Shulou(Shulou.com)06/02 Report--

The design of social links is not only always important for educational products, but also more important in an era of anxiety.

Socialization itself is a very important factor in the process of education, but it is integrated so naturally that we often don't notice it if we have traditional offline learning experience.

K12 stage not only takes exams in class, but also spends a lot of time with classmates and roommates. These interpersonal interactions have a great impact on the effectiveness of learning, which can only be found when the market explores online education.

From the product manager's point of view, especially for adult users, their need is more than just learning something new. Their anxieties are actually more complicated: they want to get rid of their current job incompetence, they want to remain competitive in rapidly changing times, and they want to keep pace with those around them.

Huarongyun integrates all kinds of educational management application systems at all levels with the concept of "Internet +" to create a new social education model-"Internet + Education" management service platform. At the same time, the educational big data platform is constructed to form a collection of educational data for various educational topics. For educational enterprises to achieve comprehensive wisdom education, promote collaborative learning and shared learning, integrate the learning community, and promote the wisdom upgrading of the whole education industry.

Social education is based on social data ecology, provides intelligent interactive solutions for the whole scene, and optimizes the value chain of digital education. Social scenarios are the key elements of marketing that detonate traffic and achieve rapid cash flow, and education has always been an important part that will not decline. The social and open education platform not only has enough high-quality resources to meet their dependence on social media, but also gives them enough independent choice on the basis of openness and transparency.

I. main functions

Second, the relationship diagram of social education.

Third, apply for the examination online

1. Locate the examination city

Directly locate the city to apply for the examination, or you can manually choose the city to apply for the examination, which is convenient to understand the local examination situation.

2. Select the category of the examination

At present, you can choose an examination form to apply for the examination, undergraduate, graduate students, MBA there are more options to maximize to meet the needs of users.

3. Open course plan

Some of the learning course plans are released on a platform, recommended for the current popular courses, there are different aspects of the course to choose, and sometimes there are limited time-limited free learning opportunities.

IV. Community communication-- increase activity

The formation of the community is based on the need for communication between users, and where there are people, there needs to be communication. The emergence of the function of the community is also so that users can better manage the quality of their friends, fans and social circles. At the same time, it can also increase the user's previous adhesion and improve the user's retention.

# Community concept

Follow: through the popular recommendation to see the learning mood posted by the user, those who are interested can follow the user, and the news posted at any time can be checked in the follow at the first time.

Recommendation: the popular recommended content is the learning mood published by platform users at any time. When the popularity is relatively high, it will be browsed by other users on the home page.

V. Social education-- online learning is more convenient

1. My head teacher:

My head teacher is mainly about the notice of some course arrangements for registration, or if there are any problems can be solved directly with the head teacher.

2. My question bank:

For the integration of learning content exercises, choose the part that suits you for training.

3. Curriculum planning:

Study planning is a plan for existing courses that are enrolled, and when courses are scheduled to be displayed.

4. My course:

Some videos, materials, courseware or recordings about learning can be downloaded online to the local area for offline learning.

VI. Online examination-- Learning is more convenient

Release test: the platform publishes the corresponding learning courses and publishes them on the platform in the form of goods.

More functions: customize your needs and add functions according to your needs.

Sharing test: after completing the test, you can share the results with your friends, and your friends can download the software directly to learn. After sharing, you can also complete the corresponding tasks and get rewards.

Get the test: get the test qualification by completing a certain course of study.

Complete the test: complete the test content in my exam personal center, and you can have online answer control solutions.

Check the results: after the test, there will be the corresponding report card to see the part, clearly know their own strength.

VII. Instant messaging-getting rid of Wechat dependence

1. Students have a private chat:

In order to learn a professional user can directly successfully become a classmate, after adding attention can be real-time chat, posting feelings, pictures and other operations, is no longer a lonely person to learn.

2. Class group chat:

As students of the same major are in the same class, you can create class group chat on a class-by-class basis, share learning methods and learning content in the group, and also create your own group chat.

3. College group chat:

Due to the different registration time and city, it is divided into many classes, but the class forms a college for this major, where you can also chat in groups and communicate with more students.

8. Post online-get information faster

1. Solve the problem and post:

I am bored to study and don't know how to solve it. The posting function can quickly post the questions you want to ask to the community, and if you are popular, you can also make popular recommendations on the home page.

2. More posts:

According to their own needs to add personalized posting function, real-time fast.

3. Share your feelings and post:

There will be a lot of depression, loneliness and pain in the process of learning. Share the feelings of the moment and record the hardships along the way.

4. Share information to post:

There are many learning skills and methods in learning, such articles and news can be shared with others, and posting is convenient and quick.

IX. Add characteristic Mini Game-- get the community moving.

1. Custom puzzle games

The theme, form of expression and method of play can all be set according to the mainstream content of the game.

2. Steal the fruit and get a reward

Steal the uncollected crystals from your friends and keep accumulating the amount of your own crystals.

3. Reward for blossom and fruit

In view of the results, there will be a fruit ranking display, the more fruits, the more rewards.

4. On-screen comment

After inviting and stealing fruit, you can send a comment to your friends to make the game more interesting.

Starting from social interaction to create differentiated online education services, facing the colorful online education industry, how to integrate social elements and provide personalized and differentiated educational services? it has become the key for current educational products to stand out from many competitors.

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