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This article introduces the relevant knowledge of "what are the optimization methods of the UEO landing page". In the operation of actual cases, many people will encounter such a dilemma, so let the editor lead you to learn how to deal with these situations. I hope you can read it carefully and be able to achieve something!

1. To provide customers with a direct path

If your home page is not very persuasive, or if you are not confident enough to let the customer fully understand your product on the site's home page, do not let the customer link directly to your home page. Here, the author would like to emphasize this point repeatedly. Don't let customers visit your home page first. The home page functions of ~ sites, like shopping signboards in actual shopping malls, are designed to tell consumers how to start their shopping journey and have several browsing directions to choose from. In the online mall, if online customers are interested in a product and then click on the merchant's site, but do not see the relevant content on the landing page, they are easily impatient or even disgusted with the site. Therefore, the home page of the site is not a good landing page, its content is too broad, can only provide customers with another "site catalog" and can not provide them with the product information they want to know directly.

The landing page is not necessarily part of your company's main site. Of course, it is all right if it is, but it is not necessary. Suppose you have your own florist, and your site includes a page with a bouquet or flower arrangement of horseshoe chains and lilies, you can select a keyword related to calla lilies and lilies and use this page as a landing page for advertising. You can also link the keywords in the search engine to a hidden page, that is, a page that cannot be seen on your site, because this page can only provide temporary goods or services, when the deadline expires, you no longer want the search engine to search for this page. You can do this by using the automatic exclusion protocol, and you only need to store a text file on the server. When a search engine searches your site, this file can tell it not to search a particular area, so that some hidden pages will no longer be found. If you don't use this feature, you just delete the list ad of a search engine, but the customer can still tell its search engine to find this landing page, which may cause some trouble. for example, some activities launched on the page have expired, but customers can see the page so that they think there is a problem with the company's credibility.

If you know that people browse different channels when watching TV and want to retrieve the right TV programs quickly, then you can imagine how patient the customers of online search engines will be. Because under normal circumstances, Internet customers will be less patient than TV viewers. As a result, many site designers believe that visitors are willing to find what they need quickly when they visit a site, and if you can't let visitors find the right information within three clicks, then you will lose the customer. At the same time, if you have guided the customer to the information he needs through the search engine ad list, ask the customer to click on your page a few more times. Because at this time, you already know that he is your potential client, and you have studied what he needs and what kind of service you can provide to him. So start designing your landing page now, show your visitors what you offer in the best way, and try to guide them into your cashier.

2. Express the information conveyed in the list advertisement completely

When you use search engine list ads to attract consumers, when your customers are browsing your landing page, or when they are attracted by your goods or services, be careful to give customers only promises you can keep. Don't write blank checks to attract customers. For example, if your florist promises in the advertisement that the freshest bouquet will be delivered to the door in time, and that it will be delivered directly from the flower bed to the customer, then you must indicate the promise of this feature on the landing page of your advertisement, so that customers will believe you. The process by which you transfer your marketing ideas and some promises from search engine ads to your site is the process of building trust with your customers, who tend to trust the promises in the site and doubt the promises in the ads. When customers see this service on your site, they will increase their trust in you, which will help to increase sales of goods. But at the same time, if you want customers to trust and buy your products for a long time, and want more repeat customers, rather than just attracting some "one-off" customers, you must pay attention to fulfilling your promises. only in this way can we finally gain the trust of our customers.

3. Design a better page structure to stimulate sales

Now that you have attracted customers to the site, all the work in front of you has been well done. What you need to do now is to persuade customers to buy your goods and increase their sales. Here we would like to mention again the conversion rate from the viewer to the consumer, your landing page design, to a large extent, will affect the conversion rate of Ⅱ to this. Does your current page provide options or links for customers to order and pay? Does your landing page make it easy for customers to find where to buy goods, or does it make them lose their way in the site? The only way for customers to browse the site is to minimize distractions and focus more on specific products.

And go directly to the cashier, which is very beneficial to increase sales. Here are a few principles for designing your site to help you design a page that can effectively increase sales.

4. the most important information should be clear at a glance

For customers, there is a lot of information they most want to know, but also to grasp the important information of a potential consumer, such as product-related information, promotional information. There is also something that every consumer needs to see, such as the order button, which should be clearly placed on the landing page, at least without requiring the viewer to scroll through the page.

The part of the page that can be seen without scrolling is called "obvious position". Not only make sure your important information can be seen in the non-scrolling area of the designer's screen, but also make sure that all customers using different screen image resolutions can see it without scrolling the page. The site administrator may consider only one resolution when designing, such as designing your screen image resolution to 1 024 × 768 pixels, regardless of other resolutions. However, if the customer's screen resolution is 800x600pixel, then the area he can see is smaller than when the resolution is 1024 × 768pixel, so when designing, if you want such a customer to be able to fully see our information in the obvious position, consider making this obvious position smaller than the normal area. Once the customer does not find enough information in the obvious location, or some important information is not displayed in the obvious location, is it impossible for the customer to scroll through the scroll bar on the right side of the screen to find the information? Of course it's possible. If the customer needs this information, it is possible to find it in other non-obvious locations, but if you can avoid such a search, you can make it easier and faster for the customer to buy.

5. Reduce navigation options

The reason why it is said that the home page of the site had better not use the landing page for advertising, the reason is that the home page of the site provides customers with too many choices to browse in different ways. Come to think of it, if the page is full of links or buttons, it is inevitable that the customer will not click on them when browsing, which will not allow the customer to concentrate on finding the information he needs, and it will not be helpful to persuade the customer to buy your product immediately. Therefore, it is best not to contain too many links on the landing page. Some companies have even completely deleted the navigation bar on the page, giving customers only one choice: link directly to the information the customer may need, or to a page that can promote the company's products and persuade customers to order immediately.

When customers have come to your door, that is, after they have been linked to the landing page of the advertisement, what they will do next is entirely up to you. Imagine that if you own a store where there are too many goods to choose from, the customer will choose to walk around your store first and even forget the products that attract him to the store. The same is true when designing the advertising landing page, do not put too many kinds of products on the page, because the customer is for a particular product, if there are too many choices, he will distract a lot of energy to browse the information of other products. It's as if you're saying to the customer, "Don't rush to pay. Before you buy that product, walk around and look at other things."

Therefore, before the customer decides to buy your product and trade, do not distract the customer too much, or you are likely to lose the customer. After the customer has bought the goods he needs, you can safely let him browse other products. At this time, you might as well boldly recommend other products to the customer on the "thank you" page at the end of the purchase or suggest the customer to browse again on your site.

6. Use vocative words

Have you ever had the experience that you decided to buy something in an online mall, and when you linked to the page of the product and decided to pay, you couldn't find a place to pay and had to ask, "where is the button to buy goods?" When they want to pay, customers generally do not want to go to those plain text links, but prefer to see buttons with icons. In addition, some words, such as "buy" or "order", should be added to these buttons, which will make it clearer. You can also add content such as "order today", "order here" or "order now", which can give visitors a sense of urgency and "urge" them to make up their mind to buy your products now. In addition, when submitting an order form or viewing product information, it is best to provide a link where customers can see the product picture, because people are often more willing to believe the picture than the text.

If you want to provide customers with other options in addition to trading, be sure to put it in a secondary position, and it's best not to rob the guests. For example, if you need to provide two buttons to buy and view product details, be sure to place the "Buy now" button on "View Product details". Because merchants should encourage customers to buy products and trade, while minimizing his other browsing behavior before buying. I recently visited a site where they wanted customers to complete the form, but placed the "clear form" button on the "submit form". As a result, I clicked on the button above according to my original habit. I had to fill in all the information again, and then carefully clicked on the correct submit button. Come to think of it, just the reversal of the two buttons allows consumers to repeat the previous work.

When designing the landing page, you should pay attention to putting the vocative words in the right place on the page. According to the results of usability studies, there are reports that visitors tend to ignore the top 60 pixels on the screen, because this place on most sites is a place for screen and slogan advertising and is of little use to the viewer. "turning a blind eye to advertising" is already a feature of today's Internet browsers and consumers. So when designing a site, merchants should always keep this in mind: put buttons such as "Click and Buy" on the page where it is easier to notice, such as in the middle of the page, and it is best to design such buttons with different colors. This is easier to find, and you won't have to look around for links when you want to buy. At the same time, it can also better attract consumers' attention and remind them to buy goods now.

The visit traffic brought by search engine marketing does not necessarily generate sales volume. when consumers browse the website, consumers' impression of the website becomes the decisive factor of whether consumers buy on the website or not. Therefore, at the beginning of website construction, consideration should be given to promoting sales through the production and degree of users of the website, that is, to establish a marketing-oriented website. The website should be obviously attractive to guide consumers, so that consumers can enter the site to trade; consumers who do not trade are willing to leave personal information; consumers who do not leave information, remember to come back next time, and so on. These are the directions to be considered in the establishment of marketing-oriented websites, and they are also the key to promoting transformation. User experience optimization is the key to product transformation. If we want to have a good conversion process, we should start with our ueo optimization in order to get a better user conversion rate.

This is the end of the content of "what are the optimization methods of the UEO landing page". Thank you for your reading. If you want to know more about the industry, you can follow the website, the editor will output more high-quality practical articles for you!

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