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CRM system is how to maintain a good customer relationship, many novices are not very clear about this, in order to help you solve this problem, the following small series will explain in detail for everyone, there are people who need this to learn, I hope you can gain something.

The modern market competition is fierce, the majority of enterprises have recognized the importance of customer relations, customer relations are not handled well, not only will affect the customer's secondary marketing, and even because of the customer's circle of friends, and affect the 250 people around him, this is we will often hear the 250 law, and if the customer relationship maintenance is good, you will also receive additional surprises, that is, the customer spontaneous to introduce potential customers to the enterprise.

To do a good job, if you rely on manual or traditional methods, you can do it well, but modern society is about efficiency. From our side, the waiter's action is a little slower, which will make the waiting customers complain. Moreover, in the face of enterprise customer relationship management, it is more important to pay attention to efficiency, so this cannot be separated from the help of CRM.

Today, take the customer CRM system as an example, talk about how to maintain good customer relations:

Maintain customer relationships in a targeted manner based on customer type. For customers who care about price, if the enterprise also has certain price concessions, it can actively and actively set low prices to enhance customer value; for customers who are willing to give up some unnecessary services and insist on low prices, the enterprise can reduce some services under the understanding of customer needs, but the service quality is not affected by the reduction of service items; If customers often have some good suggestions or opinions, enterprises can give some suggestions to such customers, such as giving price concessions, virtual honors, etc. How do I know the type of customer? Take a look at the communication history between salespeople and customers recorded in Yike CRM system.

Based on the customer's purchase history, give the customer appropriate purchase advice. Some customers have cooperated with enterprises for many times, and have also produced corresponding purchase history. In fact, enterprises can analyze the current stage of customers, products of interest, consumption patterns of customers, etc. according to this point, and filter out useful information for customer marketing from these information. Only in this way can they push some products that he may be interested in, that the price can accept, and that he may need at present.

According to the recorded customer information, real-time care about customer status, give customers a quick reply. Take watching a movie for example. After buying tickets, you can remind customers a little about the time of watching the movie. After the movie is shown, you can care about it. What do you think of the movie? Will the plot and characters make you complain? Do you think there is anything that needs to be improved in your theater? The customer forgets his seat number or the time of purchase, calls or asks the customer service online, calls up the customer purchase information, and can solve the customer's questions in one minute.

Improve products and services according to customer suggestions or comments. Customers are often the people who have the most say in products and services. Enterprises often cannot completely jump out of their own thinking mode, so the suggestions and opinions put forward by customers have profound development significance for the development of enterprises. Customer service department can record these valuable suggestions and opinions and transfer them to relevant product departments through customer relationship management system.

In fact, this means that the sales department, marketing department, customer service department, product department, etc. of the enterprise are all customer-centered, re-adjusting their work content and helping to establish deeper relationships.

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