Shulou(Shulou.com)06/03 Report--

With the continuous development of the Internet era, the network animation industry, as a cultural industry that keeps pace with the times, not only enriches people's spiritual life, but also changes people's way of thinking to a certain extent, helping to promote the development of the cultural industry. The online animation industry in many countries is developing rapidly, but for our country, there is a great potential for the development of our animation industry.

In recent years, excellent domestic animation continues to emerge, although there is still a long way to go to revive, but let us see hope. From the well-known Chinese animation record Pleasant Goat and Big Wolf, this two-dimensional animated film, with an investment of only 6 million yuan, has earned 90 million yuan at the box office in one month. to the current "Qin Shi Mingyue", "painting rivers and lakes", "Fox Spirit Matchmaker", "full-time master" and "Zhenxingjie". Such as many departments of "Guoman" have appeared in people's perspective, no longer let people mention "Guoman" first think of the "jubilant and gray wolf" era.

Is there really a lack of good anime works in China? In fact, there is really no shortage.

"the Great Holy return of travels" and "White Snake: Origin", the authors of people's Daily online all say that domestic anime films have the strength to compete with foreign first-tier anime films, polish their stories and form their own style. The rise of national comic films is just around the corner.

We are not short of good Guoman, but the base is too big, but the excellent works are too few. I think the reason is that in the current profit-seeking market, there are also too few people who can make films attentively. For example, the face-changing scene of the character Shen Gongbao in the Devil Child of Naha is only a few seconds in the movie, but it is a very difficult creative process behind it.

Mr. Zhang, who has been following the trends of the animation industry for a long time, told China Sankei News: "in July this year, I visited the 14th China International Animation and Game Expo held in Shanghai. It is roughly estimated that the content of domestic animation has reached almost 70%. There are also long queues of post-90s and post-00s in front of the national animation booth. Mr. Zhang said, "in my heart, in the hearts of young people, Chinese original animation products are not inferior to" Japanese cartoon "and" beautiful cartoon "."

Therefore, on the train of the development of modern national animation, we should dedicate our strength. For example, students who study animation can creatively integrate excellent Chinese traditional culture into animation, which meets the needs of the current market and society. In the way of thinking, moral standards, literary and artistic concepts, life attitude and other aspects of the style full of positive energy as the creative spirit of animation inventory and source of materials. At the same time, the relevant part will also formulate positive animation industry support policies; pay attention to standardize and limit the development situation of the animation industry, and prevent the use of shoddy animation forms. In the digital age, we must coordinate the content of cultural communication, regulate the form of publicity, and give full play to the incubation role of the animation industry. Only in this way can we ensure the sustainable development of the animation industry and make the animation industry play a positive role in the development of the times. "

Along with the great process of national reform and opening up, China's animation industry develops in the progress of the times, promotes in exploration, constantly pursues quality on the basis of quantity, and strives to climb the peak on the basis of plateau. So the anime people who are still waiting to see, come and join me to realize the future Chinese animation world!

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