Shulou(Shulou.com)05/31 Report--

IPhone sales decline, Apple's performance is mediocre, how will the electronics giant develop in the future? Apple's future may be to install IOS on non-Apple devices.

This idea is not groundless, it seems to shake Apple's brand loyalty, and this may lead to Apple's future success. Imagine that if Samsung, LG and Xiaomi smartphones are also loaded with IOS, instead of Android, many of them may prefer IOS, and these IOS users will also download various APP through Apple services, which will bring new opportunities to Apple. With new data and new markets, Google's Android system will also usher in a more powerful IOS system.

Compared with the second quarter of last year, Apple's revenue this year is 27% lower than last year. On the other hand, Apple's revenue from the APP Store, iTUnes and music streaming service is increasing at an annual rate of 19%. After joining the iPhone, it has become Apple's second largest revenue. If Apple allows other devices to be equipped with IOS, this will not only double Apple's APP market. It will also provide a new platform for many developers. Apple is said to have been developing video streaming services for many years, similar to Apple Music, a music streaming service. Apple's move is mainly to develop the TV and film industries. If the IOS is developed for the public, Apple will have hundreds of millions of potential users.

One reason why Apple's revenue will decline year by year in the future is that Apple is unable to launch new products that are strong enough to attract users, and the other is that Apple's global market is shrinking with the rise of many smartphone brands. Apple's market share in the first quarter of this year was 14.8%, down 3 percentage points from 17.9% last year. Apple's growth rate is only 3.9%, while Android's market share has grown to 84.1%, which is lower than Google's popularity. It is true that Apple has benefited from this unique marketing model, but according to the quarterly report, this model may not allow Apple to develop for a long time.

In this regard, perhaps Microsoft provides a good example. Microsoft deliberately protected its Core operating system before and lost the smartphone market because of this. Later, Microsoft launched the mobile operating system Windows RT, but did not seize the opportunity to develop. In 2012, it bundled the Office office suite with the system, charging $85 per device. Microsoft has raised its price in this way, and the operating profit of software even exceeds that of hardware. although Satyanadella put forward a new development strategy after taking over Microsoft CEO in 2014, Microsoft has not been able to recover its former glory. Microsoft has retained only 0.7% of the mobile phone market.

If Apple continues to be conservative and does not expand its IOS system, it may follow the old path of Microsoft, where it can buy full-featured smartphones in the domestic and Indian markets for as little as RMB400. In three or four years, the price may drop to RMB200, and hundreds of millions of users will buy these cheap products. If Apple does not take measures, the market will eventually be eroded by Android. Apple will find that its market share will shrink to just a few percentage points and end up on the edge of the market. Of course, Microsoft's Windows RT is lower-end than Android, while IOS is better than Android, and Apple still has an advantage in this, so Apple should seize this great opportunity.

At present, Huawei and Xiaomi are developing products on a par with iPhone, and the price is relatively low. These factors make iPhone more and more competitors and stronger and stronger. According to the analysis report, the sales volume of iPhone in the domestic market has dropped from 16% last year to 13%. Recently, Samsung Galaxy S7 has higher sales than iPhone 6S, and Samsung's market satisfaction has also surpassed Apple.

So can non-Apple devices allow IOS? In fact, some hackers demonstrated this technology as early as a few years ago. Although installing IOS on other devices will cause competitive pressure on iphone, in the long run, it will create new revenue from streaming services, and it will also be conducive to Apple's long-term development. IPhone is one of Apple's main products, and now that sales are in sharp decline, maybe Apple designers and developers should come up with new ways. Launch more imaginative and breakthrough products. (chares)

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