Shulou(Shulou.com)06/02 Report--

Editor to share with you what are the 13 trends behind Baidu's closure of news sources on the Internet, I believe most people do not know much about it, so share this article for your reference. I hope you will learn a lot after reading this article. Let's learn about it!

1. The evolution of content rich media

Audio, picture and short video are the changes that must be embraced in all kinds of content industry in the future. if they still stay on the text only, they will be replaced or forgotten. Already on this road, such as Zhihu, Papi, get, Zhihu live, Fengda, Toutiao Video, Kuaishou, Weibo, Baidu and so on, are more representative.

two。 The combination of content and user interaction system becomes the standard.

Users can stay in a certain content service or content chain platform for a long time, in addition to content restrictions, the core is the long-term value of user interaction. This is particularly evident on Douban, although it has declined, but the information such as books, movies, audio and comments that have been deposited for a long time can still cling to users. At the same time, the new interactive system has become a necessary means to bring long-term incremental value. Such as Kuaishou, a large number of interactive behaviors on the headlines, will become the standard source of the profile system.

3. KOL economy gradually MCNized.

The model of relying solely on a KOL (Key Opinion Leader) to drive revenue has been unable to meet the incremental expectations of subdivided areas. In the future, it is necessary to establish an alliance with MCN (Multi-Channel Network), expand the size of the armed forces, construct multiple supply chains, comprehensively enhance production capacity and diversify the service structure.

4. The multi-channel service distribution mode is replaced by the large-scale distribution mode of the main feed center.

Toutiao, Kuaishou and UC are all centralized distribution mode, and their main feed carries 90% of the traffic. In essence, users are "lazy" in this process and their attention is passively distracted. Active feeding is something that most people will experience and like when they grow up, so the main feed centralized distribution has a good mass foundation. Large-scale must meet the two conditions of sufficient diversified content and user modulus, corresponding to the lack of diversified content and the reduction of user scale after channel refinement.

5. Hierarchical development of content service form according to demand

In the future, the content forms will be more diversified, forming different lengths of long, medium and short, richer content forms, and blooming respectively. For example, videos with 7-10 seconds, 3-5 minutes and more than 1 hour have created successful cases of different service forms, such as Kuaishou 5 billion, snapchat 10 billion, Toutiao 1.2 billion and iqiyi 1.7 billion.

6. The penetration scale of various industries in short videos continues to soar.

A variety of service numbers, encyclopedia (second understand), know, publisher, O2O (Meituan, Nuomi), e-commerce (Taobao, Jumei) and other different industries are in short video.

7. Live broadcast has become a basic service facility for content and services as well as various industries.

The growth of pure live APP is slowing down, and the combination of live streaming and short videos is more like a fish in water, making it one of the scale of commercial realization.

8. The payment behavior of users has gradually evolved into a habit of natural consciousness.

Zhihu live, Funda, get, good at, Baidu Cloud disk, all kinds of information reward, offline scene Wechat reward meal and so on have become typical representatives, the idea of "10 yuan to learn something is worth it" will be more natural.

9. The realization of the value of user behavior big data becomes clear gradually, and finally becomes the standard.

Here, it is more accurate to say that profile is the core standard of all kinds of APP big data analysis value. This model originated from facebook, completely conquered all kinds of new giants such as Kuaishou and Jinri Toutiao, and will become a gold mine that must be mined by all in in various industries, especially finance.

10. Copyright is an effective barrier to subdivision.

For example, "get" content copyright, has become an effective barrier in the field of vertical segmentation, BAT entry must buy copyright. In the coming year, the copyright dispute among the giants will accelerate, whether it is long-term or short-term copyright or cross-border reporting of copyright.

11. Intelligent production of content (intelligent review, intelligent robot editing, etc.)

Due to the large demand and decentralization of content, it is bound to bring the value space of machine services, such as stimulating users to generate content, cold start need to use machine aggregation to generate content, rule reports can be mechanized instead, pictures and videos are long, medium, short content semi-automatic identification, segmentation, generation and so on.

twelve。 Number group replaces station group, PGC replaces stationmaster

High-quality content is the central venue for platform-based business giants. The original distribution mode of "webmaster brushing content, combining content, filling search" has been completely invalidated. Driven by the large closed-loop ecological environment, webmasters who are still unable to produce high-quality content will be eliminated. Under the PGC mode, the high-quality content of Baijia and Toutiao is far better than that of webmaster.

13. Content-centric instead of webURL-centric

Previously, relying on brushing webURL weight as the core advertising business has been out of date. The content itself becomes the most valuable starting point and the core basis of the distribution algorithm. Focus must focus on how to produce high-quality content in a low-cost, large-scale and effective way. Don't worry about quality content not being distributed, because all new quality content will be guaranteed.

Starting a business must depend on the trend of the wind, and for most entrepreneurs, it must be one of your main paths.

These are all the contents of this article entitled "what are the 13 trends behind Baidu's closure of news sources on the Internet?" Thank you for reading! I believe we all have a certain understanding, hope to share the content to help you, if you want to learn more knowledge, welcome to follow the industry information channel!

Welcome to subscribe "Shulou Technology Information " to get latest news, interesting things and hot topics in the IT industry, and controls the hottest and latest Internet news, technology news and IT industry trends.