Shulou(Shulou.com)06/02 Report--

This article is to share with you about the usefulness of Clubhouse. The editor thinks it is very practical, so share it with you as a reference and follow the editor to have a look.

Since 2021.2.1, Clubhouse has suddenly become popular, and the number of daily searches has soared to 7W. Many bigwigs are browsing their moments, claiming to be a potentially subversive social media, and Boss Musk is tweeting, so what on earth is Clubhouse for? Why is it so hot?

What does Clubhouse do?

Clubhouse is a very typical "social media" (social media) that emphasizes user interaction and community building. Clubhouse emphasizes voice communication, and the platform focuses on "subtraction": unlike various conference communications software, Clubhouse does not support sharing other data and documents (such as facial expressions, text, pictures, PPT, etc.), you can only use voice to communicate with other users-of course, you can also remain silent, that is, choose to listen passively to other people's voices.

Americans have the habit of listening to podcast (pure voice but no video). This app is a bit like live podcast, the difference with podcast is that the transmission is real-time, not recorded, and the interlocutor needs to respond immediately, so it has a lot of "authenticity". In addition, if there is a big shot at the event, the ordinary audience will have the opportunity to raise their hands and interact with the big speaker in real time, which is a good social opportunity. In addition, because this app only allows voice and does not need to watch video, it is suitable for use in a variety of free time-such as driving, eating, fitness, walking, and so on.

For social media app, subtraction is actually good. Sticking to simple, simple, and limited features will be more attractive than full-featured app. When doing addition, there are too many functions and complicated use, and people's choices on the platform are scattered, and points may be deducted instead. (twitter and Weibo are a typical contrast in terms of simple functions and complex vs.)

There are a lot of information about currency circle, financial circle, technology circle, investment circle and Silicon Valley circle! So a lot of bosses are registering for use!

Currently, Clubhouse can only be added through recommendation codes (each new user can get two recommendation codes), can only be used by Apple device vendors (Android is still under development), only English interface, can not be downloaded from Apple stores in mainland China (overseas ID is required). As a result, Chinese registrants are mainly returnees, compatriots from Hong Kong, Macao and Taiwan (including people from Hong Kong and mainland backgrounds in Hong Kong), various overseas Chinese, and so on.

Why is Clubhouse so popular?

Clubhouse is "out of the circle" after the participation of Elon Musk, and it has become popular in the Chinese language circle in the past few days, but the number of users is growing rapidly, which has become a big phenomenon and attracted the attention of foreign media. In the mainland background, the earliest may be the investment community, the Internet circle of people to use, and then began to gradually expand the crowd. A search found that recommendation codes can also be bought on Taobao.

As the Spring Festival is approaching, I expect the crowd to grow on a large scale in the next few days-although the overall user base from Chinese mainland will be very small because of the above limitations. But this group of people who have signed up for Clubhouse may find that a large part of their Spring Festival traffic and time are devoted to Clubhouse.

Elon Musk takes the platform out of the loop, but it has something to do with the COVID-19 epidemic: many people are limited in travel and social activities, and when they stay at home, they choose new ways to socialize. Yesterday I listened to a Japanese musician room, a group of Japanese, Jamaican and world musicians playing and singing on it. One person sang, and the others opened an impromptu accompaniment. It is also a wonder on the Internet to bring people from all over the world together to create music through a platform. Indeed, people around the world are affected by the epidemic. This app provides a new way to live, socialize and acquire knowledge, which is a small example of how the epidemic changes habits.

In addition, the essence of voice is that it does not leave a trace, so people's oral conversations are not recorded-unless they are specially recorded by equipment, which makes Clubhouse mean "burning after reading": it does not have too much burden to say what comes to mind, and provides a greater degree of freedom.

Thank you for reading! This is the end of this article on "what's the use of Clubhouse?". I hope the above content can be of some help to you, so that you can learn more knowledge. if you think the article is good, you can share it for more people to see!

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