Shulou(Shulou.com)06/02 Report--

This article shows you how many domain names the enterprise needs to protect, the content is concise and easy to understand, it will definitely brighten your eyes. I hope you can get something through the detailed introduction of this article.

The domain name to be protected by an enterprise includes several popular domain name suffixes such as com, cn, net and com.cn. In addition, it can be protected according to the development direction and products of the enterprise, such as shop, ltd, tech, cloud and other domain name suffixes.

Each domain name is unique, and a domain name that is easy to remember and can perfectly represent the corporate brand image becomes more and more important. Brand domain name protection has gradually become the focus of enterprises.

A famous IDC company in the United States once found that among more than 500 listed companies, as high as 86.6% of multinational listed companies have had the experience of brand domain name being maliciously preempted. Brand protection is a heavy and important topic. In foreign countries, there may be more enterprises that have the awareness of brand protection and have been put into practice. This is precisely the weakness of domestic enterprises, always think that they have just started, you can wait for a while, perhaps when you improve, you will find that your brand has been registered domain name.

For example, the distinction between true and false kaixin001.com and kaixin.com has almost become the biggest joke on the Internet. Founder Cheng Binghao said frankly that the loss of kaixin.com made the company suffer heavy losses, and tens of millions of users who originally belonged to Kaixin were hijacked. There are similar cases of Ctrip, Cai Wensheng took the initiative to sell xiecheng.com, only 10, 000 yuan, but was rejected by Ctrip. Since then, Ctrip took the initiative to buy, spending a huge amount of 3 million.

When protecting corporate brand domain names, we need to consider whether enterprise names, brand names, product names, etc., should be protected, as well as several popular domain name suffixes, precise positioning domain name suffixes and so on. Form a protection mechanism, lay it out in advance and try not to delay. Once the delay, companies will need to pay more energy, such as Google, Microsoft have paid the price.

Google, a well-known Internet giant, has done hard work to retake the brand domain name for its smart glasses project, such as winning back the domain name glassforsnap.com,googleglass.es by arbitration. Google has also created cases of one-time arbitration to retrieve as many as 763 disputed domain names for its various brand names.

The same is true of another giant, Microsoft, which has done many domain name arbitrations for its brand Microsoft, as well as its products Windows series, Xbox series, Skype applications and so on.

Although Google and Microsoft have taken back all kinds of brand domain names, they have put more effort into registering directly than at the beginning, and it is also a damage to the brand image.

The above content is how many domain names the enterprise needs to protect. Have you learned the knowledge or skills? If you want to learn more skills or enrich your knowledge reserve, you are welcome to follow the industry information channel.

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