Shulou(Shulou.com)06/02 Report--

Reveal the development trend of industrial manufacturing industry:

The data show that since 2017, China's industrial added value and growth rate have risen in varying degrees, changing the usual situation of continuous decline. The whole domestic industrial manufacturing industry is gradually recovering. at the same time, as the state continues to increase its weight at the policy level to promote large-scale industrial manufacturing to embrace e-commerce, the capital market is also making continuous efforts to encourage the financial industry to break away from reality, and the guidelines for returning to entities continue to fall to the ground. China's industrial manufacturing industry will face a friendly environment of policy guidance and support.

Source: Toby net

The "pain" of industrial manufacturing industry

The reshuffle of China's industrial manufacturing industry will continue, and "labor pains" is a necessary stage. At present, the industrial manufacturing industry is still facing many difficulties:

1. The information circulation of traditional industrial manufacturing enterprises is weak, so it is difficult to adapt to the development of the Internet era.

The traditional industry focuses on the further study of technology, which is a difficult problem for how to promote the latest product packaging. We see a lot of B2B industrial networks that stay in the presentation of information, but they still can not solve the needs of industrial enterprises.

2. The traditional industrial manufacturing industry carries a heavy load and is difficult to transform.

The development of traditional industrial manufacturing industry mainly depends on a large amount of input of resources and labor force, and the ability of independent innovation of enterprises is not strong, and the added value of products is low, which makes it always difficult in transformation.

3. The traditional industry's understanding of the application of the Internet is limited, and there are differences between supply and demand.

Some manufacturing industries are still suspicious of Internet innovation, lack the spirit of open sharing and the courage of self-change, or are blind to Internet applications, lost in a variety of specious concepts, or blindly follow peer transformation cases. For the emerging enterprises that are familiar with the Internet and want to cooperate with traditional industries, for industrial manufacturing enterprises, they do not understand the industrial industry or fail to accurately solve the needs, what is more, they want to establish an ideal ecological chain that spans middlemen and goes directly to end consumers.

4. The industrial structure is unreasonable and it is difficult to adapt to the market competition.

The unreasonable industrial structure of China's manufacturing industry is characterized by structural and regional overproduction at a low level, as well as high consumption and high cost of enterprise production. Many important industries have a high degree of dependence on external technology and weak independent development ability, so it is difficult to adapt to the fierce international competition.

5. Some technologies of Chinese industrial manufacturing enterprises are still limited by foreign manufacturers.

When we want to carry out innovative application model, we often receive technical bottleneck constraints, so the deep application of Internet in China's industrial manufacturing industry is limited, and the ability of networked and intelligent production organization is weak.

The B2B platform model of industrial manufacturing industry is diversified:

Under the background of Industrial 4.0, industrial B2B e-commerce platform has the inherent attributes of expanding market, improving efficiency and saving cost, which provides an entrance for industrial enterprises to apply cross-border new information technology and provide transformation and upgrading.

B2B in industrial manufacturing takes a variety of forms, such as the information + transaction model represented by the combination of industrial control network and industrial control cat, the non-standard procurement model represented by Hai Zhi online, the supply chain output model represented by Ozhi procurement, the transaction model represented by Zhenkunxing industrial supermarket, and the infrastructure model represented by 1688 industrial market.

The most important feature of the infrastructure model is that the platform itself does not participate in the transaction of goods-which first of all means that it avoids a large amount of expenditure on inventory costs, especially in such a large area of SKU. As a pure third-party platform, there is a good diversity in brands, channels and enterprise procurement. In addition, because the platforms of infrastructure models often serve not only the B2B categories of industrial products, their IT costs and technology costs are relatively diluted. And over the years of development of a large number of customer resources precipitation, in low-cost customers also have advantages.

The scale of the transaction model platform is easily affected by the richness of SKU, especially for start-ups. Its low-cost customer acquisition ability comes from the introduction of customers in the early offline business form, on the other hand, its online service capacity and the role of major customer procurement supplier provide a guarantee for its profits. In the future, a wide range of SKU combinations with standardized service capabilities will provide support for the business scale and profits of the platform.

Information + transaction model, according to our observation across B2B industry segments, information + transaction model has many advantages that a single transaction model does not have. On the one hand, the information platform brings a lot of customer resources to the transaction, and in view of the fixed characteristics of the B2B customer industry, the cost of obtaining this kind of customer resources is very low; on the other hand, the information platform exists for a relatively long time, IT and technology are developed earlier, and the cost of this part of the trading platform is also relatively diluted. The high gross margin of the information platform also helps in terms of cost support, and the information + transaction platform also has a special advantage in the product portfolio.

Compared with the transactional platform, the procurement characteristics of the non-standard procurement model determine that the value of the buyer is relatively higher. Once the buyer's order is seized, the reverse integration of the upper reaches of the supply chain will have the opportunity to bring more profitable business returns to the platform. Supply chain output model is a special group. It is often the core enterprises such as the central enterprises in the role of big buyers to standardize the output of their own procurement scale and certified supplier system. More of its business is also embedded in the ERP of cooperative procurement enterprises.

The B2B platform of industrial manufacturing industry presents diversity in mode. B2B platform is not only the application platform of Internet technology, but also the offline operation ability and the professionalism of products, which determine the key to the success of B2B platform. Industrial manufacturing enterprises should not easily build their own platform, do what they are good at, hand over what they are not good at to a professional service platform to do, and deeply integrate with the platform or even jointly build the platform, which is the best choice for the industrial manufacturing industry to transform to the Internet.

Solutions for B2B platform architecture in industrial manufacturing:

E-commerce platform for industrial products can open up the industrial chain, improve work efficiency, de-intermediation, reduce costs, and complement each other. Sangyun is committed to building a closed-loop service ecosystem of the whole industry chain, combining core enterprises and ecological resources parties to provide one-stop solutions for customers in the industrial manufacturing industry, including procurement, sales, warehousing, logistics, clearing and supply chain finance.

Core function module of B2B e-commerce platform in industrial manufacturing industry: inquiry order module

The supplier can publish the commodity inventory, the purchaser can inquire according to the purchase quantity, the method of payment, etc., and the supplier of the inquiry form can quote in the merchant center.

Purchaser grade

For purchasers of different levels, different channels and different modes, suppliers can customize their preferential discount policies and solve the core operation problems such as unclear division of supply and marketing.

Big data's analysis

The industrial manufacturing platform connects to the business cloud DMP (big data management platform). Relying on big data's ability to analyze customer behavior trajectories, build customer interest models and provide customers with intelligent matching services for real-time products or business. In addition, relying on big data's ability to handle real-time streaming data, it can achieve second-level real-time accurate marketing services, support users to trigger marketing activities, support contact marketing, support relationship marketing, and support upstream and downstream related marketing.

Electronic contract

The platform uses CA's digital authentication technology and digital certificate products to achieve effective electronic signatures, so that electronic contracts comply with the Electronic signature Law, and have the characteristics of tamper-proof and non-repudiation, so that they have the same legal effect as paper contracts.

Warehousing and logistics module

Warehousing is the scheduling center in the logistics and supply chain, and warehousing is directly related to the efficiency and response speed of the supply chain; the platform warehousing module not only provides traditional storage services. it also provides value-added services such as post-assembly, packaging, coding, labeling, customer service and so on.

Several customer cases of Shangyun's successful service industry / manufacturing e-commerce platform

National Water Federation: a case study of B2B supply chain platform focusing on Water treatment Vertical Industry

Gas collecting Cat: a case study of Natural Gas B2B supply chain Trading platform

Based on the development experience of industrial B2B e-commerce platform accumulated by long-term service to large B2B enterprises, digital cloud integrates the latest B2B e-commerce industry trend, and provides professional industrial / chemical B2B e-commerce platform systems and solution services for enterprises. For more detailed B2B e-commerce platform development solutions in the industrial manufacturing industry, please consult online and we will arrange professional development consultants to provide you with more detailed industrial B2B e-commerce solutions and system demonstration services.

Author: cloud craftsman | this article was originally created by several merchants (www.shushangyun.com). Please indicate the source if you want to reprint it. If you want to reprint it, please contact us.

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