through offline materials and various links after payment to help merchants connect customers and carry out long-term operation

By building its own brand and establishing a connection with customers, WeChat Pay's unique ability to push after payment, push "guide business cards", and provide functions such as adding 00 friends, giving likes, navigating to stores and making phone calls can better connect shopping guides and customers.

4. Bring your own traffic

Wechat has nearly 1 billion users, and when a company develops Mini Program and runs it online, it is equivalent to "advertising" on a platform with 1 billion traffic. In addition, Mini Program can also add a variety of marketing plug-ins, these marketing plug-ins, coupled with the support of a large number of users, enterprises can often get a large amount of traffic for the mall diversion.

5. High performance / price ratio

Distribution Mini Program can not only be used independently, but also can be used together with Wechat distribution mall to form a joint distribution matrix with higher performance-to-price ratio.

These are all the contents of this article entitled "what are the advantages of Wechat in distributing Mini Program". Thank you for reading! I believe you will gain a lot after reading this article. The editor will update different knowledge for you every day. If you want to learn more knowledge, please pay attention to the industry information channel.

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