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How to use CRM to establish the core competitiveness of foreign trade enterprises, many novices are not very clear about this, in order to help you solve this problem, the following editor will explain for you in detail, people with this need can come to learn, I hope you can gain something.

The core competitiveness of a foreign trade enterprise can not be imitated by other enterprises, which ensures that foreign trade enterprises gain sustainable competitive advantage in the international market competition. Foreign trade CRM customer relationship management system is the key to build the core competitiveness of enterprises in the new economic era. The reasons are as follows:

The essence of modern enterprise competition is the competition of customer resources. Among many foreign trade management software, CRM system can best ensure that enterprises can obtain a large number of customer share. In the aspect of integrating customer resources, this kind of foreign trade management software can not only help enterprises achieve more customer resources and customer loyalty, but also save enterprise labor and improve the efficiency of customer management.

The two fundamental tasks of foreign trade CRM customer relationship management system are to identify and maintain valuable customers. On the one hand, the resources of the enterprise are limited, on the other hand, according to the law of 20gam80, 80% of the profits of an enterprise are often provided by the most valuable 20% of the customers, and the remaining 80% of the customers are small, unprofitable or even bring negative profits to the enterprise. Through the maintenance of valuable customers can ensure that the enterprise, maintain a high share of customers.

The CRM system reveals two important management trends. First of all, it is the transformation from "product-centered" to "customer-centered". In addition, the perspective of enterprise management has changed from "inward-looking" to "outward-looking". These two changes help enterprises to improve their competitiveness in the new environment, rather than simply focusing on the shallow concept of how foreign trade enterprises do customer management.

CRM system can promote the continuous improvement of the core competitiveness of foreign trade enterprises. CRM emphasizes "one-to-one" customer service, which helps enterprises to establish a learning relationship with every customer, which is to increase the understanding of customers from every customer contact, constantly improve according to the requirements of customers, and improve the ability of enterprises to meet customers continuously. This kind of continuous learning ability can not be imitated by competitors, which increases the transfer cost of customers, and finally makes the core competitiveness of enterprises continue to improve.

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