Shulou(Shulou.com)06/01 Report--

This article mainly introduces the tea e-commerce Mini Program in the development of which problems need to pay attention to, the article is very detailed, has a certain reference value, interested friends must finish reading!

The traditional tea market sales channel and customer source is single, the turnover is small, the rate of return is low, it is difficult to enter the third-party platform and many other factors lead to the traditional tea sales and operation difficulties, profit difficulties are the problems faced by most tea enterprises.

It is understood that China's tea production and sales are very large, the market prospect is broad. However, driven by the Internet, the single low-level sales profit model and competition pattern of the traditional tea industry have changed, and many new business models have emerged. Tea enterprises develop and deploy the Internet through the Tea Mini Program Mall, show and sell tea to more areas through Mini Program, and expand the scope of market radiation. However, with the gradual increase in the number of Mini Program, Mini Program homogenization is serious, it is difficult to attract consumers to remember merchants and promote purchase.

Tea merchants are faced with an awkward problem: the price of tea varies greatly, tens of thousands of expensive tea, tens of thousands of cheap industries, not many people understand tea, so a lot of tea can not be sold, can not find customers. The launch of Mini Program gives tea merchants a glimmer of light. The combination of Mini Program and tea can jointly seize the online and offline market. With Mini Program, tea merchants can better expand new customers, highlight corporate brands, improve customer satisfaction and understand user behavior.

This "online + offline" tea retail Mini Program, on the one hand, integrates existing offline users into Wechat's official account, and on the other hand, uses various interactive tools to rapidly increase accurate online fans to promote the mobile spread of the brand. After attracting a certain number of fans through the tea retail Mini Program, we can use daily check-in, member activities, points exchange and other ways to promote the effective precipitation of fans. Through the tea retail Mini Program, fans can actively participate in the online and offline activities and interaction of the brand, promote the active dissemination of brand and product information, and promote the migration of shallow fans to deep fans.

Customers of tea and tea sets have a certain degree of brand dependence on tea and tea sets. They deliver content through Wechat's official account and guide sales through tea retail Mini Program. The combination of the two promotion, the sales effect is considerable. Through the tea retail Mini Program, we can also achieve physical store sales, multi-brand and online combination, so that customers fully understand businesses and become our loyal fans.

What should be paid attention to in the development of tea e-commerce Mini Program

1. Analysis of competitive products in market research

Knowing yourself and knowing the enemy is not a battle. When developing tea e-commerce Mini Program, we should conduct market research to understand the needs of consumer groups and meet customer behavior habits; through the analysis of competitive products, learn from the advantages of competitive products, can we really develop a tea e-commerce Mini Program with value and potential to meet the needs of consumers.

2. Accurate positioning

Accurate positioning is more conducive to the definition of later development planning. The development of tea e-commerce Mini Program needs not only company positioning, market positioning, product positioning, operation positioning, but also Mini Program type positioning (such as B2B, B2C, B2B2B2C, etc.).) And e-commerce Mini Program style, so that e-commerce Mini Program suitable for their own enterprises, in line with the aesthetic of consumers, to carry out accurate marketing operations.

3. User experience

Tea e-commerce Mini Program, through the Internet platform, is ultimately for end consumers. With the upgrading of consumption, the demand of consumers is getting higher and higher. In order to better serve consumers and deepen their good impression, tea e-commerce Mini Program needs to ensure that it meets the user experience. Therefore, in the development of tea e-commerce Mini Program, no matter from the overall planning, framework navigation, aesthetic design, opening speed, shopping process, easy login, customer service response speed, customer service quality, or the overall introduction of e-commerce Mini Program, all need to meet customer needs and experience from the customer's point of view.

4. Rich in content

Most consumers who love tea have higher requirements for the quality of life. They are not only concerned about the sales price of tea products, but also concerned about the added value of tea. Such as the production technology of all kinds of tea, tea tasting experience, tea preservation methods, the development status of tea farmers, tea consumption trend and so on. Therefore, when developing and designing tea e-commerce Mini Program, we should not only provide consumers with a comprehensive introduction of tea products, but also provide consumers with rich tea information. Only by enriching the content of the entire tea e-commerce Mini Program, Tea Mini Program can attract the attention of more tea consumers.

5. Docking tea producing areas

Through the connection between the tea e-commerce Mini Program and the producing area, consumers can purchase goods through the online e-commerce Mini Program, and the offline distribution problems can be distributed directly to the customers through the tea producing area, or consumers and enterprises can trace the various sources of tea circulation to ensure the quality of tea, strengthen the management and control of enterprises, and enhance the trust of consumers.

6. Diversion and diversion

The ultimate goal of the development of tea e-commerce Mini Program is not only to promote, let more consumers remember, but also to let more consumers enter the tea e-commerce Mini Program to buy tea and become loyal customers. Therefore, after the development of tea e-commerce Mini Program, we can increase consumers' stickiness, enhance their professionalism and credibility, and promote transaction transformation through professional and systematic tea culture and tea knowledge; and through live drainage, total reduction, points exchange, group fights, micro-matching, discounts, member discounts, coupons and other marketing activities to attract more consumers' attention, promote transaction transformation, and achieve profit transformation.

7. Marketing and shopping function

Tea e-commerce Mini Program realizes tea online interactive marketing through a series of functions and details, such as product picture and text introduction, clear classification management, timely online response speed, shopping cart joining, order submission, various payment methods, return and exchange, logistics information and so on. So that consumers can find relevant pages through different Internet channels for inquiry, browsing, consultation and purchase, so as to realize the Internet marketing promotion of the tea market.

Tea Mini Program Mall not only provides functions such as store management, promotion recommendation, order payment, order management, top-up discount, membership system, address management, but also provides tools such as seconds kill, group purchase, coupons, membership cards and other tools. it can help tea enterprises, merchants, supermarkets, retailers and other brick-and-mortar stores to quickly build e-commerce platform.

With the rapid development of the Internet market, consumer behavior and concepts have undergone fundamental changes, and the development of mobile applications is playing a more and more important role in enterprise marketing promotion. Networking has become the inevitable trend of the development of enterprises. It is very beneficial and necessary for enterprises and consumers to realize the intelligent operation of the Internet through the development of mobile APP and Mini Program.

These are all the contents of this article entitled "what problems should be paid attention to in the development of tea e-commerce Mini Program?" Thank you for reading! Hope to share the content to help you, more related knowledge, welcome to follow the industry information channel!

Welcome to subscribe "Shulou Technology Information " to get latest news, interesting things and hot topics in the IT industry, and controls the hottest and latest Internet news, technology news and IT industry trends.