Shulou(Shulou.com)06/02 Report--

Here we briefly talk about several of the network marketing methods.

1. Search engine marketing in the way of network marketing

Search engine marketing is one of the main means of website promotion at present, especially the search engine promotion based on natural search results has been paid attention to by many small and medium-sized websites. Search engine marketing method has also become the main part of the network marketing method system. The main methods of search engine marketing include: bidding ranking, category login, search engine login, paid search engine advertising, keyword advertising, search engine optimization, address bar search, website link strategy, etc.

2. instant messaging marketing in the way of network marketing.

Instant messaging marketing, also known as IM marketing, is a means for enterprises to help enterprises promote their products and brands through instant tool IM. There are two common situations:

The first is online communication. Small and medium-sized enterprises usually have instant messaging online when they set up online stores or corporate websites, so that potential customers will take the initiative to contact online merchants if they are interested in products or services.

Second, advertising, small and medium-sized enterprises can release some product information and promotion information through IM marketing communication tools, or they can publish some expressions that netizens like to see and hear through pictures, plus the logo that enterprises want to promote.

3. BBS Marketing of the way of Network Marketing

BBS marketing, also known as forum marketing, is an online marketing activity that uses the forum as a network communication platform to disseminate information about corporate brands, products and services through words, pictures, videos, etc., so that target customers can have a deeper understanding of corporate products and services.

BBS marketing is to make use of the popularity of the forum to provide efficient communication in the forum space through professional forum post planning, writing, issuing, monitoring and reporting process. Including all kinds of top posts, ordinary posts, serial posts, war posts, multi-picture posts, video posts and so on. Then make use of the strong crowd gathering ability of the forum, and use the forum as a platform to hold all kinds of activities such as stepping on the floor, irrigation, post pictures, videos and so on, to mobilize the interaction between netizens and the brand. To achieve the purpose of corporate brand communication and product sales.

4. Blog marketing in the way of network marketing.

Blog marketing is a marketing activity that contacts bloggers and browsers through blog websites or blog forums, and makes use of bloggers' personal knowledge, interests and life experience to spread commodity information. The essence of blog marketing is to compete for the right to speak through knowledge sharing through original professional content, to establish a personal brand, to establish its own identity as an "opinion leader", and then to influence the thinking and purchasing behavior of readers and consumers.

5. Chat group marketing in the way of network marketing.

Chat group marketing is an extension of instant messaging tools, which is carried out by using the group functions of various instant chat software. at present, the groups include qq group, MSN group, Wangwang group, Youya group and so on. The use of instant messaging tools in chat group marketing has the characteristics of low cost, real-time effect and strong interactive effect, so it is widely used by enterprises. He disseminates the information of corporate brands, products and services by publishing some words, pictures, etc., so that the target customers can have a deeper understanding of the products and services of the enterprise. Finally, to promote the effect of corporate brands, products and services, deepen market awareness of the network marketing activities.

6. knowledge marketing in the way of network marketing.

Knowledge marketing uses platforms such as Baidu's "know", "encyclopedia" or self-built question-and-answer section of the enterprise website to spread the information of corporate brands, products and services by asking and answering questions with users. Network knowledge marketing is mainly because it expands the knowledge level of users, allowing users to experience the professional and technical level and high-quality service of enterprises and individuals, so as to generate trust and recognition for enterprises and individuals, and finally achieve the dissemination of corporate brand, product and service information.

7. Network event marketing in the way of network marketing.

Network event marketing: it is a marketing communication activity that enterprises and organizations mainly take the network as the communication platform, through careful planning and implementation of events that can let the public directly participate and enjoy fun, and through such events to attract or divert public attention. improve and enhance the relationship with the public, create a good image of the enterprise, in order to seek greater effect of the enterprise.

8. Word-of-mouth marketing in the way of network marketing

Online word-of-mouth marketing is a new marketing method that organically combines traditional word-of-mouth marketing with network technology. It is the application of the interactive and convenient characteristics of the Internet. Through the interactive communication between consumers or enterprise salespeople with word-of-mouth information such as words, pictures, videos and other word-of-mouth information with target customers, the two discuss the enterprise's brand, products, services and other related information. So as to deepen the influence and impression of the target customers, and finally achieve the purpose of network marketing.

9. Video marketing in the way of network marketing

Network video marketing refers to the marketing means that enterprises put all kinds of video clips on the Internet in various forms to promote corporate brands, products and service information. The form of online video advertising is similar to that of TV short films, which has all kinds of characteristics of TV short films, such as strong appeal, various forms and contents, wanton creativity and so on, as well as the advantages of Internet marketing. for example, interactive, active communication, fast transmission, low cost and so on. It can be said that network video marketing is the "doting" of both TV advertising and Internet marketing.

10. Picture marketing in the way of network marketing

Network picture marketing is that enterprises spread the designed creative pictures on various forums, spaces, blogs, live chat and other tools or automatically crawl through search engines, and finally achieve the dissemination of corporate brands, products, services and other information, to achieve the purpose of marketing.

11. Soft language marketing in the way of network marketing

Soft article marketing, also known as network news marketing, spreads some illustrative, journalistic and promotional articles through online portals, local or industry websites, including some online news manuscripts, in-depth reports, case studies, etc., the enterprise, brand, people, products, services, activities and other related information in the way of news reports A new marketing method that spreads widely to the public in a timely, comprehensive, effective and economical manner.

12. SNS marketing in the way of network marketing.

SNS, that is, social network services, such as China Renren, Kaixin, etc., are SNS websites. These websites are designed to help people build Internet application services for social networks. SNS marketing, with the rise of the network community marketing method. The rapid development of SNS community in China is not long, but SNS has now become a popular mode of network communication among the majority of users. SNS marketing is a kind of marketing realized on the basis of six-dimensional theory by using the sharing and sharing function of SNS website. Through viral transmission means, so that the enterprise's products, brands, services and other information to be known by more people.

Welcome to subscribe "Shulou Technology Information " to get latest news, interesting things and hot topics in the IT industry, and controls the hottest and latest Internet news, technology news and IT industry trends.