Shulou(Shulou.com)06/02 Report--

On November 15, 2018, one of the highlights of the 20th High-tech Fair, "New products and New Technology release" activities are in full swing. Since the beginning of the first High-tech Fair in 1999, previous high-tech release activities have attracted a lot of media attention, rich in content and well received. It not only provides an opportunity for all exhibitors to communicate and share with their peers in the industry, but also launches an invitation to the world for the most cutting-edge science and technology in China.

This year's "New Product and New Technology launch activity" gathered enterprises in the current hot professional fields, such as the Internet of things, smart home, artificial intelligence, AR/VR, smart city, biomedical, new energy, new materials, etc., which exceeded the expected results in terms of quantity and quality. At the invitation of the organizing committee of the event organizer, Zhang Hao, a senior lecturer in the training Department, attended the event as a representative and delivered a keynote speech.

From the perspective of business opportunity connectors and taking the functions of six major products as the starting point, he brought an audio-visual feast to all the guests to improve the efficiency of corporate sales and management.

According to relevant platform data, in January 2018, NetEase's screen-brushing course dyed moments red, attracting 130000 people to sign up for payment after 12 hours online, and the final number of students exceeded 210000. In February, triple reading membership card swiped screen, because the activity was too hot, the purchase channel was forced to close at 9 o'clock in advance. In April, the coffee campaign entered the best part. Lian Coffee launched the "group purchase of 1 yuan new product" function on Mini Program, which consumed a month's stock of raw materials after gaining 5 million PV,3 hours a day. In April, the gift that had not been heard for a long time said that it had won 100 million round C financing, and the reason for its revival was the fission of Mini Program.

Internet business is a large-scale business based on traffic. App, Mini Program or official account are essentially means of traffic aggregation and transformation. In the past, people were optimistic about App because it was the lowest marginal cost means of traffic aggregation and transformation. Now that the dividend of App is gone, Wechat traffic matrix may also become a new sharp weapon, and push is the best tool for all industries to grab their own traffic dividend in Wechat ecology.

First of all, this is a fission business card. As a Mini Program tool for enterprises to improve sales and management efficiency, plus push can be seamlessly forwarded among Wechat communities, moments and official accounts, and each forwarding is the beginning of a business opportunity. This is also a business card with its own e-commerce system, personified mall, group purchase, distribution, each enterprise can arm itself with a lot of games, and plus push can turn into a tool for each enterprise to arm itself. This is also a business card with its own super official website, the traditional official website has a long development cycle, push business cards support custom switching of multiple sets of industry templates, enterprises dynamically support dynamic picture and text synchronization with official account links, traditional websites who browse what, who brings traffic is invisible, and adding push can digitize these previously invisible content and present them clearly in front of you. In addition, it is also a business card with customer service, which can communicate instantly without adding Wechat, supports the read-unread function, and allows new employees to quickly understand the company's business and standardize brand output. The most important thing is that it is a mind-reading business card. AI radar can accurately calculate the user's path, just like an intelligent assistant who is online at any time to report to you the customer's intention at any time, and you can formulate the corresponding follow-up strategy according to the measured results. A prepared attack can win in one move. Boss radar liberates the hands of managers, sales data, employee performance evaluation can be visualized, plus push cooperative user China Mobile (Yunnan Branch) also uses Boss radar to open the daily salary system, which greatly motivates the team performance.

A Mini Program business card carries the full life cycle management of enterprise traffic. at present, more than 300000 users have chosen to add push as a booster to connect businesses, and its functional matrix, for each industry's exclusive version, is still being refined and improved.

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