Shulou(Shulou.com)06/01 Report--

This article introduces the knowledge of "why the website should update the content regularly". In the operation of the actual case, many people will encounter such a dilemma. Then let the editor lead you to learn how to deal with these situations. I hope you can read it carefully and be able to achieve something!

Why should the content be updated regularly for website SEO optimization?

1. Websites with good user experience are easy to get ranking.

Sites with good user experience are easy to get rankings, which has been clearly explained in SEOer's reflection. The implementation of user experience on the content of the website is to update the content of the website according to the needs of users.

If your website is a product presentation station, does your customer have a timely need for the product? Does he like the 2016 product or the 2015 product? Does your website show the new products he wants to see?

If your website is an enterprise service station, a question that users have paid close attention to recently, is there any relevant content update on your site? Can users meet this demand point when they come to your website?

As a new site, have you updated your website on the products that customers often visit? For the topic requirements, are there any articles in the station? Is there any missing content on the site?

Reflect! The user needs of the website are often timely, and they are constantly changing over time. Do you have updated product articles on your website to meet the latest needs of users? If not, how can we talk about user experience?

2. Let the Baidu crawler gain every time, and it will often come to see you.

In the self-report of Baidu spiders, we explain the characteristics that Baidu spiders like to visit the website most. Let Baidu crawler win the website every time, it will often come to see you. How can we make it gain every time? Of course, high-quality articles are updated regularly with appropriate frequency.

Appropriate frequency:

If your industry user needs change frequently, you may need to analyze user requirements once a day, and then update the article; if your industry user requirements are basically nothing new, after you have updated all the topics related to user requirements, you can also update it once a month, or even once a year. The update frequency is determined by the change of user demand! This is my explanation of the question raised at the beginning.

Periodically

We have all heard the story of dog training. After you whistle, you ask your dog to run to you, and then give him a bone as a reward. Repeat this action. One day, even if you have no bone in your hand, the dog will run to you when you hear the whistle. Treat Baidu spider as a dog, the new content of the website is the bone in your hand. If you want a spider to crawl your web page, just give it a bone as a reward every time it comes. What if we set it again on a regular basis? Will it wait for you at the characteristic place on time before you whistle?

High quality

I know that many people equate high-quality content with originality. In fact, high-quality content should first of all be the content that users are willing to see, subject-related content; the second is what we call original!

3. Misunderstandings about the updating of website content

(1) the more updates to the website, the better!

As mentioned earlier, the content of the website can not be updated blindly, as long as it can be updated according to the needs of users.

(2) the original content of the website is the best

Fully original sites also have the risk of being K, the first thing to update the content of the site is the user experience, as long as your content is useful, the originality can almost get a good ranking, this novel website is a good example.

(3) as long as it is of interest to users, it can be updated.

From the perspective of user experience, this statement can not be wrong, but Baidu has made it clear that the site to update a large number of irrelevant content will also be punished.

This is the end of the content of "Why the website needs to be updated regularly". Thank you for reading. If you want to know more about the industry, you can follow the website, the editor will output more high-quality practical articles for you!

Welcome to subscribe "Shulou Technology Information " to get latest news, interesting things and hot topics in the IT industry, and controls the hottest and latest Internet news, technology news and IT industry trends.