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In this Internet era, Wechat as a bridge to connect everything, but also gave birth to a new ecology, and slowly replace the original APP. That is Mini Program development, and now many businesses and enterprises have their own Mini Program.

Mini Program has brought its own hot spots since "birth". So far, Mini Program has been "two years old", but the topic is still increasing, and it has been called "the next stop of the mobile Internet".

Wechat, as the current leader in the APP field, already has nearly a billion active users, and the best product in the second half of this year, WeChat Mini Programs, can already be said to be an indispensable traffic tool at present. according to the existing data, Mini Program active users have exceeded 200 million, while Alibaba Alipay, Baidu and Toutiao Department. Expand the Mini Program market step by step. Mini Program covers hundreds of industries, such as e-commerce, catering, hotels, tools and so on. It can be said that the whole market was flooded with Mini Program in the second half of this year.

The predicament faced by contemporary entity enterprises

For some enterprises, with App, with JD.com, Taobao stores, why do Mini Program? Let's first take a look at the difficulties faced by traditional brick-and-mortar stores.

1. The radiation range is limited

The general store can only radiate to the passenger flow of about 2 kilometers near the store. How to improve the visibility of the store and improve the service radius of the store is the bottleneck that every store owner will face.

two。 Operating costs are rising

High rents and high labor costs make the operating costs of stores continue to rise. in the case of relatively fixed costs, we can only make efforts to increase services and customers to get customers.

3. The customer is both his own and not his own.

In most stores, the connection between customers and stores is very fragile and short-lived, if there is no awareness and methods to maintain customer awareness, there is really no stickiness to speak of. It can be said that none of the customers are from this area, but it is not the store's own.

Advantages of developing Mini Program

1. Backed by a huge pool of traffic

Wechat, Alipay, and headlines have a huge advantage in themselves, that is, their traffic. While Mini Program development is called relying on mountains and rivers, it can rely on strong flow attributes to obtain a large number of customer groups, and can also generate fission through friend sharing, group chat sharing and moments sharing. For example, for large-scale events such as Singles' Day and double Twelve, you can send them to the user base through Mini Program to attract the customer base to share and achieve the goal of rapid fission. In terms of development model, there are hundreds of development experience, so Mini Program development, find reliable.

2. establish the brand quickly and enhance the exposure of the brand.

The advantage of Mini Program development is that it allows the mall to build its own brand through the split marketing mode of official account and nearby stores and moments. Once the brand is established, there must be a steady stream of customers, which greatly increases the exposure of the new brand, thus increasing the drainage and increasing the conversion rate.

3. Reduce the cost of enterprise program development

WeChat Mini Programs's development is much simpler, it is based on Mini Program language, similar to H5 development, saving a huge back-end development work, will save a lot of human and financial resources.

4. Reduce operating costs

The biggest headache for startups is operating costs.

In addition to server costs, it takes a lot of operating costs to promote an APP, and now the price of the mobile app distribution channel remains high. What pains entrepreneurs most is that some users will uninstall applications even if they download and install APP because of low usage, mobile memory and other problems.

The emergence of Mini Program has greatly reduced this cost: users only need to click on the entrance or scan the QR code, and some Mini Program operators can also do the distribution demand at a reasonable price.

5. Reduce the cost of trial and error for entrepreneurs and increase the chances of trial and error

Mini Program itself is similar to H5 web pages, unlike ios or android, it has very strong cross-platform features, which not only reduces the cost of starting a business, but also brings more trial and error opportunities for entrepreneurs.

In the past, before entrepreneurs developed an app, the technical team needed to imagine and build a platform framework in advance, but finally found that the APP did not match the market and was not suitable for users.

But at this time, if you want to make functional changes to APP, you need to waste a lot of time, and the loss of re-developing an APP outweighs the gain.

And Mini Program because of its simple development costs and rapid communication characteristics, so that entrepreneurs can quickly put their products to the market and experiment, if the effect is not good, they can improve as soon as possible, even if it does not take much time to re-create a new Mini Program. Entrepreneurs have more trial and error opportunities than in the past.

The above is about the content of this article "Why Enterprises do Mini Program". I believe we all have a certain understanding. I hope the content shared by the editor will be helpful to you. If you want to know more about it, please pay attention to the industry information channel.

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