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This article mainly shows you "what is the commercial value behind WeChat Mini Programs". The content is simple and clear. I hope it can help you solve your doubts. Next, let the editor lead you to study and learn the article "what is the commercial value behind WeChat Mini Programs".

First, a huge traffic pool as a support, strong social attributes, easy to spread

Wechat is a powerful social platform. Mini Program is attached to Wechat, a traffic platform with a large number of users, and has a natural advantage in social distribution. Many users contact Mini Program through group sharing, private chat or fission. We can see that Mini Program such as pinduoduo, jumping and Ctrip grabbing tickets are some Mini Program that users often share in WeChat groups. The strong social nature of Mini Program helps many companies achieve low-cost user growth.

Second, lightweight, no installation, almost no memory, easy to open, easy to use and easy to close

The emergence of Mini Program has replaced many lightweight APP, greatly saving users' mobile phone memory and running space, and Mini Program with its lightweight design, fast features, won the favor of users, compared with APP, its operation is simpler, will not occupy one after another mobile phone desktop like APP, not only improve the efficiency of users, but also enhance the sense of experience of users.

For small and medium-sized enterprises, the emergence of Mini Program gives them the opportunity to operate a small "APP", with relatively low development cost and difficulty, and doing Mini Program has become a priority for many small and medium-sized enterprises that do not have the ability to develop APP.

III. Connection, expansion and reconstruction of the scene

The emergence of Mini Program has realized the business model of online and offline integration. When offline, customers can scan Mini Program code in the offline store to have a clear view of the goods and services of the offline store, and then place an order for purchase; while online, customers can also buy goods or services through Mini Program and receive them by express delivery.

Operating Mini Program helps merchants face the whole Wechat ecology, expand the consumption scene, increase the contact between merchants and customers, and improve customer stickiness. For offline stores, the launch of Mini Program also makes their stores operate for a longer time.

Mini Program reconstructs the consumption scene through six major access channels, including offline code scan, Wechat search, official account connection, friend recommendation, history and nearby stores, and greatly unleashes the potential of consumers.

Fourth, it is conducive to accurate marketing.

Mini Program can help merchants with accurate marketing by collecting data such as users' consumption age and consumption habits. At the same time, through social and social fission, Mini Program can use social networking to complete activities such as sharing and getting orders in Wechat. Help each other online and offline to increase business turnover.

The above is all the contents of the article "what is the Business value behind WeChat Mini Programs". Thank you for reading! I believe we all have a certain understanding, hope to share the content to help you, if you want to learn more knowledge, welcome to follow the industry information channel!

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