Shulou(Shulou.com)06/03 Report--

Make a matrix on Douyin, how to arrange troops to maximize the overall traffic? Maximize brand effect? Accumulate more fans? Please accept this Douyin account operation guide introduction!

With the popularity of Douyin, batch after batch of millions of IP accounts have emerged on the platform. At a time when traffic is becoming more and more difficult to obtain, Douyin platform has undoubtedly become a must for major merchants and self-media individuals. For rookies, the operation of Douyin accounts can be divided into the following five steps: understanding the platform recommendation mechanism, finding the correct account location, setting up personal accounts, concentrating on maintaining the account and Douyin content production.

1. Understand the recommendation mechanism of the platform

As we all know, Douyin uses a decentralized content recommendation mechanism. There may be rookies who don't understand what this means, that is to say, under this mechanism, even a video on an ordinary account can get 100W + likes if it is operated properly. The recommendation mechanism of Douyin platform can be divided into three categories, namely, double audit, traffic pool recommendation and overlay recommendation. Double audit is mainly through machine and manual audit. Traffic pool recommendation is that Douyin allocates a traffic pool to each person who publishes a work according to the algorithm. The main factors that affect the recommendation are the number of likes, comments, reposts and completion rate. The final overlay recommendation has three distributions, and the new video will intelligently distribute about 10w of playback. If the retransmission volume reaches 10 (for example), the algorithm will judge your video as popular content, automatically weight the content, and overlay recommendation to you for 100w. If the forwarding volume reaches 100 (for example), the algorithm continues to overlay recommended to 1000W, and so on.

2. Find the correct location of the account

Before Xiaobai wants to start the operation of his Douyin account, he first needs to find the location of his own account. Only by going deep in a vertical direction of the content can we get better traffic. There are probably three ways to find your own position, namely, expertise method, human approach, and dominance method. Generally speaking, it is to tap their own talents, set up a person for themselves, and show their strengths. If you really don't know how to find a suitable position, you can dig deep in the fields of games, film and television, pan-knowledge and recommendations. These areas have low barriers to entry, simple editing, easy to produce short and quick works, and some room for cash later. Suitable for Douyin operation rookies get started quickly.

3. Set up a personal account

Do not underestimate Douyin's personal account setting, as an important facade, the account setting to a certain extent determines whether fans will follow you. Therefore, when we set up a personal account, we should pay attention to the use of some tips. For example, nicknames should be simple and memorable. The avatar can be a photo or an impersonal IP, but in any case, it should match the location of your account. As for the head map design can help shape the personality image, help advertising and guide attention. Signature design can leave account information such as Wechat and Weibo, which is often the diversion entrance for private domain traffic.

4. Concentrate on raising the account.

After making a series of preparations, you can start your own Douyin account operation. As a Douyin rookie, the first step in operation is to maintain the account. We must not think that this step is irrelevant, the purpose of the maintenance account is to simulate user behavior and increase the weight. The specific approach is to "follow, browse, like, comment and retweet" for 2-3 days. It is important to note that do not frequently modify personal information, or randomly like a large number of likes, follow, retweet. Instead, focus on 3 accounts in the same field every day, like the content of 20 of your own tracks, browse to the valid content and forward it.

5. Douyin content production

The general process of Douyin content production is to select the theme, shoot and edit, then make the title and topic, and finally release. First of all, select the appropriate content, in the comprehensive topic of hot, account positioning under the consideration of many aspects. As for shooting and editing, you don't have to limit yourself too much. At the beginning, Xiaobai does not have to buy good equipment, or master how mature editing skills, as long as to ensure that the video can be consistent, such as painting is very suitable for novice rookie editing software. Remember, the most important thing in this step is to do it at the beginning. As long as you take action, practice will make perfect later. In addition, with regard to the title of the video, we should try our best to attract the audience. The focus of the topic means that the more potential users and the more people who are interested in the topic, the easier it is to find your content. Finally, just release the video content, you can pay attention to the active time of the target user, which is more conducive to the increase of playback.

The above is about the Douyin account operation strategy introduction, we all learned it? In fact, if you want to create a large-flow IP account, as long as you find the right tricks and methods, it is not as difficult as many people think. As long as you are willing to put your mind into it and keep testing your creativity, you will succeed one day.

Welcome to subscribe "Shulou Technology Information " to get latest news, interesting things and hot topics in the IT industry, and controls the hottest and latest Internet news, technology news and IT industry trends.