Shulou(Shulou.com)06/01 Report--

This article introduces the relevant knowledge of "Why there is a Chinese domain name". In the operation of actual cases, many people will encounter such a dilemma. Then let the editor lead you to learn how to deal with these situations. I hope you can read it carefully and be able to achieve something!

With the rapid development of Internet science and technology, more and more countries propose to add a universal top-level domain expressed in their own language. Since the Internet originated in the United States, English has become the main descriptive text of resources on the Internet. On the one hand, this promotes the internationalization of Internet technology and applications, on the other hand, with the development of the Internet, especially in non-English-speaking countries and regions, it has become an obstacle for people in non-English-speaking cultural areas to integrate into the Internet world. Chinese domain name is a new generation of domain name containing Chinese, which, like English domain name, is the house number on the Internet. So why are there Chinese domain names?

Chinese domain names are highly sought after

In the past, if enterprises wanted to own a commercial domain name, they almost had to rack their brains to register under .com and become Chinese .com. After the new generic top-level domain is open to registration, enterprises have more choices. There will be a surge in the number of top-level domains available for registration. We may be able to type "McDonald's Restaurant" in the address bar. "Restaurant" goes directly to McDonald's website. With the addition of the new generic top-level domain, the above hypothesis will soon become a reality.

Domain name economy is in the ascendant

The new generic top-level domain can not only be used by applicant companies and institutions for their own business, but also open second-level domain name registration to the public and charge a fee, just like .com today. no, no, no. With the gradual opening of the new generic top-level domain registration, many institutions will register second-level domain names under different top-level domains, bringing about a boom in the multi-level domain name investment industry.

It is reported that the opening of the new universal top-level domain of ICANN provides Chinese enterprises with the opportunity to build super domain name brands. Chinese enterprises can participate in international brand Internet competition and compete for global domain name resources. Domain name registration, management, protection and resolution services provided by professional institutions can enable new generic top-level domain applicants to obtain a higher cost-benefit ratio. The use of exclusive top-level domain can unify many business sub-brands, avoid unsafe factors such as domain name hijacking, and have a positive impact on business development, brand communication and information security.

Brand protection is imminent

In order to reduce the risk of preemptive registration of potential brand domain names under each new generic top-level domain, ICANN launched the Global Trademark Information Exchange Library (TMCH). When the trademark holder stores the trademark information, he can get the priority registration right and trademark preemptive registration notification service for all the new generic top-level domains.

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