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This article mainly introduces the relevant knowledge of what benefits Mini Program marketing can bring to the home decoration industry, the content is detailed and easy to understand, the operation is simple and fast, and has a certain reference value. I believe that after reading this Mini Program marketing for the home decoration industry what benefits the article will have a harvest, let's take a look at it.

1. The programmed marketing of home decoration industry shows explosive growth.

The procedural marketing of the home decoration industry shows explosive growth. Programmed advertising is a hot spot in the online advertising industry in recent years. According to a report by third-party research institute Analysys think Tank, China's programmed purchase market reached 5.2 billion yuan in 2014, with an annual growth rate of 141 percent. It is estimated that by 2016, China's programmed purchase advertising market will reach 18.8 billion yuan.

2. Diversification of marketing modes.

The marketing mode will shift from products and services to digital and mobile interconnection, and the communication mode will also be transferred from traditional media to new media, and multi-platform integrated operation.

3. Home e-commerce is developing rapidly and will become an important channel for home and furniture sales.

Internet home O2O has become a hot spot of public opinion, on the one hand, it has brought an impact on the home industry, on the other hand, it has also injected a lot of new ideas into the industry. The household enterprises led by "Genshi Wood language" and "Lin's Wood Industry" have grown rapidly in a short period of time, with annual sales of the order of magnitude of 1 billion, which is unmatched by other household manufacturers. In addition to the sales service platform, it also includes new brand marketing methods, such as online sales + offline services, community communication + e-commerce sales and so on. However, on the whole, there is still a gap between the Internet and e-commerce process of the home industry and other industries.

In 2017, the deep combination of new technology and furniture industry will become a new trend of the industry, the market pattern will be repositioned, marketing models will be more diversified, and more and more enterprises will be listed in the capital market. All in all, 2017 will be a year of innovation for furniture enterprises.

People's first reaction to buying furniture is offline furniture cities, exhibitions, online Tmall, Taobao, official website inquiries, and so on. So today, let's talk about what the hottest WeChat Mini Programs this year can bring to the furniture industry. Can the furniture industry also be promoted through Mini Program to seize the market dividend?

Many people like to buy furniture in physical stores, but there is no denying that there are too few styles that physical stores can provide. It is not widely provided by the network, and with the rapid development of the mobile Internet, users more and more like to choose furniture on the mobile end. Buying furniture is a low-frequency application for many families, so it is very consistent with the characteristics of WeChat Mini Programs.

For example, the function of the nearby store where WeChat Mini Programs is online now, users can find the nearby furniture store through the Mini Program search, and they can view the storefront and book furniture without leaving home. The furniture ordered online not only supports store distribution, but also supports consumers' door-to-door purchase. This process is still quite smooth, reducing consumer selection time, but also reducing staff explanation time, allowing employees to do more time to do other work, but also greatly increase trading volume.

What benefits can WeChat Mini Programs bring to the furniture store?

1. Increase sales through the connection between Mini Program and official account, yes, fans of official account and Mini Program can connect with each other, and one Mini Program can be bound to 50 official accounts, thus greatly increasing the visit rate of users.

2, through the function of the nearby store to increase the exposure of the store, so as to increase sales, but also can improve the popularity of the store. Users within 5 kilometers of the neighborhood can find your offline store through Mini Program nearby, playing a free promotion effect.

3, to improve the experience of consumers looking at furniture this experience is not only better than the download threshold of APP, but also better than the follow threshold of Wechat official account; the cost of developing and promoting APP is too high, and it is troublesome to use. Mini Program is a very convenient light application without downloading.

4, booking through WeChat Mini Programs can not only save users' time, but also enable furniture stores to achieve a good allocation of time, achieve short-time distribution, and save time costs.

5, consumers in WeChat Mini Programs to see the furniture layout is also effective pictures, and then come to the store to see the real object, but also can see other users' comments, online consultation, which can greatly improve the trading volume. Statistics: online and offline synchronously, the trading volume is as high as 90%.

6, unified management of customer resources, precision marketing to find your customers through Mini Program, you can carry out unified management in the background of Mini Program, and you can also regularly send different coupons and promotional products for different customers to attract users to come to spend.

7, the development cost is low, the effect is optimistic. At present, the cost of developing Mini Program is very much compared with the development official website, APP and so on. And Wechat has more than 900 million users, the entrance function is constantly updated, Tencent is also vigorously promoting Mini Program, the future of Mini Program is very much to look forward to.

For the significance of the development of WeChat Mini Programs in the furniture industry, the key point is to use the entrance of Mini Program to promote and promote the brand. The entrance of Mini Program includes official account, APP, moments, offline code scanning, nearby stores, and so on. Through these entrances, you can carry out more promotion activities and get more practical benefits.

Wechat has a large number of people, with 900 million users, and Tencent's ultimate goal is to get these users to buy things on Wechat. This goal has now been achieved by launching Mini Program in Wechat, focusing on offline promotion. Attract brick-and-mortar stores to Wechat, take advantage of each other, Wechat rely on the credibility and convenience of physical stores.

This is the end of this article on "what benefits can Mini Program marketing bring to the home decoration industry?" Thank you for reading! I believe you all have a certain understanding of the knowledge of "what benefits Mini Program marketing can bring to the home decoration industry". If you still want to learn more knowledge, you are welcome to follow the industry information channel.

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