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This article mainly introduces what kind of website page in SEO can be regarded as a high-quality page, which has a certain reference value, and interested friends can refer to it. I hope you can learn a lot after reading this article.

I. judgment of page content quality

The content quality of the page determines the value of the website itself. often the exposure rate of the high-value website is very high, and the premise of the value itself is to solve the needs of users, and the second is whether the main content is clear or not. it is not difficult to find that many enterprise websites do this and that, naturally regardless of primary and secondary, at the same time, search engines also take into account the integrity of the content and the recommendation of the internal chain of the site, as well as the timeliness of the website content. If we still collect the old content from a few years ago, we will not be able to optimize it.

The home page of the website mainly judges whether the navigation recommendation link is relevant and complete, at the same time, whether the overall content is clear, whether the layout is reasonable and so on.

The article list page mainly depends on whether the content is complete and how the browsing experience is. Here we recommend a graphic and textual approach to make the site look richer.

The download page mainly depends on whether the corresponding download resources are provided, whether the resources are real, and so on.

The search results page mainly looks at the search results to see whether the keywords retrieved are relevant.

The judgment of content quality is mainly considered from four aspects, the first is user reference value, the second is user browsing experience, the third is search engine recognition friendliness, and the fourth is content scarcity!

Reference value: reference value is a relatively important link, and many people update the content every day but do not get ranked. The great reason is that the reference value of the content is not high and can not solve the basic problems of users, such as a weight loss website. Your content is all about how good your weight loss drugs are, but without an effective weight loss plan, naturally you will not be favored by users. Search engines will classify content that takes time to carefully organize and edit, real, effective and experienced as high-quality content, so when doing SEO, it is best to customize a set of detailed optimization plan and content production strategy, otherwise every potter praises his pot will only push users further.

User browsing experience and search engine identification friendliness will be discussed below, here we will mainly talk about the quality of the page, let's talk about the scarcity of content!

In general, high-quality page content has the conditions for content scarcity, that is, what is usually called originality, but the originality here is under the premise of user reference value, so what kind of content generally has user reference value? First of all, understand what users need to know online, and then make photographic answers according to users' questions, which are generally answered by industry experts, and then carefully sorted out and injected into the conclusions of real cases by editors. it perfectly solves the user's problem, and this kind of content is called high-quality content. for example, an expert in a certain field has published an article to solve the fundamental needs of users. Then this article has both reference value and content scarcity, so it belongs to a high-quality content. Or on a large video site, share an actual video, etc.; we call the first stage of high-quality content: content creation stage!

Then some people ask, why do some people collect so much content ranking is still very good, the weight is still very high?

Next, let's talk about medium-quality page content. Why can others do a good job in ranking? the reason is that the content collected by others has user reference value and timeliness, and the basic work of SEO optimization has been done well, so it is easy to do it. Generally, most of these websites are fiction sites or movie sites, most of which are collected directly and do not spend too much time editing. The content is complete but not rich, but these sites precisely meet the browsing needs of users, so when the search engine judges, it will also take into account the audience factors of users.

Medium-quality content we call it: content screening stage!

The page with poor content quality generally means that the search engine thinks that the content has no reference value to speak of, the information is mostly invalid information, and it is not helpful to the user, and the search engine will reduce the chance of its display, such as some enterprises make websites, all to promote their own products, without taking into account the real thoughts and questions of users, this kind of promotion belongs to self-high promotion. Most of the content is reprinted or there is no content to speak of, the quality of such pages is generally poor, the common phenomenon is that the number of entries is less, the website jump rate is higher.

The poor quality content stage is called the content filtering stage.

Junk quality content refers to those web pages that are shoddy in order to save costs. before, some people asked me how much it would cost to build a website. The author said that it was only one or two thousand cheap. as a result, they said that it was free to build a station on the so-and-so platform. as soon as the author saw that it was the kind of free self-help website, the author could not complain that he was reluctant to spend money on a website to talk about promotion. In addition to the reasons for the program, there are some websites with empty shell content that will also be judged as spam-quality websites. Many enterprises have made this mistake. In order to promote the site successfully as soon as possible, they hurriedly put the site online, and the content has not been added. Their idea is to slowly add content after the website is online to save time and cost. What a naive promotion idea. There are also some websites that are fraudulent, or are linked with viruses, which have no value to users at all. Such websites also belong to spam sites, to see if you have been shot!

The spam stage of the website is called the content isolation phase. (commonly known as K)

Second, the user's experience when browsing the content

Different websites give people different browsing experiences. The page made by 20,000 yuan is different from that made by 2000 yuan. Many people think that the experience of the website lies in the design and special effects of the web page. In fact, this is often the misunderstanding of the designer. Most of the pages that are in line with the user's browsing experience are clean, concise and tonal, neatly typesetting and easy to read. Not a fancy web page with special effects, because the purpose of the user is not to appreciate your website, but to consult relevant information.

Generally speaking, the quality of browsing experience mainly depends on the content. Whether the content users care about appears at a glance, considering the time cost of browsing, it is necessary to help users solve the problem in the least time. At the same time, the impact of advertising does not affect users' reading. The official websites of many enterprises like to do business bridges and pop up a customer service window in the middle of the screen, although it is well-intentioned. But it has dealt a severe blow to the user's browsing experience. At the same time, advertising should also ensure the relevance of a content, content-based, supplemented by advertising believe that the effect is better.

The main influencing factors of poor content browsing experience are as follows: the text is not segmented and the dense text is difficult to adapt; the color of the content font is similar to the background, which makes it more difficult to read and identify; the content layout is unreasonable and the reference value of the website is not high; advertisements cover the content part.

Third, the fluency of web content access

The fluency of web page access affects user browsing and search engine crawling. whether the web page can be opened normally and quickly is very important. Some web pages have access restrictions, which also have a great impact on user browsing. It is mainly judged from the ability to open, open speed, and access rights, so before doing a website, do not choose a poor-quality server in order to save money.

The speed of opening is affected by many factors, such as server, program, content size and so on. During the production of the website, the volume of the content of the website is reduced as much as possible, such as the size of the picture, the external calling code of the video file and so on.

At the same time, it is also very necessary to deal with the invalid web pages. generally, the unopened web pages will be cleared from the database by the search engine, thus reducing the overall content quality of the website. a large number of invalid pages will make the search engine think that the site can not provide more effective information, if it is found that there are a large number of 404, 403, 503 and other pages on the site, it needs to be dealt with by tools as soon as possible, so as not to cause greater losses.

Thank you for reading this article carefully. I hope the article "what kind of website page in SEO can be regarded as a high-quality page" shared by the editor will be helpful to everyone. At the same time, I also hope that you will support and pay attention to the industry information channel. More related knowledge is waiting for you to learn!

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