Shulou(Shulou.com)06/02 Report--

In this issue, Xiaobian will bring you about how to optimize the homepage of the website. The article is rich in content and analyzes and narrates from a professional perspective. After reading this article, I hope you can gain something.

1. Website Logo

Website LOGO should be every page will have, on the one hand tell the user the name of the website, highlight the brand, convenient for users to remember, on the other hand, many LOGO pictures directly with the link to the home page, users can directly click on the LOGO of each page to return to the home page.

There are also many times webmaster by adding links to LOGO pictures and ALT tags to strengthen keywords, because spiders give the site the first link and the first link anchor text the highest weight, although the picture can not be used as anchor text, but can use ALT tag text to make up, so LOGO pictures ALT tag text do not write indiscriminately, generally are the main keywords, this is a picture keyword approach.

2. Complete navigation

Website navigation is the home page of each website needs, the navigation of the home page is generally the home page, company profile, enterprise products, the latest news, recruitment announcements, contact us, company activities and the like, home navigation can quickly guide spiders and search engines to want to go to the place, the site content is a lot, but the navigation column is limited, so navigation should put some users most need to understand some things on the site, like comments, contributions, maps and the like don't put in navigation.

In addition, many navigation columns that users need to know do not need to participate in ranking, such as: contact us, company profile, enterprise recruitment and the like. These columns can be added with nofollow tags, or even directly blocked robots after inclusion, so that you can focus on the weight of the site and improve the efficiency of spiders crawling on the site.

3. Latest articles and industry information

A website cannot always be updated, especially if the home page needs to be updated to ensure the activity of the website. On the one hand, it can maintain the friendly relationship between the website and the search engine, on the other hand, it can interact with users very well, and can continuously provide things for users 'needs, avoiding the loss of users caused by the lack of information on the previous website.

4. Core value content

Content is the foundation of the site, and for the core content of the home page is more important, because the home page is limited, and this only space we have to tell users the most fundamental value and advantages of the site, so as to attract users to continue browsing, so the home page must have the most core value of the content.

This is what many websites have not done. Some product stations have information and technical articles on the entire home page. Users simply cannot see the product information. Although there are core products, there are many other products attached. I can't wait to take all the products. In a word: Mixed and chaotic, it is like a grocery store, users can not focus on what they want for a long time, so the home page must be in the right position to put the core content of the website, the content that best meets the needs of users, users are looking for needs, not to make soy sauce.

5. Site Map

Site map is also very important for the home page, can help spiders and user snapshots to obtain corresponding links, in general, site map is divided into 2 kinds, one is the format, is the spider display, the site pages quickly show to the search engine, and set up related plug-ins, convenient spider judgment, the other is html format, this one is user-oriented, and the format is different, html site map is to make a concise and clear site of the various columns of the comprehensive navigation, It is convenient for users to find the content they need, and the site map is just a URL displayed to search engines.

6. Authentication information

Now there are a lot of enterprises that do enterprise website certification, including Baidu, 360 these search engines also do website certification, and even do website certification government departments, why? Because corporate websites have requirements, why do websites require these certifications? Very simple, because users want to see these, users want to surf the Internet at ease, online shopping at ease, website credibility, website authority. So put some authentication information on the website, such as website security certification, website filing information, website authority certification, and industry and commerce bureau certification. This way users will have a sense of security and trust after entering the home page, and subconsciously they will give your website extra points.

7. Copyright information and micro blog WeChat

A website needs a formal copyright information, which is like a shop to have a business license, which is formal, professional and credible. With the rise of social media and mobile Internet, microblogging WeChat is also receiving more and more attention from various enterprises, so it is also a fashion to join the website WeChat microblogging QR code on the homepage of the website, and it is also convenient for users to interact with the website on WeChat Weibo, telling users that your enterprise is also involved in social media, showing the strength of the enterprise. Even if users don't scan for attention, having these things on the site is also a classy atmosphere.

8. Statistical Code

Statistical code is essential for the home page, after a good home page design is not left unchecked, regardless of the laissez-faire, we need to combine the spider visit records and statistics of the background user visit page, bounce rate, access time, access source, thermal map and other visits to analyze the home page experience, formulate improvement adjustment strategies, and then fine-tune the home page structure, URL, content, etc., and even directly revise when necessary. We need to constantly observe and analyze the improvement of the home page in order to continuously meet the needs of users and search engines.

The above is how to optimize the homepage of the website shared by Xiaobian. If there is a similar doubt, please refer to the above analysis for understanding. If you want to know more about it, please pay attention to the industry information channel.

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