Shulou(Shulou.com)06/03 Report--

In this issue, the editor will bring you an example analysis that App will be completely replaced by html5 within three years. The article is rich in content and analyzes and narrates it from a professional point of view. I hope you can get something after reading this article.

The W3C (World wide Web Consortium) launched the HTML5 project in 2007, and the eight-year-old specification was officially closed by the end of October 2014.

Over the years, HTML5 has upended the PC Internet and optimized the mobile Internet experience. Next, HTML5 will subvert the native App world. This may sound alarmist, but if you carefully analyze the history of HTML5, you will find that this is indeed the trend of the world.

7 advantages of HTML5 to developers

Cross-platform:

In the multi-screen era, the pain index of developers is so high that everyone expects HTML5 to play the role of savior. Multiple sets of code, different technical types of work, business logic synchronization, this is a torture process. It's a bit like the early world of personal computers, when every computer had its own operating system and programming language, and developers were tired of making different versions. In fact, the popularity of DOS is largely due to the fact that developers really don't have the energy to write programs for other computers. Cross-platform technology is mostly aborted because of performance problems in the early stage, but it will occupy the mainstream after the hardware capability is enhanced in the middle and later stage, because cross-platform technology is really a rigid requirement.

Fast iteration:

Mobile Internet is an era of fast fish eating slow fish, who meets the needs of users faster, whose trial and error cost is lower, who will have a huge advantage. Most of the Internet products are free and have network effect, so it is very difficult for latecomers to snatch users. Using native development, the efficiency of recruitment, development, and launch is more than doubled, and the more people involved, the communication efficiency is often slowed down more than twice.

Continuous delivery:

Many people have this experience, a native application online Appstore, suddenly there is a big bug, have to work overtime all night to repair, and then quietly wait for 2 weeks or more Apple review, these 2 weeks were drowned by users' smear, the market is a bad review, a large number of users lost. By the time the new app is audited and launched, the user has uninstalled it. However, HTML5 does not have these problems, you can update them in real time and respond immediately if you have any questions.

Significantly reduced costs:

It is not easy for entrepreneurs to raise money, and how to spend money more efficiently is very important. If you use native App and competitors use HTML5 to develop App, but your development cost is twice as high, I'm sure no investor will like to invest in you.

Open source ecosystems are well developed:

The front end of HTML5 is an open positive feedback loop ecosystem, with a large number of open source libraries available, making it easier and more agile to develop applications, which is also reflected in fast iteration and cost reduction. But more importantly, the future vitality of this open positive feedback loop ecosystem is stronger than that of the original ecosystem.

Open data exchange:

HTML uses page as a unit to open code, it does not need to specifically develop SDK, as long as it is not confused, it can exchange data with other applications. Developers can make it easy for mobile search engines to retrieve their own data, and it is also easier to meet the needs of end users through cross-application collaboration.

Easier to promote and more likely to break out:

There are many diversion entrances: HTML5 applications are very easy to channel. Super App (such as Wechat moments), search engines, app markets, browsers, and HTML5 traffic entrances are everywhere. On the other hand, the traffic entrance of native App is only in the application market. Smart HTML5 developers will certainly play with a variety of traffic entrances to gain a stronger advantage.

Large traffic: some time ago, Wechat moments were all the rage as a "neurocat". If this game is put on Appstore, there will definitely not be so much traffic. The traffic brought by Super App is far larger than that of the native application market. If Wechat allows games to create shortcuts on the desktop, and if the game is upgraded to solve the problem of continuous entertainment, the future is unimaginable.

High diversion efficiency: in addition to many entrances, large traffic, high diversion efficiency can not be ignored, everyone knows: page games and PC games play the same advertising, advertising changes the conversion rate of users, page games are much higher than PC games.

Three advantages of HTML5 over end users

Greatly lower the threshold for use

Why will streaming become mainstream instead of downloading videos? Why are page games so popular? Just because the user is too lazy. Make it more convenient for users to meet the needs, and sometimes the effect is better than more to meet the needs.

The user's eyes see a point of interest, and after clicking on it, they should immediately begin to meet the user's needs. For example, streaming media can be watched immediately and page games can be played immediately. In the current native application market, users need to do this: select an application, wait for download, confirm permissions, wait for installation, and then click Open. Such a bad experience will be subverted sooner or later.

Whether it is App, games or audio and video, it will be ready to use in the future. Whoever meets the needs of users first will win.

Excellent experience of real-time update and differential update

HTML5 applications can bypass the limitations of the application market for independent real-time updates, and users can quickly enjoy new services.

And this kind of update can be a differential update, for example, if there is a problem with a HTML page or a js file, just update this small file of a few k, which is much better than the update experience of native applications.

Cross-application experience

At present, mobile app switching is centered on the desktop or task manager, but in fact these centers affect efficiency and experience. Users want to travel to Sanya, first open where to App to book tickets, and then switch back to the desktop, then find and open the weather App, search and enter Sanya, then cut to the desktop, find and open the travel App, enter the flight number, Oh yes, flight number, then cut to the desktop, find and open where to App to see the flight number, and finally find and open the car rental App, enter the car rental location, and then switch back to the desktop.

Under the native application system, users can only do this. But in the HTML5 system, he does not need to switch back to the desktop, he can easily jump back and forth between App, instead of using an island App;, he does not have to re-enter data, and applications can easily transfer data to each other.

This model requires a little imagination, but the future will come sooner or later.

At this point of analysis, we can clearly see that HTML5 will replace the current position of native applications, whether from the end-user's point of view or from the developer's point of view. And thus triggered a series of subversion.

The subversion of native App

HTML5's "sexual ability" barrier has been solved and can be close to the effect of native App, so can it replace native App? Many people believe that even if HTML5 will develop better than it is now, it will be the same as native App, where less demanding long-tailed applications will use HTML5, while mainstream applications will still be dominated by native App.

But the idea is dangerous, as HP executives told Woz before Apple was founded: who would have a computer at home? In the future, HTML5 will definitely subvert the native App.

The above is the analysis of the example that App will be completely replaced by html5 within three years. If you happen to have similar doubts, please refer to the above analysis to understand. If you want to know more about it, you are welcome to follow the industry information channel.

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