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This article mainly introduces how to set the URL path of the website is more conducive to SEO optimization, the article introduces in great detail, has a certain reference value, interested friends must read it!

With regard to the path optimization of the website URL, I was not going to share it with you by writing articles, because this is relatively basic knowledge, but most of my friends asked me to diagnose the website with such problems. It is not difficult to see that many SEO friends have problems on the basis, especially in the early stage of the launch of the website, it is the most important to optimize the path of the website URL. Related to the later ranking of the website.

What are the consequences of not doing a good job of URL path optimization?

Unreasonable ULR path setting will lead to difficulties in crawling search engine spiders, and even some friends modify the path in the later stage, which will cause a large number of dead links. Before, the author made a decoration website, which did a good job in the early stage, just because he felt that the URL path was too long to optimize and modify, which led to the overall downgrade of the site, and even the shadow of ranking was not seen, and there were also most dead links.

Well, there are several situations in which the URL path has not been optimized. Let's first learn about it and see if everyone has been hit.

1. Modify the URL path of the website after launch:

As mentioned earlier, once the site is online, once the search engine crawls, it is best not to modify the URL path at will in the case of a certain ranking, otherwise it will cause a large number of dead links and the ranking will come to naught.

two。 Dynamic URL path:

Dynamic paths are not inconsistent with optimization, but search engines can crawl better than static paths. Dynamic URL paths generally need to be pseudo-static to simplify path recognition, but the URL paths of some websites, like Oracle, are difficult to identify, and there is no primary and secondary hierarchy. If the site can use static paths, it is best to give priority. If not, it is best to do pseudo-static processing. With regard to pseudo-static processing, I will not explain too much here.

3. The dynamic URL path level is too long:

If the static path, but sometimes many sites do not do a good job in the simplification and optimization of the path, resulting in a long list of paths copied down, for example: XXXXX/xxxxx/xxxxx/xxxx/xxx.html, such a path belongs to a multi-level URL path, and is not conducive to search engine spiders to grab, thus affecting the situation included, we might as well go to see whether the general included URLs are relatively short.

How to better optimize the website URL?

(1) brief at the URL path level of the website:

Generally speaking, a normal website is finished with at most four-tier paths. once the URL has more than four levels of paths, search engine spiders will think that there is too much content, and it is not important to grab it down, so they largely give up crawling. If the content under this column is precisely the core content of the site, the loss will outweigh the gain. Therefore, it is recommended that the majority of SEO friends control the level below 4, of course. Here is only for small and medium-sized websites, large websites can be ignored.

(2) reasonably use URL path name as matching keywords:

Can the path name also be matched? You're kidding? No joke, do not understand can see the following picture, from the search for "SEO" this keyword, you can vaguely see the keyword in the URL that column has a bold state, if you do manicure industry, you can use meijia to name, on the one hand, it can be matched, the second is easy to remember, of course, this limitation is relatively strong, not using a keyword spelling path must be optimized.

(3) the memory of URL is simplified:

In many cases, the search engine spider crawl will judge the general content of this page by the content of the path. For example, the column of my website is mainly product pictures, and I name the path tupian, which makes it convenient for users to remember this path. Next time, when you want to visit again, you can quickly enter the URL path of the website to visit, increasing the weight of the inside page. At the same time, naming is best to avoid the emergence of complex English, many people think that it is cool to use English, or to use simplified spelling to shorten the path, which is extremely inconvenient and difficult to identify. If you need to shorten, you can shorten the literal meaning. Then it might be better to choose the full spelling of two words.

(4) deal with the small tail of the website:

Careful friends are not difficult to find that there will be index.html, index.php and other small tails behind the home page of some websites, even if you do not add this small tail, you can also visit the site normally, if you find such a situation, you need to deal with the small tail in time, you can do 301, or carry on the default home page setting in the space business background to achieve a simplified purpose.

The above is all the content of the article "how to set the URL path of the website is more conducive to SEO optimization". Thank you for reading! Hope to share the content to help you, more related knowledge, welcome to follow the industry information channel!

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