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Most people do not understand the knowledge points of this article "what are the functions of Mini Program development in the beauty industry?", so the editor summarizes the following contents, with detailed contents and clear steps, which can be used for reference. I hope you can get something after reading this article. Let's take a look at this "what are the functions of Mini Program development in the beauty industry?"

Is the beauty industry suitable for Mini Program development?

1. The beauty industry is the bulk of offline consumption.

There is no doubt that, as a typical offline retail representative, beauty occupies an important position in offline consumption. The beauty industry is called "the fifth hot spot of consumption" after real estate, automobile, electronic communications and tourism. Data show that at present, the market capacity of beauty agencies in China has reached 535 billion yuan. WeChat Mini Programs has been to achieve the combination of offline and online as the original intention, natural beauty can be regarded as one of the key industries.

2. Beauty is a typical offline consumption scene.

In all retail formats, the "strong social" attribute of beauty determines that it must be a typical scene of offline consumption. On the one hand, traditional e-commerce has entered a bottleneck period due to lack of scene experience, so there is an urgent need to sink from simple online channels to offline; on the other hand, traditional offline physical stores almost urgently need to seek online channel breakthroughs. As another decentralized channel after the official account, Mini Program coincides with the current retail industry's demand for online and offline integration. Therefore, Mini Program is favored by the beauty industry and is driven by the market, user demand, and technology development.

WeChat Mini Programs helps the development of the beauty industry

We all know that Mini Program has many functions, so how will WeChat Mini Programs help the development of the beauty industry at this time?

1. Take the nearby Mini Program for example.

The beauty industry is an offline consumption scene, and Mini Program is to counter-feed offline. At this time, as long as your beauty shop resides on Mini Program and opens the "nearby Mini Program" function, there is a good chance that a lot of offline users will find your store and find you. This function is faster and more cost-effective than advertising slogans and signs in front of stores, or paying for promotion on hundreds of degrees. Businesses that have used nearby Mini Program have responded that sales have increased a lot, and it is now in the early stage of dividends, and the competition is not so big, so the earlier you move in, the more opportunities you have, the better.

2. Scan code consumption reservation function

If you open a store's exclusive Mini Program, there will be an exclusive Sun QR code, which allows users who enter the store to consume by scanning Mini Program's QR code, so that their data can be left on the backend of Mini Program. In the later stage, users can make a reservation service through the merchant Mini Program, and the merchants have accumulated a lot of users big data, so that the merchants no longer have to spend a lot of money to do special APP management background software, which also saves customers a lot of costs and expenses.

3. Send card volume function

Merchants set up a discount QR code offline. Due to the fast experience of Mini Program, consumers can enter the store page without downloading and installing the QR code. When completing the discount payment, you can also see all the activities under the store, such as group purchase, discount payment and so on. And consumers enter the shop page is tantamount to entering the store O2O WeChat Mini Programs.

What are the functions of Mini Program development in the beauty industry?

1, enter the beauty salon Mini Program: get coupons, coupons are one of the ways of promotion, mainly so that customers need to enjoy the beauty salon products or services to promote customer desire to buy.

2, service introduction: the home page can show the clean and comfortable environment of the beauty club, there are clickable classified beauty products, functions, prices, time-consuming, sales, discounts and so on. It is clear at a glance to meet the service needs of users.

3. Choose to make an appointment: after clicking on the product, you will have the detailed introduction of the beautician, the appointment time, the service to the store, etc., and make the settlement online. Customers can also put Mini Program on top of the Wechat chat interface, drag and place it on the phone's desktop, and have a permanent contact with each other.

4, the newcomer tastes fresh: the customer consumes for the first time, feels the price is high, does not dare to apply for the membership card directly, worries about being fooled. It doesn't matter, you can enjoy the discount through the fresh price for the first time, feel no problem, and then recharge the membership card with satisfactory service, or consume other items.

5. Online customer service: the first two items are effective in attracting customers' attention when browsing, but combined with actual communication scenarios, questions often arise after users are interested in you at the same time. "what's the effect?" how long will it take to finish it?... Questions like this are good interactive media that successfully change the customer's identity from a "viewer" to a "participant" and increase the probability of going to the store.

6. Business information: when customers decide to go to your store by "entering Mini Program-browsing information-customer service questions", the most important thing is to provide a roadmap for TA. Mini Program uses Tencent Map, with the store location information as the end point, to display the customer's current location in real time, customers only need to click on the location information to start navigation. Of course, business hours are also essential to prevent customers from getting worse when they are out of business.

7. Evaluation and recommendation: in order to enhance the dissemination of beauty effect, customer comments can be added to improve trust and recognition through user feedback. Of course, girls love beauty, and posting photos in moments is the most common embodiment. Using the function of Mini Program to share with friends in groups, female friends recommend each other to achieve word-of-mouth spread and achieve split promotion effect.

8. Discount payment: it can meet the needs of customers to buy offline and pay online, and there is one more way for customers to pay the bill, and at the same time, they can enjoy preferential treatment, which greatly improves the consumer experience and increases the stickiness with customers.

9. Membership card collection: now people resent the repeated reminders of the staff to open the card. Online member management avoids this disadvantage and hands over the initiative of member management to customers. Mini Program membership card has points gift, coupon collection and other activities to guide individual visitors to reduce their defensive psychology and become members spontaneously. This step also enables businesses to have customer mobile phone numbers, making it easy for later marketing activities to be carried out.

10. Membership management: the same as offline membership management, online membership management can not be ignored. Only by doing a good job in membership maintenance can we really have members. Including: member points management, coupon management, order management, information management and other aspects, uniformly placed in the "my" column.

The above is about the content of this article on "what are the functions of Mini Program development in the beauty industry?" I believe we all have a certain understanding. I hope the content shared by the editor will be helpful to you. If you want to know more about the relevant knowledge, please follow the industry information channel.

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