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This article mainly explains "the system of FMCG Mall and the method of developing Mini Program". The content of the explanation in the article is simple and clear, and it is easy to learn and understand. Now please follow the editor's train of thought slowly and deeply. Let's study and learn "FMCG Mall system and mall Mini Program development method".

There are many problems that need to be changed in the operation mode of traditional fast-moving consumer goods.

The information is not smooth

Traditional FMCG goods are mainly sold through offline supermarkets, convenience stores and other stores. Within a limited range of stores, competition between the same industry is very fierce, and sales are difficult to predict due to many factors, such as sales staff and displays. This method makes the information not smooth, and the coverage rate, arrival rate and feedback rate can not be measured timely and accurately, and it is difficult to track. After layers of transmission, the feedback is easy to be distorted, and it is difficult to make market decisions in time.

Inventory management is difficult

The important point of FMCG lies in its fast circulation speed, so it is necessary to show these goods in front of consumers to deepen their impression. However, the display of traditional FMCG is affected by many factors. It is difficult to plan a product presentation and the cost is high. If the display effect is not good, it is easy to cause inventory backlog, unable to enter the end market, and users lack market data. Administration and Management.

The cost of traditional promotion is very high.

If FMCG wants to achieve national marketing and promotion, it needs to invest a lot of advertising expenses, its behavior and the habits of the mainstream consumer groups, to understand and analyze the changes in consumption patterns, the traditional brand promotion costs are very high, and it is more and more difficult to achieve the desired results.

Marketing channel problem

The channel sinking is difficult, the terminal feedback is not smooth, the dealer group is mixed, fleeing goods, fake goods and other phenomena occur frequently. The offline store operation mode leads to endless marketing channel problems, such as single channel operation, which has a negative impact on brand marketing and product sales.

Insufficient ability of sales channels to transfer sales

FMCG sold through sales channels such as supermarkets and convenience stores are facing the double pressure of new retail and e-commerce in this case, the promotion of FMCG companies, distributors and even channel terminals becomes more difficult. Advertising and promotion are difficult to reach consumers directly, and the lack of marketing ability of sales channels makes it difficult for many companies to survive. In the long run, the company's products do not sell well, so it will be difficult to expand the sales channels.

FMCG Shopping Center system and mall Mini Program explore the advantages of FMCG enterprise development to promote comprehensive market coverage

The regional distribution capacity of shorter and faster consumption and marketing channels throughout the country can better ensure its high-speed turnover and ensure a solid channel foundation and lower overall costs. Know that the weaving web has been formed, and then continue to cover other areas through the original market. A fast moving consumer goods shopping center system and a shopping mall Mini Program are developed, which can completely cover the online market through favorable factors such as fast transmission speed and fast logistics on the Internet, and then carry out offline market coverage on this basis. in order to achieve comprehensive offline market coverage.

Rich forms of expression

The forms developed by FMCG Shopping Center system and Mini Program Shopping Mall are relatively rich. Customers can use Mini Program Shopping Mall or online Shopping Mall system to choose their favorite products. More and more fast consumer companies have developed online Shopping Mall platform and Mini Program Shopping Mall platform to market their products and promote brands, and expand brand awareness. Close the distance with consumers and guide consumers to make brand choices.

Wide product spread and fast speed

The wide spread and rapid speed of the Internet provide advantages for the marketing and promotion of FMCG. Fast moving Consumer goods Mall the system and Mini Program Mall take advantage of the Internet to promote products and brands, which can increase market influence and brand awareness.

Statistical analysis of data to meet customer needs

The feedback of traditional FMCG terminals is not stable, which leads to difficulties in operation decision-making. The development of FMCG Shopping Center system and Mini Program Shopping Center can take advantage of the advantages of Internet to quickly collect statistical information about consumer access data, browsing data, transaction data, evaluation data, etc., and conduct statistical analysis through all kinds of data to mine customer demand and understand customer demand transformation, which provides a feasible reference basis for market decision-making.

Improve purchasing efficiency

Traditional FMCG needs to go through a layer of dealers. In addition to low profits and high costs, the program is also very complex and cumbersome. Fast moving Consumer goods Shopping Mall system and Mini Program Shopping Mall can provide convenient and fast way to purchase goods for convenience stores and supermarkets, simplify the purchasing process, effectively improve purchasing efficiency and reduce costs.

Thank you for your reading, the above is the content of "FMCG Mall system and Mall Mini Program Development method". After the study of this article, I believe you have a deeper understanding of the FMCG Mall system and the method of Mini Program development, and the specific use still needs to be verified in practice. Here is, the editor will push for you more related knowledge points of the article, welcome to follow!

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