Shulou(Shulou.com)06/01 Report--

This article mainly introduces the common problems in the development of Weixin Mini Programs (Mini). The introduction in this article is very detailed and has certain reference value. Interested friends must read it!

What are Mini programs?

Similar to the public account, enterprises can apply for self-certification and obtain WeChat traffic for free. However, Mini programs are richer in content form than public accounts, taking into account the expression forms of websites, apps, H5, etc. and do not need users 'attention. Similar to APP, but users do not download, do not need to install, the real realization of the touch, run out of the dream.

2. What are the entrances to Mini programs?

At present, there are nearly 60 entrances to Mini programs, which are roughly divided into online and offline directions: from the online view, there are mainly public accounts, conversations, advertisements, search, App jump and other scenes; from the offline view, there are code scanning, nearby Mini programs and so on.

3. What can Mini programs bring to merchants?

Simply put, the emergence of Mini programs is mainly to solve the problem that enterprises and merchants are difficult to obtain customers and promote. WeChat has nearly 1 billion daily active users, accounting for the vast majority of China's population, and this group of people is the main force of offline online consumption. All Mini programs operators share these free traffic. As merchants or enterprises, only how to transform this huge consumer group into their own customers needs to be considered.

4. Which industries are suitable for doing Mini programs?

Generally speaking, no enterprise does not need traffic does not need promotion, so Mini programs are not suitable for doing, only early and late do, do simple and do comprehensive difference.

Simple Mini programs, such as Mobai and OFO, are the first to do Mini programs, because for them, no Mini programs may mean a large number of user losses, so they must do and have to do, of course, their Mini programs, only need to simply satisfy the user payment, code scanning, receive red envelope and other functions.

Usually merchants or enterprises with certain brand awareness will be the first to do Mini programs, they have accumulated a part of users, Mini programs help them get customers, but also can prevent the loss of these existing users.

Another group of entrepreneurs who were the first to do Mini programs helped them achieve user accumulation and transformation with the help of low-cost, light applications of Mini programs. Such as whale good things, a, punch card Mini programs and so on.

Mini programs have different enablers for different merchants. Therefore, there are no differences in industry, only differences in demand. Find the point where Mini programs can empower you as soon as possible and let it double your profits.

5. We already have official website, APP and micro website. Do you want to do Mini programs?

Mini programs have an important trait: "small and light," which, like running water, can permeate any corner of any industry.

It can better make up for the scenes that official websites, APP, websites and other platform products with excessive volume cannot reach.

Whether it's "promotion," or "drainage" Mini programs, this "small and light" trait can't be replaced by "bulky" Internet products.

6. Why should Mini programs be done early?

First of all, the earlier you do Mini programs, the earlier you can get traffic accumulation users. Secondly, the ranking of Mini programs is comprehensively determined according to the application time, user clicks, keyword matching degree, etc. The earlier you do it, the higher the ranking of Mini programs means the closer the traffic is to you. Of course, the most important thing is that the brand IP is unique. If others apply for registration, you will not be able to register.

The above is "What are the common problems in the development of Weixin Mini Programs?" All the contents of this article, thank you for reading! Hope to share the content to help everyone, more relevant knowledge, welcome to pay attention to the industry information channel!

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