Shulou(Shulou.com)06/01 Report--

This article mainly introduces the Wechat Mall Mini Program how to sell products, has a certain reference value, interested friends can refer to, I hope you can learn a lot after reading this article, let the editor take you to know about it.

Step 1: divert users and promote advertising

As there is no basis for user traffic in the early stage, there is a great need for advertising promotion to attract users, but it should be noted that not sending promotional ads too frequently can easily lead to disgust among Wechat users, so as to block merchants. You can post about 2-3 ads a day and focus on noon or evening. It would be much better to post ads in this period, since most Wechat users will have more time to watch during this time.

Step 2: mining users and guiding the placing of orders

If users who have added Wechat friends after advertising promotion do not block merchants, it is suggested that they should not publish the moments in such a short time to promote them. You can use Wechat official accounts to publish soft articles to promote and attract users to watch. After all, you can publish daily life in the moments to close the gap with users and create a sense of trust. As for the product, Interested users can be guided to enter Mini Program to place an order to buy.

Step 3: carry out marketing to attract users

When Mini Program has a certain amount of user traffic, you can use the marketing functions of Mini Program to carry out marketing activities, such as group purchase, daily discount, 0 group purchase and other preferential activities, to further stimulate users to have shopping ideas and improve the conversion of Mini Program orders in the mall.

Step 4: encourage sharing and offline integration

If merchants have offline physical storefronts, they can use users in the mall Mini Program to forward and share, and generate user fission by encouraging users to forward and share in Wechat moments. And potential users can be directed directly to offline brick-and-mortar stores to complete orders.

Thank you for reading this article carefully. I hope the article "how to sell products in Wechat Mall" shared by the editor will be helpful to everyone. At the same time, I also hope that you will support and pay attention to the industry information channel. More related knowledge is waiting for you to learn!

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