Shulou(Shulou.com)06/02 Report--

Xiaobian to share with you why SEO gods dare not often modify ktd three labels, I believe most people still do not know how to share this article for your reference, I hope you have a lot of harvest after reading this article, let's go to understand it together!

I. Changes to website title (title tag)

Website title tag in the impact of SEO is the most important link, many friends is to modify the title tag and cause the site to drop the right, the website title is the head of the website, when the title changes, and do no difference, so, search engines will re-identify your face, if the overall content of the site has not changed significantly, the impact will be reduced a lot, the website title needs to pay attention to which points?

1. Core keywords changed

Every title has a core keyword, if the core keyword has not changed, then the impact on the website will be much lower, how to judge the core keyword of the title? And primary school students to find a sentence in the subject-predicate-object sentence a reason, subject is the core keyword.

[Example 1] Original title: Cen Huiyu Blog_Professional Guiyang SEO optimization consultant tutorial services

Modified: Cen Huiyu blog_Guiyang SEO website promotion ranking technology sharing

Like this title, the core keyword is Cen Huiyu blog, even after the modification, the core keyword has not changed, the meaning of the title is not much different, then such a modification of the core keyword impact is much smaller, of course, the long tail keyword matching degree will be greatly affected, so in the modification of the title, the first consideration is whether the core keyword of the website title "quality" change.

2. Does the long tail keyword match change?

As mentioned in the first point, modify the title first to ensure that the core keywords do not change qualitatively, followed by ensuring that the matching amount of the long tail keywords does not change too much, this step needs to mine the long tail keywords, and at the same time to check whether the title can still be matched, you can record the long tail keywords of the original title, and then try to reduce the matching degree of the long tail keywords.

[Example 2] Original title: Guiyang SEO_Guiyang website optimization promotion technology tutorial sharing_Cen Huiyu SEO blog

The original title of the long tail keywords can be divided into: Guiyang SEO(core words), Guiyang website optimization, Guiyang website promotion, website optimization tutorial, SEO tutorial, SEO blog, etc., if you want to modify a keyword, it is best to ensure that the main core words remain unchanged, the long tail keywords appropriately match the degree of modification, for example, I want to match the original title to Guiyang SEO training, SEO training and other words, you can modify: Guiyang SEO_Provide Guiyang website optimization promotion technology training services_Cen Huiyu SEO blog. Such a small change in title can minimize the impact of the site.

3. Change of website title length

The title of the website word changes also have a great impact, if a title originally up to 30 words, suddenly modified to only 10 words, then such a modification title impact will also greatly increase, even if the core words do not occur qualitative change, long tail keyword matching will certainly be a lot of reduction, and this modification has a big side effect, and said before the plastic surgery is similar, search engines need to spend time to re-identify the core keywords of the website.

Suggestion: When changing titles, it is best to avoid changing long titles to short titles unless circumstances are absolutely necessary.

Note: new station (3-6 months within the site) no matter how the title is done, do not modify it at will, it is best not to modify the title, wait for the new station to pass the sandbox period after a one-time modification of the title, plastic surgery more will leave sequelae, the site is not so?

II. Website keyword modification (keywords tag)

Compared to the title, keywords tag is not so important, but the existence of keywords tag naturally has its meaning, even if the search engine in the keywords tag assigned weight value has been reduced, but this tag is also to help search engines identify the core keywords of the page a new key, therefore, when you modify the website keywords, it is best to match the content of the website to modify, do not sell sheep's head hanging dog things, while keywords tag needs to pay attention to a few points.

1. The number of keywords is not the best.

Each page of the number of keywords are not too many as far as possible, generally a core keyword, with 2-5 long tail auxiliary words can be, many people think that the keywords they want to do are written in the keywords tag, there is a chance to participate in ranking, so it is not difficult to see a lot of enterprise keywords have dozens written in the keywords tag, and it is not difficult to see their website ranking is very bad.

2. Avoid putting keywords on the keywords tag

A lot of SEOer in the optimization of the site, found that the keyword density is not enough, so on the keywords tag crazy brush keywords, in an attempt to let the search engine can give a certain ranking of keywords, you are selling meat, a glance to know, but if you come to every customer said I am selling meat, I believe it will be a little superfluous feeling, so I suggest you don't pile keywords on the keywords tag.

III. Modifications to website description (description tag)

The role of website description can not be ignored, although the weight distribution is very low, but there is one thing we ignore, the content of the description will participate in the matching, even if there is no long tail word on the title, but if it appears in the description, there is a great chance that it can match the keyword and participate in the ranking. If you don't understand, you can see the following figure:

In the picture, the keyword Guiyang SEO video does not appear in the title, but in the description, there is a chance of matching. Of course, some words with low competitiveness are selected for example. Words with high competition are generally difficult to be competitive even if they match in the description. Everyone can understand this meaning.

The above is "why SEO gods dare not often modify ktd three labels" all the content of this article, thank you for reading! I believe that everyone has a certain understanding, hope to share the content to help everyone, if you still want to learn more knowledge, welcome to pay attention to the industry information channel!

Welcome to subscribe "Shulou Technology Information " to get latest news, interesting things and hot topics in the IT industry, and controls the hottest and latest Internet news, technology news and IT industry trends.