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What this article shares to you is the content about how to tap the real needs of users to increase sales in the site optimization. The editor thinks it is very practical, so share it with you as a reference and follow the editor to have a look.

First of all, through on-site retrieval and analysis, we can understand the user's search behavior data.

Through on-site retrieval and analysis, we can analyze the active search behavior of users on the site, and then analyze the needs of users, such as what information and products users are looking for on the site, whether they are satisfied with the search results, whether there is formation and transformation, and so on.

As shown in the following figure:

Through the above picture, we can see the site search analysis, let us clearly understand the user's search data, each page, each keyword search results. These data directly reflect the quality of the page layout of the website, such as the location of goods, the use of advertising space and so on. With the help of these data, we can optimize the website.

Secondly, on-site search analysis provides data support for website operation optimization.

By analyzing the search behavior of users, we can provide data support for users to supplement the content / category of the website, optimize the page structure of search results, optimize search recommendations and so on. We take "keywords" as an example, through the analysis of users' search behavior, to understand the frequency of set "keywords" search, which content search frequency is the highest? Are users satisfied with the results of the search using keywords? Whether there is a problem with the search function of the website, how to optimize and so on. As shown below:

From the above picture, we can see the conversion data of search keywords, such as pageviews, click-through rate, conversion volume and the number of converted users. In the above picture, we can obviously see that the keyword setting is not ideal, and the data indicators are very low. At this time, we need to analyze the reasons according to these data and optimize the keyword setting.

Generally speaking, the number of page views of search words, the number of users, the ratio of users, the average number of users (the ratio of the number of users but not the number of users), comprehensive analysis of popular and high-frequency keywords, reference to recommend hot keywords, content adjustment strategy; the click-through rate and conversion rate of search terms comprehensively reflect the degree of satisfaction with the search results and are used to optimize search results.

To sum up, on-site retrieval and analysis is not only to analyze the surface data of users, but also to dig deep into the real and essential needs behind the surface behavior of users through these data. As operators, only through the data to see through the essential needs, can we really grasp the "heart" of users, and on-site retrieval and analysis is undoubtedly the best analysis assistant, but also the best way to improve sales.

Thank you for reading! This is the end of the article on "how to tap the real needs of users in the website optimization site to improve sales". I hope the above content can be of some help to you, so that you can learn more knowledge. if you think the article is good, you can share it for more people to see!

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