Shulou(Shulou.com)06/01 Report--

The editor will share with you why the ranking of keywords on the website has declined. I hope you will gain something after reading this article. Let's discuss it together.

Reasons for the decline of keyword rankings

From the continuously recorded keyword ranking data, we should see which keywords are in decline. In many cases, it is normal for some keywords to decline and the other to rise, especially when the decline is within a few or more than a dozen places, and if you encounter that most keywords fall at the same time, it is likely to be the reason why the site is punished, or a change in the search engine algorithm affects the overall site ranking.

The algorithm results in:

When there is an overall decline in keyword ranking, it is usually recommended to stay put for about a month, sometimes the ranking decline is caused by changes in search engine algorithms, and search engines may continue to fine-tune their algorithms and eventually restore site rankings.

Competitors:

If there is no change or even more decline in the ranking in one or two months, you need to study which pages are occupied after the decline, whether there are any new competitors in front of them, what are the characteristics of these pages, and whether they have anything in common. Which pages are different from your own site.

Note: many new websites will always encounter such problems in the early stage. Novices who have no experience in dealing with SEO will always adjust randomly. When adjusting, we first observe whether the website is the same as the situation mentioned above. If it is the same, install the corresponding strategy adjustment. If it is not the same, analyze the reasons for searching the website data. After all, there are many factors that affect the ranking. Encounter the decline of keyword rankings not only need professional means of detection, but also have a wealth of SEO practical experience.

How to deal with the rapid decline in rankings and the rapid decline in the ranking of website keywords?

First, the internal factors of the website lead to a sharp decline in the ranking of the website.

1. Website content quality

One of the reasons for the rapid decline in the ranking of website keywords is the quality of the content, and most websites have plagiarism; some of the better ones are fake originality; so we need to ensure the quality of the content. try to do some valuable content for users.

2. Revise the website or adjust the keywords.

In many cases, when our website is running for a period of time, in order to better meet the needs of users and improve the user experience, we will face the situation of website revision or adjusting website keywords.

There is a danger that Baidu will punish some important parts of the website, such as title, keywords and description, which have been revised or modified, so we need to be careful when we adjust them.

3. Information integrity

Many corporate websites do not improve their product information, and it is helpful to improve users' understanding of the product with the perfection of the information; when the user experience is good, the search engine thinks that the website is helpful to the site and decides to promote him.

4. The website server is unstable.

In fact, the website can not be opened is really a headache, because once the website cannot be opened, it will directly affect users' normal access to the site, browse information, and seriously affect the user experience. It is also an important factor leading to the sudden decline in the ranking of website keywords.

Therefore, the server problem is also a very basic and serious problem, we should choose a high-quality space as far as possible, at least stable, followed by speed, a good space is the foundation of the website, but also the basis of website promotion.

What are the reasons for the decline in the ranking of websites?

The factors that lead to website ranking are roughly divided into two aspects: 1, external factors, 2, internal factors.

1. High-quality original content can improve the weight of the website, and then have a good ranking. If the content quality of the website is too low and the user experience is not good, it will also affect the keyword ranking and cause the keyword ranking to decline. This tells us that we would rather not update than update low-quality website content.

2, outside the chain caused by the decline in the ranking of keywords, we all know that the chain outside the site is also a dynamic process, Baidu every week or even every day will delete part of the chain. For example, out-of-date outside the chain, that is, some outside the chain has been deleted, become a dead link. For example, the excessive repetition of some external chain content will also be deleted by search engines. The reduction of the number of outer chains or the reduction of the quality of outer chains will affect the ranking of keywords.

3. Due to the fierce competition, we all know that website optimization is a dynamic process. For highly competitive keywords, if you do not improve, others will improve, your website ranking will naturally decline, that is, keyword rankings will be squeezed out, so we do website optimization, we should maintain keyword rankings, analyze competitors in time, and constantly improve the weight of our own website. It is best to widen the distance between you and your competitors. Of course, it will be better for industries that are often not fierce. There are no competitors to squeeze you.

4. The website optimization caused by server factors needs a stable server, of course, the faster the better, which is not only conducive to user experience but also conducive to search engine crawling. If the server is unstable, it happens to encounter the time for the search engine to grab the page, which will reduce the weight of the site and decrease the ranking of keywords.

5, optimize excessive website optimization is a moderate, for example, update the content of the website should be regular, can not update one today, update ten tomorrow, do outside the chain is the same reason, to do the outside of the chain regularly. For example, do anchor links, if too much anchor text points to a page, it is easy to cause excessive optimization, resulting in the right to fall, things have two sides, there are good after bad. The sharp decline in the ranking of most keywords is caused by over-optimization.

6. Friendly links cause us to form the good habit of checking links frequently. For example, if some links are revoked, you should also revoke each other's links in time, and exchange new links in time. Of course, if you find that there is something wrong with each other's website, such as the right to drop the website, you should also revoke the link to the other party in time.

7. Competitors' malicious attacks should also be paid attention to, such as cheating techniques such as malicious brushing traffic, through such attacks to tell search engines that this site is cheating, resulting in being punished, in view of this problem, we should analyze the website log in time, discover and master the law of search engine visiting the website.

8. The revision of the website and the replacement of the server caused by the revision of the website may cause changes in the ranking of keywords. In particular, changing the site title or site description has a great impact on keyword ranking. Of course, changing the server may also cause changes in keyword rankings, and search engines can determine the ip address.

9. The search engine itself is also constantly adjusting, and it is inevitable that there will be no problems. With the adjustment of the search engine algorithm, all kinds of search engines may adjust the algorithm every day, sometimes it is a small adjustment, and sometimes it may be a more natural adjustment. There is time will also cause a short-term keyword ranking decline, this problem, generally within two days to restore, so encounter the site ranking decline, first of all to calmly analyze the reasons.

10, the website is hung up, especially a large number of black chains, resulting in slow opening of the site and a large amount of weight loss, the most important thing is to develop the habit of daily backup, encounter this situation, directly restore the site is good, very fast clean up.

11. the right to drop the friend link of the website.

Friendly links are the most important way to transmit weight, so many people will do them, or some individual links. Did not check clearly whether the other side's website is dangerous, Baidu officials have already made it clear that friendly links may involve the right of falling, and the website is punished because of some illegal optimization means, so we may also be punished by search engines, so when our website keyword ranking drops suddenly, we need to check whether our links have been lowered or not.

12. Search engine changes algorithm

Search engine calculation method change, and caused by the general keyword ranking decline is relatively small, but can not say no, want to know whether the search engine has changed the algorithm, you can look at their own peer and ranking similar stations, see how their station ranking is now, if they are all down together, then the change of the algorithm is possible, how to do when you encounter a change in the algorithm? Look at the stations that rank higher than you now, analyze where he is "high", and come to the conclusion that you will know what to do.

13. The external link of the website has been deleted

Sometimes when we send out the chain, we need to pay attention to whether our messages have been deleted or banned. It is best to save the URL of that day in a notepad when sending out the chain, and we will check to see if these links have been deleted a week later. If deleted, immediately go to Baidu webmaster platform-outside the chain analysis tool to reject some of the deleted links, otherwise the search engine will think that these are spam links, resulting in ranking problems. Recommended article: a complete collection of ideas for the construction and operation of the outer chain

If you want to maintain a stable ranking of original content and high-quality outside the chain is indispensable, this is the basis for the site to get a good ranking.

1. Internal factors: website content, server stability

Content of the website:

Whether the content quality of the website is liked by users, and whether the content quality is the original article, then check the proportion of the website, and check whether it is a low-quality website. If a website has 100 pages and 30 pages show that the content quality of the site is relatively poor, the solution to this problem is to update more users' favorite high-quality content and dilute the proportion of low-quality content. or adjust the pages that do not include content, and then tell the search engine that the content has been changed.

Server:

The decline of the ranking of the website is also related to the stability of the server. it is best to choose a more stable server when it is enough to buy a server, because while we are getting website traffic, the stability and opening speed of the server is the key to whether we can retain users, so when users click on our website, we will be able to open our web page within 3 seconds, otherwise the search engine will be updated and adjusted next time. Will move the ranking of the site to the back.

2. External factors: external links, website traffic

Outer chain link:

When we optimize our website, we inevitably send some external links and vote with each other, but with the continuous adjustment of the search engine, the effect of the outer chain is getting worse and worse, but it is not that there is no effect. A high-quality external link can indeed improve our site ranking score, but we should also pay attention to some things when releasing the external link: first of all, the external link must be controllable, very often when we update a large number of external links, it will certainly encounter the situation that the administrator deletes the post, if the content is not included, it is bound to affect the ranking of the site. So when doing external optimization, it's best to control such links. I suggest you raise more well-known blogs.

Website traffic:

This traffic is the natural flow of website keywords. In the later stage of a website operation, the ranking of a website does not depend on the number of external links on our site, but on the browsing behavior of users. If users like this site, they will click on this site many times, and the bounce rate of such a website will be very low, and the ranking of the site will also be promoted. If a website with a very high bounce rate shows that the site is not liked by users, and the search engine will judge such behavior in data analysis, then Baidu has no reason to raise the ranking of the site.

After reading this article, I believe you have a certain understanding of "Why the ranking of website keywords has dropped". If you want to know more about it, you are welcome to follow the industry information channel. Thank you for reading!

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