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This article will explain in detail how to use title,keywords,description tags for website optimization, and the content of the article is of high quality, so the editor will share it for you as a reference. I hope you will have a certain understanding of the relevant knowledge after reading this article.

What is title, keywords and description

Title, also known as the title of the site, is displayed in the top frame of the browser, which is generally convenient for users to understand the content of this page, and in the case of search engines, this is the main basis for them to judge the content of your page. Just like Chen Zhongping blog, title is the blog of Chen Zhongping, which is the consultation on the method of network promotion-the case study of network promotion. The general website title for 3 is the most suitable.

Keywords, which we call a keyword, differs from title in that title can be seen by users, while keywords cannot see it without looking at the source code. The main function is to briefly summarize the keyword summary of the content of the page, for example, my current article is about title,keywords,description, then these three words are my keywords. It should be written in keywords to facilitate search engines to consult. Google, baidu, yahoo and other mainstream search engines all take keywords density as one of the considerations of their ranking algorithms, but each search engine has a different algorithm to calculate the density ratio to obtain the ranking position. of course, the keyword density requirements are also different, and I think it is best to control the keyword density at around 5%.

Description is also used to judge the content of the entire page for the search engine, in which the content to be written is a brief introduction to the content of your page. Description appears in one of the meta tags between pages, which can be called "content tag", "description tag" or "content summary".

II. How to write title keywords description

If a website wants to promote successfully, you must first make clear the main direction of your website, and then determine the names of your website column page and classified list page. these names are best determined by keywords, for example, the news information section had better use news information. instead of giving a messy name such as news vane, news exclusive, or news plus some special symbols. Although these writings can highlight the personality of your site, they give your site a disadvantage in some areas. .

Well, after we have determined the column name and the category list name, we can start to write the title, keywords, description and other contents of the entire website.

1. Home page title, keywords, description

1) the home page keywords is written, generally when we write the home page keywords, if we choose the column name according to the method I said above, we can only add the site name, column name and one or two more important keywords in the keywords of the home page. .

2) the home page title writing method, the home page title writing method is relatively simple, the general format is "site title-site keywords", the keywords here do not add too many, and keywords added in the same best. .

3) the home page description writing, description writing is the title of the home page, keywords and some special columns of the content into which, write into a simple introduction form, do not write only keywords, because this is the search engine contains the home page displayed after the introduction.

two。 The column pages title, keywords, description are written.

1) the title of the column page is generally written in two ways. If your column page is named with a keyword name according to my previous suggestion, the edge can be "column name-website name", but if you do not use the keyword name as suggested by me, title should be written differently, probably like "column name column keyword-website name". This will help your column get ranked.

2) column keywords writing, column keywords can list the names of all the classified lists under its column, plus column keywords, generally written as "column name, column keywords, column classification list name" this can help search engines to better distinguish this page, so that you can gain some advantages in the weight of similar sites. .

3) column description writing, column title, keywords, classification list name, as far as possible into the description, but do not write only keywords, it is recommended to write as far as possible in the form of introduction, will be good for your users' browsing in the search engine, which can also improve some of your weight advantages. .

3. The title, keyword and description of the classified list page.

1) classified list page title writing, relatively simple, just use keywords to name this column, and then fill in the following order can be "classified list page name-column name-site name", do not add clutter here, because simpler will be more beneficial to your ranking.

2) classified list page keywords writing, here the suggestion is relatively simple, is to write the main keywords in your column, do not write too much, three to four words are best, because the current search engine will also distract your weight because of too many keywords.

About the website optimization title,keywords,description tag how to share here, I hope the above content can be of some help to you, can learn more knowledge. If you think the article is good, you can share it for more people to see.

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