Shulou(Shulou.com)06/01 Report--

This article mainly introduces "what problems should be paid attention to in the daily maintenance of the enterprise website". In the daily operation, I believe that many people have doubts about the problems that should be paid attention to in the daily maintenance of the enterprise website. The editor consulted all kinds of materials and sorted out the simple and easy-to-use operation methods. I hope it will be helpful for everyone to answer the doubts about "what problems should be paid attention to in the daily maintenance of the enterprise website". Next, please follow the editor to study!

1. Interactive experience

Can the modules in your corporate website interact with users and visitors? How is the interactive experience? What is the depth of the visit? A few days ago, the author encountered a customer consultation: there was no conversion of trading volume 5 months after the launch of his website. I am a little surprised, because the daily traffic of his website is quite good, that is, there is no conversion of trading volume. After some twists and turns, the website has a problem from the user registration page-there are a large number of form options for users to fill in on the user registration page, there are no drop-down boxes, and there are a lot of content that is irrelevant to the website service, such as fax number, user nature and so on! Today, when "simplicity and convenience" occupies a dominant position in web design, such a website gives people a very poor sense of experience. I guess most users leave the site because they find it difficult to register.

And this is indeed the case. I made a simple change to the registration page with reference to DZ, retaining only three options: user name, password and Email. Of course, the other options are not reduced, but refer to large portals and further guide users to add relevant information after user registration. As I expected, there was the first transaction volume 3 days after the modification, and then other unreasonable modules were modified. Orders began to grow steadily, which played the role of corporate websites. Do you have similar problems on your website?

2. Design problems

Design problem is the most difficult and common problem (PS: this is also one of the reasons for the high salary of designers and the popularity of website revision services), especially the outsourced corporate websites, there are more or less deficiencies in design, reflected in all aspects of the website, such as: Banner, structural design, column design, layout design and so on.

Layout design is the key, which determines the visual comfort of users, and then affects the visiting depth of website visitors. in layout design, we should pay attention to only one way of dividing columns, which cannot be mixed up and down, left and right, or even along the diagonal. try to decorate with pictures and text with enterprise and industry characteristics in each section to enhance users' trust in the website. There are some similarities between column design and navigation design. The author has seen a strange website, putting the product display at the bottom of the navigation bar on the home page, followed by contact information, company news, etc., and finally the enterprise introduction. of course, this website has already closed down, what the author wants to explain is that the name and content of the column should be logical. When users enter the website, the first thing they see is your company introduction or content related to the keywords on the site. Visitors will not want to know about the product until they have a sense of trust in your company. Only after they have the idea of buying products and services will they browse and find contact information, so the order of the author's suggestion column design is navigation-company introduction-product display-contact information-company news. Readers are respectfully invited to refer.

3. Content construction

The last thing I want to talk about is the content of the website. if your website gets traffic through search engines, then the keyword that attracts traffic is the product content that customers care about, so your website content should focus on introducing the products related to this keyword. Company news, industry trends and other content is secondary. On this basis, if you have the ability, you can publish the honorary qualifications obtained by some enterprises, which can not only promote and show yourself, but also enhance the trust of visitors. After all, the transaction is based on trust. Content construction focuses on bit by bit accumulation, reflected in all aspects of the daily operation of the website, high-quality content is the guarantee of the long-term operation of the website!

At this point, the study on "what problems should be paid attention to in the daily maintenance of enterprise websites" is over. I hope to be able to solve everyone's doubts. The collocation of theory and practice can better help you learn, go and try it! If you want to continue to learn more related knowledge, please continue to follow the website, the editor will continue to work hard to bring you more practical articles!

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