Shulou(Shulou.com)06/01 Report--

Alibaba Group, a global leader in the field of e-commerce, is the largest e-commerce company in China. The company plans to expand its business significantly and needs to support multiple e-commerce sites in different parts of the world. By using F5 ®BIG-IP ®wide area Traffic Manager ®(GTM) and F5 BIG-IP ®Local Traffic Manager ®(LTM), Alibaba is able to continuously and consistently provide quality and secure services to its global customers.

Business Challen

Alibaba Group was founded in 1999, after years of development, has launched the following core business. Alibaba.com is the group's flagship enterprise and the world's leading B2B e-commerce company, which aims to provide services to small and medium-sized enterprises (SME) in China and around the world. The company has more than 0 registered users, distributed in more than 240 countries and regions. The company has offices in more than 40 cities in Greater China as well as in Europe and the United States.

Taobao is the largest consumer-oriented e-commerce company in China. The company merged with Alimama, China's largest online advertising trading platform. Taobao has nearly 100m registered users, and transaction volume in 2008 was 99.96 billion yuan ($14.6 billion), up 131 per cent from 2007.

Alipay is China's leading online payment service platform, with more than 150 million registered users.

Yahoo word-of-mouth is the leading classified list website in China. The website provides local information of 2000 cities in China for more than 20 million registered users.

Ali Software is the group's Internet-based business management software company. The company's target customers are Chinese small and medium-sized enterprises, accounting for more than 40% of China's SaaS market.

Alibaba Group hopes to expand its services effectively. The company's growth plan is to use websites in different parts of the world, including North America, Japan and Hong Kong, to cope with the changing and demanding e-commerce business. The expansion of the business involves the opening of several offices in the United States and the United Kingdom and an increase of 5000 staff, bringing the total staff to about 17000.

An important aspect of the planning process is to ensure that business expansion is fully supported by a rapidly scalable IT infrastructure that can also address security challenges. Alibaba needs to build a global content delivery network (CDN) to improve services to customers around the world and to handle growing traffic from all sites. Advanced traffic management and application layer health inspection are very important to ensure the uninterrupted operation of the web portal.

In addition, Alibaba's existing traditional four-layer switching architecture is difficult to adapt to the rapidly changing application environment. The group needs to accurately control the flow of the application layer. Finally, Alibaba hopes to implement a green IT so that costs can be reduced by reducing server resources, power consumption and bandwidth savings.

In order to achieve the Group's ambitious goal of providing a seamless experience for the more than 300 million registered users who rely on uninterrupted access to the company's website, all these improvements must be achieved.

Solution

Alibaba Group found that the F5 solution provided all the required functions. The Group initially deployed BIG-IP GTM in Alibaba's B2B portal to achieve globalized CDN. This is an excellent choice for Alibaba because the product speeds up websites in the United States, Japan and Hong Kong. At the same time, it provides a CDN for Alibaba's Taobao, Alipay, Ali software and word-of-mouth portal.

Another great advantage offered by BIG-IP GTM is that it solves the challenge of interconnection between fixed-line operators in China. Because Chinese cities use networks belonging to different Internet service providers, it is often difficult for each city to provide a consistent, high-quality experience to its customers. BIG-IP GTM provides Alibaba with overall flow control capabilities, ensuring the highest performance by collecting performance and availability parameters from data centers, ISP connections, servers, caches, and users. In this way, the interconnection challenge is no longer a problem, and the group's data center maintains high availability.

The next step for the group is to introduce F5 BIG-IP LTM to improve application performance and meet security requirements. BIG-IP LTM optimizes the performance of the group's Alipay and Ali software portals to make these portals more secure, more available and faster. In addition, BIG-IP LTM provides a number of features, such as SSL offload, caching and TCP optimization, which significantly reduces server load and energy consumption, enabling the group to achieve the goal of green IT.

Flexibility is one of Alibaba's main goals, so the introduction of F5's i R u l e s ™scripting language is a natural choice. IRules provides control for optimization and can directly handle and manage all IP application traffic. With iRules, Alibaba can intercept, verify, convert, direct and track inbound and outbound application traffic. Its application is easier to manage and control.

As a result, Alibaba has a customized solution that not only meets the needs of business growth, but also sets up a sound structure for future business expansion. In short, the F5 solution helps Alibaba achieve his business goal of expanding his e-commerce applications and building a global data center.

About F5 Networks

F5 Networks (NASDAQ: FFIV) makes the connected world work better. With the rapid growth of voice, data, video traffic, mobile workers, and applications, F5 helps companies and organizations capture huge potential opportunities-including data centers, networks, and clouds-while meeting their IT needs. Large enterprises, service providers, government agencies, and consumer brands around the world rely on the intelligent service architecture provided by F5 to deliver and protect applications and services for people in a connected world. For more information, please visit www.f5.com.cn

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