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This article mainly introduces "what are the main ways of enterprise station drainage". In daily operation, I believe many people have doubts about the main ways of enterprise station drainage. The editor consulted all kinds of materials and sorted out simple and useful operation methods. I hope it will be helpful for you to answer the doubts about "what are the main ways of enterprise station drainage?" Next, please follow the editor to study!

Keyword

The selection of keywords will take the region as the center, or rather subdivide the region to break through the keyword blockade of the pan-regional category and catch the blue sea words in the Red Sea. Take Chestnut: a keyword made by a large website, such as "cleaning range hood equipment", then we will do regional words such as "Guangdong cleaning range hood equipment", or even specific to a county or town. This practice may give people the impression that the area limits traffic, but after careful study by the SEO team, it is found that the competition for pan-domain keywords is too great, and even if we make great efforts to optimize it, the cost will reduce the company's profits; on the contrary, take the word "cleaning range hood equipment" alone, a hundred competitors compete for the word. However, through regional restrictions, we can expand the word to 34 words (China has 23 provinces, 4 municipalities directly under the Central Government, 2 special administrative regions and 5 autonomous regions), which not only covers a wide range of areas, but also absorbs a large amount of scattered traffic. and there are few potential competitors.

What is mentioned above is the keyword selection, and the next step is to lay out the keywords to each page of the website, which mainly refers to the practice of 58.com: the home page lays out brand words, and there are no more than three keywords; the column page lays out the keywords of the provincial and municipal regional category; the third-level detail page lays out the keywords of the urban regional category. And with reference to the design of the friendly link in 58.com 's column (which is actually a disguised application of the inner chain), we connect the second-level column and the second-level column, and the third-level and third-level columns together. At the same time, we separately connect the independent domain name website we did to the franchisee to the corresponding third-level detail page, so that we can quickly import the weight to our official website.

Content

The source of the content is mainly divided into two aspects: the first is the information of the franchisee. The three-level detail page of the layout town keywords mentioned above mainly shows the information of the franchisee. This includes the franchisee's regional location, initial capital, monthly profit, and so on, which are mainly prepared to improve the conversion rate. At the same time, add a Q & A section, apply for Baidu Q & A cooperation platform (the minimum standard for applying for cooperation is a separate Q & A section, answer 800 + questions every day), and enjoy the traffic tilt and brand promotion effect brought by Baidu Q & A.

Secondly, an entrepreneurial section is added to get rich, which mainly collects a large number of long-tailed keywords and high-volume content pages, which is also the main page that brings traffic to the website. While collecting content, you can purchase traffic cooperation from other channels (you can also use bidding to promote some hot pages to try the conversion effect), increase the proportion of traffic in this section, and guide to other column sections through relevant recommendations and popular searches, and gradually increase the number of views of other affiliated sections (focus on pages with high conversion rates such as franchisee information).

Outer chain

The keyword and content mentioned above are trained internally, and the company's own products are perfected. The next step is how to let the target audience find us and finally complete the deal. Outside the chain is a kind of martial arts to let users find us, it mainly solves the problem of the introduction of traffic.

(source: 1.5 million sites covered by Baidu statistics; Timeline: December 2014-November 2016)

From the above picture, combined with the author's SEO experience, the following views are obtained, hoping to be helpful to the SEO optimization of the investment promotion industry:

The largest choice of traffic entry is not from the search engine but direct access, which a lot of SEO should be vigilant, do not always stare at the ranking of those points around. Need a good blacksmith to make good steel, the site's own content and experience to do well, traffic will naturally come, search engine traffic is not unimportant but not so important, can not sacrifice user experience and good website content for SEO, so I prefer to call my profession optimization rather than SEO.

Occupies the traffic entrance proportion second place unexpectedly is not Baidu, this is not more slapping the face which only cares about the ranking included SEO. In 2015, Baidu said that the outer chain was no longer included in the scope of weight calculation, and many individual webmasters said that "SEO is dead", "it is difficult for SEO to do in the future, and so on". The data on the flow of the outer chain above is enough to illustrate the problem: Baidu does not count the weight of the outer chain because now many SEO have created a lot of junk outside the chain for weight. The second is that because the outer chain grabbed a large part of the traffic entrance, Baidu certainly hopes that these traffic entrances can be transferred to Baidu. To know that if these traffic entrances are transferred to Baidu, the size of Baidu can at least double! No gossip, for investment promotion to join the industry of corporate websites, the SEO team intends to be divided into the following two steps in terms of external chain traffic:

Baidu Tieba, know, library, experience, encyclopedia and other Baidu products all cover the company's brand keywords, because these places have a variety of brand display forms, the target audience will feel more authoritative when searching for company information. After all, many target audiences do not understand computers, as long as they search for the display of a lot of picture information, they will think that the company is very reliable! Of course, there are skills in covering Baidu products. It is suggested that each product of Baidu system should have an enterprise authentication account and N personal authentication accounts. On the one hand, authentication does not cost money. Second, if you have done the certification, you can bring brand information (sometimes you can also bring a link to practice on your own) without being deleted. The difficulty of implementing SEO's work has also been reduced.

Do a good job in brand decoration and maintenance of Sina blog, Weibo and Wechat official account, and communicate with corporate websites (don't dwell on minor issues like nofollow, don't worry about optional issues such as weight if there is no traffic). Take Sina Weibo as an example, authenticate the enterprise blue standard, and then set it up in places such as the focus map before the top of the headlines, and jump directly to our official website. The official website also gives an entrance to Sina Weibo (so it is important that Sina Weibo is decorated), considering that some users are Weibo-controlled and do not like to visit the site, even if these traffic are not direct website traffic, it also belongs to the brand effective traffic. The pattern of SEO must be large, all the traffic related to your brand is effective traffic, not just limited to one website.

The source of search engine traffic only occupies the third place, how to solve this step is a basic clich é: keyword layout and content, the above two points are explained in detail based on the investment promotion industry, which are not explained here one by one. We're just talking about some quick tips:

Baidu site search, Baidu sharing, Baidu recommendation and other codes embedded in the site, can be accelerated collection, the author specially made a comparison between two stations, and found that the site with Baidu's own products is indeed more than twice as fast as those without. After all, Baidu's own products still need to be taken care of.

Take advantage of Baidu active push, real-time push, sitemap push and original push. In the past, when I was working, my colleagues said that this is to increase the pressure on Baidu server, which will be judged as a black hat technique. I can only express hehe for this practice of guessing without practice. Through the practice of building a station (two identical sites and different ip online at the same time), I found that this practice can accelerate inclusion more quickly. And during the three-month follow-up period, it was found that the sites that used all these push techniques included and ranked much higher than those that did not push. In fact, from a different point of view, this is not the spider pool, and still use Baidu's own products to do the spider pool, is not good.

At this point, the study on "what are the main ways of enterprise station drainage" is over. I hope to be able to solve everyone's doubts. The collocation of theory and practice can better help you learn, go and try it! If you want to continue to learn more related knowledge, please continue to follow the website, the editor will continue to work hard to bring you more practical articles!

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