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This article introduces the relevant knowledge of "what is the key strategic layout of Mini Program". In the operation of actual cases, many people will encounter such a dilemma. Then let the editor lead you to learn how to deal with these situations. I hope you can read it carefully and be able to achieve something!

Offline new retail is the key strategic layout of Mini Program.

The offline war is related to the scene competition, no matter a letter company or the Tencent Group behind him, are determined to win. The view of the industry for Mini Program is: "this is not to be missed, it belongs to the traffic feast of the offline physical industry." and as a small and medium-sized enterprise, are you ready? do you have this consciousness?

Mini Program's next priority strategy has two aspects:

1. One is the new offline retail

2. One is e-commerce. Before that, both of them were regarded as the relatively weak links of a certain letter ability. But after all, the core of the growth of e-commerce ecology is traffic games, which it is familiar with. For a letter, offline is really hard to bite. We all know that its strength lies in socializing. Making use of the strong social relationship chain and daily active volume, it has brought accurate marketing effects and membership operation methods to offline merchants with other systems, as well as payment, card packages and other functions.

Mini Program has become the vanguard of this closed-loop system, then the service will undoubtedly have a unified consumer portal. Businesses that once relied on a letter's social relationship chain to achieve accurate marketing have tasted the benefits and made a lot of money. This has also become an important reason why they are willing to continue to try Mini Program, after all, its popular flow is obvious to all.

Offline application scenarios trigger "instant" services

With the code as the main entrance, users enter Mini Program by scanning. Enjoy the "instant" service anytime, anywhere, eliminating the complicated "download", "installation", "registration" and other links of mobile phone software such as APP. In this way, there will be more user experience to enter Mini Program through different service scenarios, so that users can easily experience the services and goods provided by the enterprise offline.

Mini Program can be built as an entrance to offline and online payment, member marketing and shopping guidance, while the back-end system services provided by enterprises are portal management, supply chain support and visual reporting support.

Break the embarrassment of waiting for customers to come to the door.

In the past, the business model of most brick-and-mortar stores was often "people looking for stores", that is to say, after opening a store, waiting for customers to come to the door, although it can wait for a part of the passenger flow, it is often not ideal. Unlike Mini Program, Mini Program, which runs based on a letter, has a "nearby Mini Program" function, which allows physical stores to be displayed directly in front of users within the surrounding 5KM, so that physical stores often "take the initiative" to catch potential customers, thus breaking the embarrassment of waiting for customers to come.

Solve the problem of customer retention

Before, many brick-and-mortar stores are facing the situation that it is difficult for customers to retain. The reason for this phenomenon is often that physical stores are unable to come up with an effective way to attract customers to "stay". But if brick-and-mortar stores can have a Mini Program, it can often easily solve this problem. For example, with the help of the membership card coupon system in Mini Program, we can launch activities such as points exchange, points discount, member exclusive discount and so on. In this way, it can often attract a large number of customers to sign up as members, so as to "stay" customers!

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