Shulou(Shulou.com)06/02 Report--

What is most important to business? Some say it is a product, some say it is a talent, but in the end, it is the customer who makes the enterprise, so for the enterprise, the customer is the most important, so CRM that can realize the all-round management of customers emerges as the times require, helping the enterprise greatly. Therefore, CRM has become a tool for the development of many enterprises. However, if you want to do well, you must sharpen your tools. Since enterprises want to use CRM system, they must understand the development history of CRM.

CRM is the abbreviation of English Customer Relationship Management, generally translated as "Customer Relationship Management." CRM was born in the 1990s in the United States and was first proposed by Gartner Group. In recent years, CRM has developed rapidly under the leadership of the tide of the Internet era. At the same time, due to different perspectives, different people or management system organizations have different understandings of CRM. Here, we will explain the development history of CRM in two stages that are generally recognized in the management software industry.

C/S architecture software phase

The first phase: C/S structure software phase. At the end of the 20th century, when people gradually became familiar with computers, CRM customer relationship management mode at this stage mainly used the Internet local layout form, based on process control, to help enterprises complete sales automation.

C/S structure software, namely client/server mode, CRM of C/S structure, application program is divided into two parts: client end and server end. The client needs to install dedicated client software. Simply put, this CRM system is often referred to as a stand-alone version. In addition to installing software on the server, each employee's computer also needs to be installed, and there are requirements for computer configuration other than the server, and it is only applicable to the local area network.

CRM problems with C/S structure: first of all, it involves the workload of installation, and secondly, any computer problems, such as viruses and hardware damage, need to be installed or maintained. Especially when there are many branches or specialty stores, it is not a matter of workload, but of distance. Also, when software upgrades occur, each client needs to be reinstalled, and maintenance and upgrade costs are very high.

At the same time, due to the limitation of the number of server connections and data traffic, this software structure is suitable for use in a local area network with a small number of users, and has great limitations. This stage is also called CRM stand-alone stage. CRM with traditional C/S structure needs to develop different versions of software for different operating systems. Because of the rapid updating of products, the high cost and low efficiency have not adapted to the needs of work. After the emergence of cross-platform languages such as JAVA, B/S architecture has violently impacted C/S and gradually replaced C/S architecture.

B/S structure software phase

The second stage: B/S structure software stage, full name Browser/Server, that is, browser/server structure. CRM of B/S structure does not need special installation, as long as there is an account number, you can log in to the Web browser directly. It is a completely innovative CRM software application mode that has emerged since the 21st century. It is the stage when CRM software matures with the development and application of Internet technology.

B/S structure is a change or improvement of C/S structure with the rise of Internet technology. Under this structure, the user interface can be realized only through WWW browser. This stage is also the latest stage that CRM is currently in. It combines cutting-edge technologies such as browsers, computer technology, cloud and mobile Internet, which greatly facilitates enterprise office work. For example, Zhibang International's CRM system, whether using a computer, notebook, mobile phone or tablet, can quickly log in to the system anytime, anywhere, realizing zero-distance, real-time and barrier-free office.

Moreover, in CRM system with B/S structure, employees can view customer information in real time and follow up customers quickly and efficiently. At the same time, through CRM, managers can realize real-time view of each link of the team work, so that it can be clear at a glance, work approval, instructions and guidance anytime and anywhere, break through the limitation of office time and space, make the interaction between employees, departments and superiors become faster and more efficient, and greatly improve the user experience, which is more in line with the office habits of modern people, so it can better promote the healthy and rapid development of enterprises.

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