Shulou(Shulou.com)06/01 Report--

This article mainly shows you "why it leads to the failure of website operation". The content is simple and clear, and I hope it can help you solve your doubts. Let's let the editor lead you to study and learn the article "Why it leads to website operation failure".

1. The positioning is not clear.

Website positioning is fundamental to the survival of a website, lack of positioning or unclear positioning of the website, in the operation will lose its way, in the fog of Internet business, and finally end up running out of resources.

2. Poor maintenance

When many websites are planning in the early stage, they contain a lot of content, but ignore the maintenance ability of the individual (or team), and finally have to cut off the column painstakingly. At this time, it is very likely to have an impact on the early positioning. So that later slowly lost their way. On some sites, the team was so tired that they exhausted their initial enthusiasm and then shut down the site before they could even cut back on the content.

3. The technology does not pass

Kuaishantong believes that for a commercial website, it should not focus its attention and main energy on technology, but the website technology constitutes the skeleton of the website. No matter it is [WIKI] server technology, or software development technology, any small problem will bring no small trouble to the entire website, such as the loss of visits, the loss of market opportunities, and even the elimination.

4. The promotion failed to keep up.

For example, an online customer service website has been positioned accurately, maintained smoothly, and the technology has passed, and there is basically no problem with the operation of the website, but this is not the purpose for us to build the website. Promotion is an important work at this stage. If we cannot send the site to the screen of potential visitors, then all our previous work will be in vain.

The ultimate goal of the website is to bring traffic to the enterprise, thus increasing sales. However, no matter how well maintained many websites are, if the customer does not take the initiative to receive the customer service when they visit the website, when the customer wants to consult the customer service with some product questions about the site, but the consultation steps are very tedious, which will lead to poor user experience.

If you can add an Express online customer service software to the website, you only need to add a line of code to follow the dynamic changes of visitors in real time. Can take the initiative to invite customers to chat, so that customers seem to visit the physical store, enjoy customer service hospitality. Turning passive into active can not only improve the user experience, but also increase the conversion rate.

The above is all the contents of the article "Why leads to the failure of website operation". Thank you for reading! I believe we all have a certain understanding, hope to share the content to help you, if you want to learn more knowledge, welcome to follow the industry information channel!

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