Shulou(Shulou.com)06/02 Report--

This article will explain to you in detail how to do the best effect of the website outside the chain, the editor thinks it is very practical, so share it for you to do a reference, I hope you can get something after reading this article.

I. the effect of the article

1. Articles that must be published

To publish an article is to update the website, whether it is any information (product information, article information, blog information, mood log). If a website is mostly blank pages, does the search engine crawl without any text information? The answer is no, because such sites have no value to users or search engines. Therefore, the article must be published every day and updated in real time.

2. Remove low-quality articles

The fundamental change of Baidu algorithm, everything is based on user experience, especially the big update after June this year, a large number of low-quality sites have been downgraded or even K stations, so it is imperative to remove low-quality articles. Some webmasters want to ask, what is a low-quality article? Low quality refers to: non-original, using pseudo-original and collecting information to enrich pages, or using pseudo-original tools to create spam articles, such sites are not for users, but only for optimization, for search engines.

3. Publish high-quality articles

High-quality article is a kind of articles that both users and search engines need. High-quality articles include real-time, user demand, readability and the scarcity of search engine database. Only this kind of article can better improve the ranking of the website, help users and enhance the stickiness of users. If the above cannot be done, it means that neither the user nor the search engine needs it.

Suggestion: the release of articles is not to meet the search engine, should not be for the sake of SEO and SEO, the final need to update the site is to meet the user, only a good user experience can increase the conversion rate, so as to achieve our webmaster profit purpose. After the appearance of the search engine white paper in June 2014, it also directly shows that the search engine is for the user experience, as long as the user experience is good, the search engine can give high weight and high ranking.

Second, outer chain effect

1. Prophase effect of outer chain

Outside the chain in the early stage of the site can increase the number of spider crawls, more chances to capture included pages, and the ranking of keywords is of great help, but the author carefully observed that there is almost no effect after the keywords enter the first two pages of Baidu page. The most important thing here is that many of the first two pages of the site are based on user experience, if your site can not meet the requirements of Baidu, it is even more difficult to move forward.

2. Baidu cracked down on low-quality external chain.

Baidu has been cracking down on low-quality chains since 2012, from junk news sources to current trading links, and even the largest domestic friend chain trading platform "Ali Weiwei" has been K station. Just to express a meaning, low-quality outside the chain can not increase the weight, and is likely to lead to the site down the right. Therefore, the author suggests not to use low-quality outer chain, which will only be counterproductive.

3. The ultimate goal of Baidu's external chain

Why does Baidu have the situation that the outer chain can transfer weight? What exactly does he want? According to the author's observation, Baidu will not allow the network to produce garbage, including outside the chain, he is more concerned about high quality, which is helpful to users and has a strong competitiveness in the search engine itself (for example, Google has been driven out of the country). Outside the release chain, you can use the form of release content to write a high-quality content for contribution, this kind of link is generally very good, and high-quality content will be reprinted in large quantities, virtually adding a lot of links. Search engines use this to identify and transmit the outer chain weight.

Suggestion: external chain and content are the same, should be based on user experience, can not feel that this is not a random update on the site, Baidu needs is the webmaster to release something, it is also helpful to users

This is the end of the article on "how to make the website work best". I hope the above content can be of some help to you, so that you can learn more knowledge. if you think the article is good, please share it for more people to see.

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