Shulou(Shulou.com)06/01 Report--

This article mainly explains "what problems enterprises need to pay attention to when building websites". Interested friends may wish to take a look. The method introduced in this paper is simple, fast and practical. Next, let the editor take you to learn what problems enterprises need to pay attention to when building websites.

The Internet platform has become an important platform for enterprise promotion, and the network marketing that adapts to the fragmented time of customers is gradually developing. Because of the great potential of the development of the Internet, the trend and trend of the Internet era and enterprises that adapt to the Internet era has become inevitable. In China, in the process of enterprises' transformation to the Internet, there are often a lot of problems in this aspect when facing new opportunities and fields. Enterprises know that they need a website, but because of the lack of sufficient understanding of website construction and promotion, their own traditional industry has not been promoted by the Internet platform. This is also due to the traditional marketing concept can not be a good transition to the concept of network marketing. Now, let's explain the factors ignored in the construction of the website and some misunderstandings.

I. the positioning of the website

The positioning of the website must echo the positioning of the enterprise, which is the most basic element in the construction of the whole website. For the positioning of enterprises and products, corporate customers have been able to grasp with the development of their own enterprises, what is our target audience, what is our selling point, what is the image we bring to consumers. When turning to the Internet platform, customers often forget these. Often pursue the high-end and high-grade of the enterprise website. But companies don't sell websites, they sell products. The high-end design of a website tends to attract consumer demand, but it doesn't add much to orders, and when a consumer finds the information he needs on your site, it becomes a sign of a poor user experience.

One point that needs to be paid attention to here is how the enterprise is positioned in the traditional industry, and when positioning the website, the information is conveyed to consumers through the display of the website most quickly and effectively, which serves the purpose of promotion. The Internet brings a lot of traffic, but each consumer leaves little time for a website. You need to let consumers know the image of a product through the picture and text on the web page in that short time. It is best to have a good impression and preference. So, it can be seen that the fancy design of the website is not necessarily a good thing, it takes up some kind of time for consumers to visit your site. Maybe you should learn from Taobao and work hard on the art of the product.

Second, the problems that general websites should pay attention to.

Nowadays, css3.0 makes the animation effects of web pages dazzling and diverse, and the website design of most domestic enterprises makes people realize that just browsing the website is a pleasant thing, which makes people realize the strength of the enterprise that builds the website. Strength is often experienced, but sometimes ask, your audience is a high level of consumption, perhaps positioning in high-end products of the enterprise is suitable to do so.

But another aspect I want to say is that considering the network situation of an average customer, the most important thing is the time he is willing to spend on a website, which often has nothing to do with whether a consumer has money or not. At this time, the high-end design of the website is likely to become an important reason for the slow response of the website. Flash, pictures and frame,js all affect the speed of opening a web page, and a delay of a second or two may not affect anything, but what I worry about is whether he will have enough time to browse to the final product page. At this time, the disadvantages of superfluous fancy can be realized. These things don't add points to your marketing, but reduce them.

In addition, Flash will take up too much space, which is not very friendly to search engines, and optimization is the most important thing in the marketing process. Every user likes the website: clear structure, concise and generous, well-organized, rich content. The information he needs can be found in a very short time without being disturbed by too much visual pollution.

Third, the promotion and optimization of the website

This is the most common and deadly place for all enterprises. The website was built, as if he had opened a storefront, never mind, waiting for customers to find him. We should know that the cost of a website is very low, which is really low compared to opening a storefront, but it is precisely because it is low that it is very easy to build a website. The Internet brings a lot of traffic, but there are too many competitors to compete with you for traffic than to open stores. Here, what I want to say is to build a website and strive for the traffic brought by the Internet to facilitate transactions, which is successful online marketing. The website of a company with money to open a store turns out to be not as high as that of individuals who do not have the money to open a store, which is the saddest thing.

Obviously, the optimization of the website should be highly valued by enterprises. Because only when the website ranks high, can we get really high traffic, and the investment in optimization is negligible compared to the traffic brought by optimization. only in this way can enterprises get more long-term development through the Internet platform.

At this point, I believe that everyone has a deeper understanding of "what problems enterprises need to pay attention to when building websites". You might as well do it in practice. Here is the website, more related content can enter the relevant channels to inquire, follow us, continue to learn!

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